The Scotsman carries a quote from Winston Fletcher about advertising aimed at children in an article about same.
"In Sweden advertising to children has been banned ever since commercial television began there, but 18 per cent of Swedish children are overweight - much the same as in Britain," says Winston Fletcher, who chairs the Advertising Standards Board of Finance and is a director of advertising agency DLKW. "Advertising to children was banned in Quebec more than 20 years ago, but 28 per cent of children in the province are overweight - about the same as in the rest of Canada where advertising to children has always been permitted."
Unfortunately, this quote has been allowed to go unchecked by journalists. Fletcher seems blissfully unaware that both the laws he quotes are completely toothless and have no effect at all in diminishing the amount of advertising children in Quebec and Sweden see every day which undermines his argument.