Adland's adnews

 
 

Super Bowl versus, er, everyone else

You knew it was coming sooner or later. It wasn't enough we've got everybody in America rating the Super Bowl spots, now comes the big one.

That's right. It's America vs The World! (Which I guess in light of current events is kind of appropriate).

For you adgrunts in the States, you can catch The Greatest Commercials: Superbowl vs The World on CBS tomorrow night, February 4, at 8PM ET/PT. The results were tabulated from an online vote. But even though the polls are closed, you can still catch a montage of the combatants at CBS.com.

Adland: 
 

YWCA launches anti-racism & anti-sexism campaign

This week the the YWCA USA launched a national advertising campaign that points out the subtle and not so subtle existence of racism in society and how it affects people. Currently running on MTV, MTV2, BET and in various online venues. The campaign includes national television, online, radio and print.

Created by Bozell & Jacobs and directed by Bronwen Hughes (film director of Forces of Nature and Stander), two spots kick off the campaign.

Adland: 
 

Super Bowl XXXIX Advertising Bonanza -*SPOILER ALERT*

Everyone is wondering what will air on Sunday and how soon after that will the Super Bowl XXXIX be added to the massive Claymore Project?

The answer to the latter is as soon as possible, after the game, when all the ads have aired the Super Bowl XXXIX will be added to the Super Bowl Commercial Archive, making the archive 32 years of bowls, which funnily enough is as many years as Dabitch is old. This cracks us up.

There's also buzzing about the banned by Fox ads, for the record 2 ads from GoDaddy.com have been nixed, 1 ad from Anheuser-Busch, 1 ad from Airborne and just now and ad for Ford Lincoln Mark LT was banned by focus groups.

Read more for all the ad goodness- but beware- *SPOILER ALERT*- includes plots and things you'll see. If you want to be surprised, you're better off not reading this. But do come back after the game for the ads and the ad review.

UPDATED: Feb 5th, 2:35pm EST
UPDATED: Feb 5th, 8:55am EST
UPDATED: Feb 4th, 6:40pm EST
UPDATED: Feb 4th, 9:45am EST

 

Guerrilla Marketing Consultant on The Advertising Show

Hear Michael McLaughlin, co-author of “Guerrilla Marketing for Consultants”, explain why consultants should always offer a guarantee for their work, how to overcome for client skepticism and his seven rules of engagement. Michael is also a principal with Deloitte Consulting LLP where he has over 20 years experience with clients in businesses of every size, from start-ups to some of the world’s highest-profile companies.

Adland: 
 

Auctioning off Carrie's colon on Ebay

Stayfree magazines website opens on spoofed magazine covers for todays potential niche market readers, their site has articles from the magazine as well as the Stayfree blog.
The Stayfree posse and Carrie couldn't help but spoofing the inane body-part advertising space auctions on Ebay as of late, and decided to auction off Carrie's colon as advertisig space. Oh Boy! Their auction is modelled after that pregnant ladies auction, who in turn probably got the idea from those pregvert ads two years ago.

Adland: 
 

Lee and Dan signed to Quad productions, London.

I just spoke to Nathalie Le Berre at Quad Productions London, who tells me that Lee and Dan of volkswagen polo viral ad fame have just been signed to them.

"It's a perfect fit for us really, we also have Remy Belvaux who made the film Man Bites Dog, and they'll get along like a house on fire, we thought we must get these guys onboard. We are very happy they have joined Quad London as a directing duo, because we think they are just brilliant, and have the same sense of humor that we have."

Lee and Dan will be available for commercial shoots, viral or not, as well as traditional agency work as they both come from an ad agency background. "It's what they are good at and enjoy doing."

Quad Productions is a European production company with offices in Paris and London. Directors with them include Bruno Aveillan who is known for bigger more complicated jobs like the Bailey's ads forBBH and the Thermasilk ads for JWT New York, Frank Devos who did Zazzoo and Hansaplast, Stephane Levallois who directed the short film 'Carcan' in which a super fit girl in a leather catsuit strips off her suit to slowly reveal she has a fat body...
For Graphics they work with Digital Kitchen who are an American collective for a mix live action/animation/graphics as well as doing broadcast design, they have done Six Feet Under & the Nip Tuck opening sequences. Quad London is run by producer/MD Ben Mann.

Adland: 
 

I Have an idea Clio award ticket giveaway.

Listen up you North Americans, anyone currently residing in Canada or the USofA can win tickets for a free trip to the 2005 Clio Festival, so if you feel lucky - punk - enter and pray to win.
If you're feeling less than lucky be smart and order the 2005 Clio Passport with %25 off online.

Adland: 
 

Crazy frog gets to keep his ding-ding

60 people have complained to the Advertising Standards Authority about the Crazy Frog commercial... But not about the annoying ringtone tune that latches on to your brain and will never go away, not about the insane people who actually like this tacky earwig torture, no - they complained about the Crazy Frogs wee willy.

The ASA ruled that Crazy Frog's penis might have been "unusual" but that it was not "inappropriate" reports the Media Guardian.

To be fair, of the 60 people who complained some said that the advert was annoying and on television too often. Kudos.

Adland: 
Top