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Bud's Leon to actually become a baseball player!

Leon, or Nigel Thatch when he's not acting his role as the obnoxious baseball player for Budweiser, has signed to play baseball with minor league baseball with the Schaumburg Flyers Baseball Club.

"I’ve been playing baseball since I was six years old," said Thatch, a native of East St. Louis, IL. "Everyone who knew me when I was growing up knew me as someone that loved baseball and sports. My acting career took things in a different direction but I’m more settled now and this was an opportunity to follow my heart."
via Our Sports Central.

CP+B to do sitcoms?

Will the subservient chicken appear in his own version of Days of our lives? Aye, maybe, as Fox Television has signed a deal with Crispin Porter + Bogusky for new programme ideas.

"CP+B is universally recognized for its cutting edge campaigns and highly successful approach to branded content," explained FtvS president Angela Shapiro-Mathes, " unique creativity and out-of-the-box thinking will complement our development across all media."

"Our goal is to create franchises and find innovative ways of reaching the audience," she added. "To do that, we're bringing in the most talented people we can identify from all over the world. The relationship with CP+B underscores our commitment to reach out into varied arenas to effectively execute that strategy."

sidenote: Joroen Bakker former CD at FHV/BBDO Amsterdam back in 1997 is probably green with envy now as he was really keen on a such a deal back then and pep-talked the creative department with it constantly, before leaving BBDO to start his own thing called "Only". Afaik, he has yet to score such a contract.

Blue Chip firms fund spyware

The LATimes reports that Fortune 500 companies are among the unwitting backers of software that sneaks into computers and watches your online moves and/or pops open banners straight on your desktop, a.k.a spyware. Because ad-buying on the internet is often several steps removed, clients dole out a big lump of money to an agency who then passes this on to smaller agencies and buyers, who in turn pass it on to affiliates. The affiliates usually work on commision in a way, getting paid by clicks that they generate, so they'll try and generate clicks and viewings any way that they can - including by popping the ads into spyware. This is why Mercedes ads are mysteriously apperaing on your desktop when you never asked for it.

"The whole system seems like it's been designed to reduce accountability," said Ben Edelman, a Harvard graduate student who has testified before Congress on spyware practices. "It's a nightmare of backroom deals."

British Airways "English to English" dictionary.

BA has done all Americans a favor and created an "English to English" dictionary so that US tourists in London can confidently ask for the "loo" (restroom), the "lift" (elevator), the "blower" (telephone) or the "bin" (trash can). This way US tourists will have a smashing time in the UK as long as their name isn't Randy. ;)
The dictionary can be found online in flash format at, created by NYC and is also the basis of a poster campaign currently running in New York. I reckon that anglophiles are going to love this one.


Fight the mundane, join the insane!

Peperami now makes noodles and at they have three films pepping us all to fight the mundane. My personal favorite is russian chess. I want them stupid hats too.


Firefox mural celebrates 50 million downloads.

Sidewalk and pavement murals are all the rage it seems, much like the recent save Lois Vitton pavement chalking, Firefox chalked the streets as well to celebrate fifty million downloads.
Here, real fans™ painted a huge firefox mural in the middle of the Oregon State University quad. Using a mixture of corn starch, food coloring, koolaid, and water a bunch of students at Oregon State painted a huge mural to compete in the 50 million download contest. Fans of Firefox are spreading the word about Firefox since day one, see earlier article about when the fans raised money and paid for a double page spread in the NYT.


Spotlight On: Crunch Brand Communications outside of Boston, MA

This month in our spotlight is Crunch Brand Communications in Charlestown, Massachusetts. Ted Schuelter gave us the dirt on how they work and gave us a peek at the agency's work.

Caff: Show us the Crunch creative hot spot. Where are the ideas born?

Crunch: Crunch is located in Charlestown, MA, and overlooks the famous Mystic River. Our halogen-lit, exposed brick, orange-painted offices don't exactly fit in with our surroundings. When we sit down in our conference room to brainstorm, we look out onto a landscape that's gritty and industrial. Some might say it's bleak. But for us, it's a reminder of the kind of tough, challenging environment we were trained to thrive in. In fact, all of us at Crunch attended the Boulder Outdoor Survival School (B.O.S.S.) where we learned to subsist in the harshest conditions and how to optimize limited resources. We find that the principles we learned there teamwork, innovation, drive, persistence constantly come into play in the work we do for our Brand Partners. No matter how tough the market landscape gets, we know how to help companies survive and flourish.


Best logo ever?

Right on the heels of that strange mishap known as the arlington pediatric center comes this fasstastic logo. Byooteeeful.