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Capital One's carpet bombing

Capital One's 'What's in your wallet?' ads filling airwaves USA today reports: "If you think you're seeing Capital One ads all the time, you are. Capital One spent $5.4 million on ads in January, according to Nielsen Monitor-Plus. That's more than rival Visa and MasterCard. Capital One spent $285 million in 2004, more than American Express and not far behind Visa and MasterCard."


Capital One - Huns - long (2004) 0:60 (USA)

saddest quote in the article :

"We have one of the best ad campaigns on TV and one of the strongest ad campaigns in financial services," Girardo says.
But that didn't save the ad agency. One of the lowest moments for an agency is when it creates successful ads and still gets fired. That's what happened with McCann-Erickson, New York.

Hat tip to Claymore!
Adland: 
 

Ad Mag dedicated to guerilla, buzz, P.O.S. is born.

A magazine dedicated to non-traditional advertising (an expression I always hated by the way) is set to launch this spring, it's called Other advertising. Adweek Magazines and editorial director/founder Adam Remson figured this is a good time to launch a monthly dedicated to all the Other Advertising - geddit? ;)

Adland: 
 

Tag mimicking Axe?

Last Monday, adage.com reported that Gillette was launching their advertising for Tag body spray, which will be competing against Unilever's Axe and Old Spice's Read Zone (owned by P&G). The campaign, created by Arnold Worldwide, Boston, takes the seems to use the exact same strategy as Unilever's Axe (and Lynx in the UK/Europe). Tag's new spot wasn't bad creatively. The copy at the end which includes a warning list is rather amusing.

Adland: 
 

You're carded: Red Yellow and Green from JWT

Last Friday when we posted about that JWT Thompson changes name the JWT story and spiced it up with images from their new booklet kgeiger shared with us in the comments that:

...we've got a set of cards that we can flash at each other across the conference room, like referees in a football game... Or judges at a beauty conference, depending on the color...
This sounded like fun so I asked him to share - he did.
Adland: 
 

Which comes first, the creative or the awards?

Synchonicity or what? There was I hassling Dabitch about a showcase of the best online advertising - simply because I've been having trouble finding (m)any examples and it seemed much easier to see if the AdLand community could help - and before she could say no, or something ruder, I encountered a whopping great interstitial on the Advertising Age site promoting The Third Annual MSN Creative Awards. Looking at the winners of their 2004 awards it's a shame to see only the interruptive variety of online creative which far too often expands to take over most of your deskop. No wonder I've been having trouble finding some decent examples, but then I guess the Subservient Chickens of this world by and large bypass media owners like MSN so it's unlikely they will be cheerleading the more viral executions. Sadly, they haven't been paying much attention to all those reality TV shows - their awards would have been almost perfect if there was some ability for end-users to influence the outcome, rather than simply rely on the decisions of the so-called industry experts. But a set of awards sponsored by a big brand offering a cash prize knocks the socks off most other awards out there. Let's hope that 2005 is a watershed for online creative work and that online ads become engaging rather than just interruptive.

Adland: 
 

Fattys Big Bubble from D&AD

New fully illustrated book 'Fattys Big Bubble' is now available. The book is hand silkscreened in a limited edtion of only 200 copies by D&AD award winning illustrator Andy Smith.
Book available at Andy's website..

Adland: 
 

Body Billboardz, Get Paid for Walking Around!

Body Billboards are quickly becoming a novel way for advertisers to get their business or website noticed. Renting body parts in exchange for advertising dollars is the hot new trend in marketing, promotion, and advertising.

BodyBillboardz.com is an online community that brings together corporation sponsors and those willing to get 'branded' and be human ad space.This new form of advertising is gaining alot of notice and press from major television, internet and newspapers. Starting in the United States and quickly catching on in the UK and Germany, people are willing to lease their body parts such as foreheads, cleavage, pets, and even pregnant bellies in exchange for lucrative advertising dollars.

Adland: 
 

Marmite Blob Advert Restricted

Media Guardian reports that the Marmite "Love it or Hate it" Blob spot was pulled from kids' TV. The ad, created by DDB London, spoofs the classic 1950s sci-fi horror film The Blob has been banned from kids' TV and TV shows kids' might be viewing (like Pop Idol) because it gave children nightmares. And it terrified two- and three-year-olds into refusing to watch television, the Advertising Standards Authority said.

The ad shows a large blob of Marmite squelching its way through the center of a busy main street, with some who try to out run it and others who happily run towards it and dive in head first. The ad can be viewed here at Marmite's web site.

Badland: 
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