Some of the greatest Dutch photographers and illustrators combined print with sound. What's behind this idea?
Hugo Kalf (business director) and Marco de Boer (creative director) both working at Artmiks in Amsterdam, The Netherlands, want to show that you can do more with mobile phones. Everybody has got one so why not use them for advertising. By addressing people to call in an indirect and intriging way, you have a longer print/customer contact than usual. In the SoundAds campaign they were able to push this contact up to 1.15 minutes.