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Don't be a tool for Big Tobacco

Slate on the new anti-tobacco ads, where Big Tobacco boardroom meetings are reenacted as if on a Sitcom.

"In fact, the ultimate adolescent nightmare is to appear in any way unsavvy.like an out-of-it rookie who doesn't know the score. These "Fair Enough" ads isolate and prey on that insecurity, and they do a great job. With a dead-on, rerun sitcom parody (jumpy establishing shot; upbeat horn-section theme song ending on a slightly unresolved note; three-wall, two-camera set; canned laugh track), the ads first establish their own savvy, knowing coolness before inviting us to join them in ridiculing big tobacco's schemes. The spots are darkly comic, just the way teens like it. And rather than serving up yet more boring evidence that smoking is deadly (something that all teens, including the ones who smoke, already know) the ads move on to the far more satisfying step: kicking big tobacco in the groin."

Truth - Fair Enough - Trendsetting Hipsters (2005) 0:60 (USA)

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NIMF attacks WOMMA for "buzzploiting" children and teens

Through an online ad campaign and pressreleases, The National Institute on Media and the Family (NIMF) have called on the Word of Mouth Marketing Association (WOMMA) to revise its Word of Mouth Marketing Code of Ethics to prohibit the exploitation of minors in word of mouth campaigns.

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15 kilobytes of fame "Blogging by Moonlight"

Normally we don't make a fuss about being mentioned in a paper here on the front page, we just cut it out and proudly glue it to our scrap book of press clippings like a sentimental sap, and we've been doing that ever since Badland got attention back in 1998 and my face appeared for the first time in print. This time however our very own Caffeinegodess is also in the article, so we simply had to share.

 

Ordinary advertising and how to avoid it like the plague

There is a new handbook on advertising out, written by copywriter Mark Silveira. Not quite finished with his ranting about bland and boring ads, he continues his mission to kill ordinary advertising on his website by the same name.
If you fancy, you can check out an excerpt of the book in our adbooks and adrants section, and if you like it it's already available at amazon.com.

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Flicka reveals what is behind the retouching

We reported last year that the Flicka campaign teaches girls to question media. The campaign continues with a new banner campaign, and on Flickas website there is a photo of 14 year old Lynn retouched like most magazine covers are, where you can peel away the retouch and find what is underneath.
Just click on the orange star-splash on the right to see how she looked before the boob enlargement, waist reduction, color of her eyes thickness of her hair and pores on her nose were changed, one item at a time. Everyone knows that a little photoshopping is always done on the cover models but it's still quite interesting to see how much exactly.
"The banner campaign is a logical contination of what we were doing last year. We don't want to moralize about retouching images, but want to equip the young with tools to see through the "perfect" images out there." said Sara Damber project leader for the Flicka campaign to Resume. Ad agency behind the campaign is Forsman och Bodenfors Gothenburg, Sweden.

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Get it off your chest in a blog - Billboard

Blogging By Moonlight - From Billboard - 07/03/2005
by MINDY CHARSKI

Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (caffeinegoddess.blogspot.com), and Copenhagen, Denmark-based freelance art director ask Wappling operates Adland (ad-rag.com). Like many bloggers, they keep their identities somewhat a mystery. "People don't know who I am and it's cool," says Wappling, 32. "But they think I'm a guy, and that gets annoying."

"You could talk to 30 people about one campaign and they could all have different opinions," says Goldman, 27. "In that respect (a blog) is a good sounding board, and having a little bit of anonymity isn't a bad thing."

 

Death of TV adverts?

Lee Daley, chairman and chief executive of Saatchi & Saatchi UK, thinks TV advertising is dead. Yet, he also says:

"Our business model is not dependent on TV," he says. "There will still be a need to deliver brand messages. Young people love brands more than ever. It's just that technology gives them the power to ignore them more easily than ever."
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The Roots Manosophy Machine

Roots Manosophy Machine

Do you need help? Are you dumbfounded when making that critical decision? Uncomfortable at being forced to make a choice? Well no longer put life's stressful questions and consequences to one side. Roots Manosophy is here to help us through those moments in life, when our family, friends nor teachers have the answers and all we're left with is a solitary dribble moistening on our chins. The founding father of the Manosophy, Mr Roots Manuva, a usually misanthropic individual gives you a unique look into his psychic powers that allow him to provide universal answers to uplift and guide the soul to a spiritual plain of harmonious enlightenment. The Roots Manosophy will provide colossal insight in its own unique and all encompassing way.

As well as discovering the wisdom of Mr Roots Manuva, you can also join the movement and see what happens when the Roots Manosophy is put into action. Have a listen to his forthcoming single 'Too Cold' and watch him in action on a day like any other, in the video. Enter a fantabulous competition to win an evening out to see Roots Manuva, the man cited with the creation of the Roots Manosophy. Don't be scared, come in out of the cold and be disarmed by your newest and favourite Manosophy.

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