Hear Ellis Booker, editor of BtoB Magazine, and Sarah Fay, president of Isobar U.S., discuss the latest integrated Internet marketing news and trends. Ellis discusses targeting online customers via lifecycle management and the emphasis on expanding into small and midsize business markets domestically and the Asia/Pacific region overseas. A frequent speaker and panelist, Ellis also manages the editorial side of BtoB’s multi-city NetMarketing Breakfast series. Prior to BtoB, he was editor-at-large at CMP’s Internet Week where he covered Java, XML, and IT development strategy.
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