Adland's adnews


Apple Cans Second Switch Campaign

For over a year Apple had been planning to produce a new series of Switch ads featuring people who connected with Apple for the first time by purchasing an iPod and then went on to purchase a Mac.

And now, three months after shooting the spots, the campaing has been cancelled. The spots were done by Moxie Pictures and Errol Morris who directed the first campaign. Apparently there was tension on the set about how to portray their switchees...which seems to be the reasoning for the plug being pulled.


Brands get consumers involved in advertising

It seems lately that there has been a rash of ads advertising contests or competitions to get consumers to do some creative work for brands.

Most recent brands to add to the list are Ban deodorant, Chrysler, and Timex watches.

Ban has an online contest where consumers can submit custom ads based on their current campaign...illustrating what they'd like to ban or what spokesperson and MTV VJ Hilarie Burton wants to ban. They provide images or you can upload your own. Winners will have their designs featured in the next national ad campaign.


The Girl in the Moon for Miller High Life

Tonight during Survivor, Miller High Life is bringing back the girl in the moon which has been on the beer's packaging since 1907. Wieden & Kennedy's new campaign replaces the "High Life Man" campaign that has been running since 1997.


Sun microsystems ads "too controversial"

The creative generalist tips us to the new SUN campaign that has proven "too controversial" for the Wall Street Journal due to it's language. See Sun's own press release here: Sun Censored but Not Silent. Featuring headlines like: In independant lab tests versus Dell, Engineers concluded it saves 56% in energergy costs. They also concluded; Now that's what we call an ass-whoppin'.
............one wonders what the fuss is about. *yawn*


Oh dear, we found another copy for the copied copier service advert.

Well, the "I've seen that before"-bell has rung loud and clear,there's another recent poster series for a copy-shop that sold it's service by simply copying stuff that happened to be in the vicinity of the poster. Like park benches.


Not all product placements are wanted

The makers of Stinking Bishop cheese are concerned with the effect the placement of their product could have the new Wallace and Gromit film, The Curse of the Were-Rabbit. The Wallace character is a cheese loving fella and in a prior film when he expressed a fondness for "a nice bit of Wensleydale", turnover at that cheesemaker soared.


Coca Cola tries to be exclusive

Armchair Media has created some funky new bottles for Coca Cola. They asked 5 design groups from 5 continents to create and share visions of optimism.
Part of the launch includes a website, with the design debut, where to buy and a list of the designers. The bottles will appear at the trendiest lounges and night clubs. (Images inside)


ASME not happy about sponsorship between New Yorker and Target

The August 22nd issue of The New Yorker was a first for the magazine, only carrying ads for Target. The illustrated ads were created by more than two dozen artists including Milton Glaser, Robert Risko and Ruben Toledo.

Adage.com reports on backlash by the ASME (American Society of Magazine Editors) claiming that violated society guidelines.