They really didn't mean to be racist they say, but cosmetics maker Mandom Corp realise how bad their ad might look to some and have decided to pull it off the air.
In the ad for men's blotting paper, several black people wipe sweat off their faces with the paper, while a chimpanzee beside them wearing an Afro wig and a multicoloured outfit wipes his face in imitation.
"A human rights group criticised it after it began airing March 28, saying it was comparing black people with monkeys." said the Japan Times Online.
Immediately afterword a primates rights group accused the Human rights group of not knowing a great ape from a monkey if it bit them in the arse.