Adgrunts, quick - start up a bunch of fake blogs talking favourably about your clients and their fantastic ads... Because Umbria Communications of Boulder has a web crawler that monitors hundreds of thousands blogs, turning the language in them into data more reliable than focus groups gab.
"We can parse the speech in these blogs, break it down by nouns verbs, adjectives and phrases to derive meaning and understanding about the speech and the speaker," David Howlett, Umbria's product management vice president, told United press International. "We use machine-learning algorithms to show who the speaker is and their characteristics."
Umbrias blog-spy has already revealed a few interesting things about "generation Y", one that the females talk more about beer than males do, with Guinness the most mentioned brand. God bless Guinness, it's good for you!
"What we've found interesting in tracking the blogosphere," Howlett said, "is that in Gen Y, the females were really the instigators in the use of Web logs. A little over a year ago, the majority of bloggers were women."
Starbucks is the most mentioned non-alcoholic drink in the Gen Y blogosphere, way ahead of Pepsi and Coke. McDonald's is the fast-food brand mentioned most often, though not always as favorably as Wendy's and Taco Bell - Blame "I'm lovin' it". Read more at Science Daily.
A new advertising campaign for Crest Whitening Expressions "mocks the great political ads of the past few elections." How original. One :30 and three :15s show people supporting the different toothpaste flavors and at the end viewers are directed to Crest's site to vote themselves. After these three air there's a fourth spot:
"Man of the Street" imitates exit poll coverage in which a news reporter interviews people on street about their choice of toothpaste flavor. "I thought voting for president was really important, but this is really something," a man states. Another woman reveals that she's a Lemon Ice supporter, but her husband backs Sweet Berry Punch and "that's why we have separate bathrooms." A Hispanic man proudly states that he's the first person in his family to be able to vote for toothpaste.
Dove soap’s European-wide "Campaign for Real Beauty" has taken on a local twist in Düsseldorf, Germany. The people next door at the local Ogilvy & Mather office have not only sold their souls to their client, but their bodies as well. These local posters are being used in conjunction with the real "Real" campaign and placed on bus stop shelters. The headline reads: "They’re not models, just soft Dove admen from Ogilvy Düsseldorf."
An experiment in filmmaking comes from Nic and Robbie, "Our intention is to cause you to question ... "is what you are doing and how you are being a true reflection of who you really are?" ... are you really alive or simply existing?". If you sign up the idea is that every Monday at nine a.m.
Yesterday, Lexus placed an advertisement to promote a TV commercial touting their lastest SUV.
A full-page ad was taken out in the UK papers informing readers to watch Channel 4 last night to view the commercial.
"When we are looking at something like Lexus... our media money is nowhere near the amount of our competitors," said Clive Baker, a regional account director with the advertising agency Saatchi & Saatchi. "We really want to make a noise. It's such a change for the motor industry, it's very different to what's out there."
CP&B who are handling the stunts for the Young Gun awards these came up with this campaign, real young creatives pose nekkid holding up their best work to cover their naughty bits at hardly-legal.com/.
A few - if not all - of the young hot creatives featured on the site were at one time interns at Crispin.