Adland's adnews


MSN Search incorporates past virals into new viral campaign

Instead of coming up with its own viral content, MSN Search's new campaign, MSNfound, takes existing virals and weaves them into a six-character narrative. Each character has a video lead-in and lead-out to an already-popular viral clip, including the stylings of David Bernal, one of the dancers in VW's "Gene" ad, and Virgin Mobile's Dog Judo.

To get to the clips, the user runs a search for a pre-detemined keyword, which yields a results page with the next piece of content embedded at the top. Ultimately, the viral clips lead the user back to each character's "journal".

Maureen McHugh, a freelance writer who worked on this campaign, wrote about the site in her blog, but the entry has mysteriously disappered.


SHS Launches American Copwriter Podcast

Boldly going where hundreds, if not thousands, of anonymous souls have gone before, the Kansas City office of Sullivan Higdon & Sink (SHS) unveiled "American Copywriter," the ad agency's (and perhaps the ad world's) first attempt at podcasting, on Monday, February 7. The Series Premiere featured the show's hosts, SHS creatives John January and Tug McTighe, discussing this year’s less-than-exciting slate of Super Bowl commercials with Brazilian SHS art director Bruno Pieroni.


BtoB Magazine Editor & Isobar President on The Advertising Show

Hear Ellis Booker, editor of BtoB Magazine, and Sarah Fay, president of Isobar U.S., discuss the latest integrated Internet marketing news and trends. Ellis discusses targeting online customers via lifecycle management and the emphasis on expanding into small and midsize business markets domestically and the Asia/Pacific region overseas. A frequent speaker and panelist, Ellis also manages the editorial side of BtoB’s multi-city NetMarketing Breakfast series. Prior to BtoB, he was editor-at-large at CMP’s Internet Week where he covered Java, XML, and IT development strategy.


PlanetOut awards

Today, PlanetOut Inc. named the winners of their gay media advertising award. PlanetOut Inc. is a global online media company serving the gay and lesbian market. Their awards, in conjunction with, go to companies showing innovation and excellence in advertising within the gay and lesbian community. And the winners are:

* Best Gay and Lesbian Interactive Campaign: General Motors, Saturn by GM Planworks
* Best Branding Campaign: NIVEA FOR MEN by RDA International
* Best Rich Media Campaign: Wrigley, Eclipse by OMD Chicago and San Francisco-based EVB
* Automotive Industry Category Leadership Award: Scion by ATTIK San Francisco
* Best DTC Creative Execution: Glaxo Smith Kline, Paxil by Beyond Interactive
* Best Overall DTC Campaign: Bristol-Myers Squibb, Sustiva and Reyataz by mOne Worldwide


Baby Bob is really Baby Babette?

Skip tips us to the scariest thing about that creepy talking Baby Bob...

You know what's creepier than Baby Bob? Finding out that Baby Bob is a baby girl.
From the Daily Star: "Baby Bob is portrayed by L’Wren Scoggins, who will turn 1 in April, said her great-grandmother, Jane Sherman. This is L’Wren’s first acting job, and she seems to be successful, as people have expressed shock when the baby’s gender is revealed."

We predict baby-Oscars in the future for baby L’Wren.


Blackspot sneaker ads banned yet again

Blackspots advertising campaign seems to be centered around getting banned, something that happens a lot to AdBusters ads actually, they have more than ten years of experience in getting ads refused from big networks. It's the reasons for not airing the ads that really crack us up though, the 15 second animated ads were rejected by the fux at FOX and the empty MTV because, as FOX put it, they are "too jumpy".

Who knew, jumpy is now too risque, and that's even without any breasts or nipples involved. Does FOX think the fuzzy animation has some strange hypnotic powers beyond advertisings usual persuasion?
Maybe they think it's like that video in the Japanese horror flick "Ringu" and it has special powers...... Read more to see the "jumpy" animation.


Interview with Paul Lavoie of Taxi

Paul Lavoire speaks out to

Lavoie: There’s definitely an inherent risk to what we do. You can do all the research in the world and it can all still fail. When you are a creative there’s also personal risk. You’re bringing an idea from your soul and mind and it can feel like an attack when people don’t like it. You have to be thick-skinned and confident, but you also have to deal with risk and deal with fear.


Florida Consumers Demand FTC look into Splenda's deceptive advertising.

Many people are being mislead by the deceptive advertising campaign conducted by Johnson & Johnson's McNeil Nutritionals, which makes the artificial sweetener Splenda (see rjberens previous post What's the truth about Splenda?).
By using the word "sugar" and the phrase "made from sugar" continuously in its advertisements, McNeil is attempting to confuse consumers into believing that Splenda is in some way natural. The Florida Consumer Action Network won't take it anymore and have demanded that the U.S. Federal Trade Commission examine the deceptive advertising campaign for Splenda.
"Splenda is produced through a chemical process that involves chlorination and phosgene gas, a major industrial chemical used to make plastics and pesticides," said Bill Newton, executive director of FCAN. "That's not a process anyone would think of when they think 'natural.'"
Adding to consumers' confusion, some high-profile public figures have been deceived by Splenda's marketing campaign. For example, Florida's own Dr.Arthur Agatston, author of The South Beach Diet, commented during an online forum that "Splenda is natural."
"If J&J's misleading advertising campaign has hoodwinked a highly-educated cardiologist like Dr. Agatston into believing that Splenda is natural, then how can consumers be reasonably expected to figure out the truth?" Newton asked. "J&J shouldn't be allowed to fool the experts or consumers with misleading claims," Newton said.