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'Cigarette sex' ads fined NIS 400,000

The Zarmon-Goldman ad agency and Lamit tobacco company have been fined NIS 400,000 for breaking the law as they used human figures fashioned out of cigarette packs in their ads. Israeli law states that you can't use human (or animal) figures advertising cigarettes, but if that wasn't bad enough the cigarette-box humans seem to be engaging in oral sex.

In one, a red (presumably male) figure cut out from a Kiss packet is on his knees between the legs of a reclining blue (presumably female) figure. In another ad, the female figure is on her knees with her "face" in front of the standing (male) figure's "groin."

Eilon Zarmon, owner of Zarmon-Goldman ad agency, said to the Jerusalem Post: "The discussion with the ministry was very short. We have excellent relations with the ministry. It claimed we are violating the law, but our lawyers say these are not actual human figures but only cut out from cigarette packets. Actually, it is a work of art." Pornogami art perhaps.
Not shy of controversy Zarmon-Goldmans pervious claim to fame was for Max cigarettes, showing two upright cigarettes with one of them bent at the tip and about to "collapse", mimicking a Jet striking the Twin Towers. "We are not afraid of slaughtering holy cows" Zarmon said at the time.
Spotted by Claymore.
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Super Bowl XXXIX advertisers in the lineup

Super Bowl Ads. This year all you need is $2.4 million, and you're in for 30 seconds.

So far over 90% of the ad space for Super Bowl XXXIX, on February 6th, has been bought up. We can look forward to seeing spots for Pepsi, FedEx, McDonald's, Ford, Honda (which will introduce the Ridgeline, its first pickup truck), General Motors, Volvo, Frito-Lay, AmeriQuest, Novartis, GoDaddy.com, Gameznflix.com (a video-game rental site), CareerBuilder.com (will run 2 :30 spots) and Visa.

Ten of the 58 spots were bought by Anheuser-Busch- that's two more than last year. The NYPost claims Anheuser-Busch and Pepsi "account for one-quarter of the available spots".

 

Nike convicted of copyright infringement, Zhu Zhiqiang won

Back in july we told you that Nike was in court for plagiarizing cartoon stickman Now a Beijing court has ordered Nike to pay $36,000 to Zhu Zhiqiang. The court ruled that Nike had infringed on the copyright of 28-year-old cartoonist Zhu Zhiqiang, China Daily reported Thursday. The court said: "Ahead of the completion of the cartoon character of the stickman by Zhu in 2000, there was no such artistic work in China. So the character was original and should be protected by Chinese laws." Nike representative Zhang Zaiping told a newspaper that they would appeal the decision. Zhang thinks that the "stickman" lacks originality, was in the public domain and should not be protected by copyright.

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Dentsu makes Boeings Dance

Glassworks, London made this little dance happen, but it was the brainchaild of the peple at Dentsu, Japan, that started it all,
Hiroshi CD, Sasaki, Yutaka planner, Maeda knowledge, Toshinari, Tada Makoto, Kobayashi, Kazuto, Itoh euhm....Tanaka , Hasegawa, Haruo, Itoh CG supervisor Matuki Kiyosh. Righto. I didn't get anyones names or titles straight there, but check thier skilzz!. They make Boeings dance! Oh yes. Watch'emboogie! (click the pic fool) --+ windows media player, only.

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New Challenges from the Lowballers...and What to Do About 'Em

When I was a photographers' rep, I encountered lowballing all the time. Clients would say, "This guy came in at under half what you want." Sometimes we'd lose projects to these lowballers (when money was the deciding factor), sometimes not (when creative was). Now that I'm a consultant, I still hear from agencies that say that they often get bids from photographers (and other creative professionals) that are incredibly low and/or that include all rights. While we all want to think that a freelance creative professional is chosen more often than not for his/her abilities, often the reality is that a client can find good creative for an incredibly low price...thanks to lowballers who are ruining the industry.

So, just what is lowballing and why is it really bad for all of us?

Many people define lowballing as the act of charging less than your competition. That's not an accurate definition. Lowballing is charging less than the fair market price. The difference between those two definitions is enormous.

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Advertising: the booziest industry by far

Advertising really is the alcoholic industry according to a survey from the Centre For Economic and Business Research which shows how much each British industry spends on alcohol per employee the Telegraph reports. Advertising firms shell out £ 248 per employee and year! That buys quite a few Bishops Fingers, or 47 bottles of Chardonnay.

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Vodka or mineral water? Why not both?

Russian vodka makers confuse punters with concealed vodka commercials - Pravda: Что россиянам не показывай, все равно водку видят.

In the aftermath of strict new Russian advertising laws (a full ban on advertising any alcoholic drinks stronger than 15%) the Vodka makers are getting creative. The trick pioneered by cigarette brands is being employed as mineral water, chocolates and even magazines are actually ads for Vodka brands.
Flagman chocolates carries the same name as Flagman Vodka, and people perceive the commercials for the chocolate to be commercials for the vodka according to a poll conducted by the Federal Anti-Monopoly Service. As a result of that poll the Anti-Monpoly service told the channel NTV to stop airing the ads. Waltz Boston vodka makes ads for mineral water in bottles that look a lot like their vodka bottles, and may be next in line, as fifteen percent of people polled thought they actually were ads for the Vodka, not the water. The anti-monopoly service are considering "a special decision regarding inappropriate commercial advertising of strong alcohol drinks."

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