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Which comes first, the creative or the awards?

Synchonicity or what? There was I hassling Dabitch about a showcase of the best online advertising - simply because I've been having trouble finding (m)any examples and it seemed much easier to see if the AdLand community could help - and before she could say no, or something ruder, I encountered a whopping great interstitial on the Advertising Age site promoting The Third Annual MSN Creative Awards. Looking at the winners of their 2004 awards it's a shame to see only the interruptive variety of online creative which far too often expands to take over most of your deskop. No wonder I've been having trouble finding some decent examples, but then I guess the Subservient Chickens of this world by and large bypass media owners like MSN so it's unlikely they will be cheerleading the more viral executions. Sadly, they haven't been paying much attention to all those reality TV shows - their awards would have been almost perfect if there was some ability for end-users to influence the outcome, rather than simply rely on the decisions of the so-called industry experts. But a set of awards sponsored by a big brand offering a cash prize knocks the socks off most other awards out there. Let's hope that 2005 is a watershed for online creative work and that online ads become engaging rather than just interruptive.

Adland: 
 

Fattys Big Bubble from D&AD

New fully illustrated book 'Fattys Big Bubble' is now available. The book is hand silkscreened in a limited edtion of only 200 copies by D&AD award winning illustrator Andy Smith.
Book available at Andy's website..

Adland: 
 

Body Billboardz, Get Paid for Walking Around!

Body Billboards are quickly becoming a novel way for advertisers to get their business or website noticed. Renting body parts in exchange for advertising dollars is the hot new trend in marketing, promotion, and advertising.

BodyBillboardz.com is an online community that brings together corporation sponsors and those willing to get 'branded' and be human ad space.This new form of advertising is gaining alot of notice and press from major television, internet and newspapers. Starting in the United States and quickly catching on in the UK and Germany, people are willing to lease their body parts such as foreheads, cleavage, pets, and even pregnant bellies in exchange for lucrative advertising dollars.

Adland: 
 

Marmite Blob Advert Restricted

Media Guardian reports that the Marmite "Love it or Hate it" Blob spot was pulled from kids' TV. The ad, created by DDB London, spoofs the classic 1950s sci-fi horror film The Blob has been banned from kids' TV and TV shows kids' might be viewing (like Pop Idol) because it gave children nightmares. And it terrified two- and three-year-olds into refusing to watch television, the Advertising Standards Authority said.

The ad shows a large blob of Marmite squelching its way through the center of a busy main street, with some who try to out run it and others who happily run towards it and dive in head first. The ad can be viewed here at Marmite's web site.

Badland: 
 

French court bans "last supper" ad that offended catholics

When it first appered in Italy last month the city of Milan didn't take too long to ban the poster from appearing there. Now that the campaign reached France the Catholic Church there sprung into action at once and took the offending ad to court. The judge ruled that the ad was "a gratuitous and aggressive act of intrusion on people's innermost beliefs". The prosecuting lawyer agreed: "Tomorrow, Christ on the cross will be selling socks."

Badland: 
 

Fancy some body copy in your brand?

"It seems obvious that words must be important to brands because words are needed to tell their stories. But it's surprising how they have neglected the power of language, channelling most of their energy and creativity into the logos and visuals that for many people still represent the totality of 'branding."

Words brand as strongly as visuals, says John Simmons in The Observer Magazine (link: http://observer.guardian.co.uk/business/story/0,6903,1436180,00.html)

Adland: 
 

Hark! What ad through yonder telly breaks?

BBH Bartle Bogle Hegarty, London have created a twist on Shakespeare's "A Midsummer Night's Dream" for their lasted work for Levi's. Directed by Noam Murro, the ad is the work of Copywriter Nick Gill and Art Director Mark Shillum and began airing on February 14th.

Adland: 
 

Spotlight on: Blarke Sonne Levring a.k.a BSL Denmark

A while back production house Blarke Sonne Levring did the hip thing and shortened their name to BSL, which is a lot easier for a non-Dane like myself to pronounce. With huge names like Paul Arden, Thomas Vinterberg, Ingen Frygt (No Fear) directing for them they need a globally easy-to-pronounce name. In this months spotlight on I get to chat with their producer Thomas Romlöv about the creative forces that hide behind those humble letters.

db: First, show us BSLs Hot spot: Where are the ideas born?
TR:

I guess our creative hot spot is really in our directors minds. But this is one place where they sit when they work – at least some of them, at one time or another… Directors work nowhere and everywhere.

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