TBWA Paris get the Grand Prix, CD Erik Vervroegen CW Benoit Leroux and AD Philippe Taroux are going to party like it's 1999 or something as they raked home the prestigious award for their EMI Music Piracy awareness campaign.
The Art Direction on the five posters is quite trippy and fun, but the line "nothing great comes easy" really doesn't do shit to address 'music piracy' in this day and age. Those who download argue that they do want to support their artists and they wish big music companies did. But the music companies have a well established and well deserved reputation of bleeding artists and customers dry. The selection isn't as good as the billions they earn should make it, EMI dare not produce artists that are the least bit interesting or aimed at a narrow market (remember when they dropped the Sex pistols?) all we get from the big guys is Britney fucking Spears and another pop-tart clone again. Great albums are out of print. None of this is addressed in these posters - great eye candy but I doubt it affects what the target - the pirates - see as the real issue. Most people do want to do what is right already, and pay the talent for their skills.
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