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Budskis and Amstelikovs!

Heineken's taking Amstel and Budweiser to Russia, but it looks as if it ain't necessarily going to be an easy sell.

What is surprising, though perhaps not refreshing for the company, is that it has failed to make any significant headway with the Heineken brand itself. For reasons that are not completely clear, it is simply not popular in Russia.


Nifty article on this and the state of the Russian beer market here.
Adland: 
 

Marketing and MRI gone awry

Those brain-gauging marketing guys are still at it, trying to replace intuition with pseudoscientific data.

"Right now, brain scanning, especially at the level of neuromarketing, is to some degree a matter of tea-leaf reading," said George Lowenstein, a behavioral economist at Carnegie Mellon University.


Robert Lee Hotz of the LA Times reports, via The Seattle Times.

My Magic 8 Ball works just fine for me, and without all that pesky magnetic brain scrambling.

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Prehistoric Shitstorm in Canada

Spec work - It's the bane of the advertising world. Untold hours of toil just so you can get a chance at winning an account. And if you don't win, you're SOL, for both your time wasted and something even more aggravating...

The Globe and Mail: A Toronto ad agency is complaining that ideas it submitted to the Royal Ontario Museum in a request for proposals last November are being used by a rival agency that won the pitch.

When the ROM asked agencies for ideas on how to advertise its exhibit on feathered dinosaurs, Holmes & Lee Inc. submitted a sample ad showing a car covered in giant dinosaur bird poop, and another showing a hydro wire that had been pulled down by a giant bird.

Holmes & Lee was not selected for the account, but both ideas are part of the ROM's latest ad campaign produced by DDB Canada.


Full story here. Ain't spec fun!?
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Ketching up with Russia

Acclaimed director Emir Kusturica just kicked out an ambitious Gypsy (Tsygansky) ketchup commercial for Russia's Baltimor. Tricky thing is, it's a ketchup with a troublesome brand.

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Ducking the Issues

Gilbert Gottfried did a little interview this weekend with Fairfield, CA's Daily Republic, and wouldn't you know it? - The Aflac gig thing came up.

In public, you have a personality that is so obnoxious. Why?

Well, I've never been one of those persons they're hiring for Shakespeare. People ask if my parents talk like that, I have no idea! I don't know where or when it happened. I even see it in the AFLAC commercials.

Yes, those commercials are annoying, too.

Adland: 
 

The New Yorker - Do ads still work?

The New Yorker asks the question: Do ads still work?

Adland: 
 

Not a very good logo

You never get a second chance to make a first impression, so your logo better be good, and not misunderstood!
To quote from Fark: "And the award for the most inappropriate company logo goes to..."The Arlington Pediatric Center

Hat tip to Claymore, via FARK.

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Don't make WOM become SPAM!

Pete Blackshaw writes at Clickz that people probably should Temper their enthusiasm when it comes to Word-of-Mouth Marketing.

I'll let you in on a little secret: I'm nervous about word-of-mouth marketing's future. It's hard to put my finger on, but it's the same feeling I had when marketers went hog-wild over targeted e-mail's potential.
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