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Spotlight On: Crunch Brand Communications outside of Boston, MA

This month in our spotlight is Crunch Brand Communications in Charlestown, Massachusetts. Ted Schuelter gave us the dirt on how they work and gave us a peek at the agency's work.

Caff: Show us the Crunch creative hot spot. Where are the ideas born?

Crunch: Crunch is located in Charlestown, MA, and overlooks the famous Mystic River. Our halogen-lit, exposed brick, orange-painted offices don't exactly fit in with our surroundings. When we sit down in our conference room to brainstorm, we look out onto a landscape that's gritty and industrial. Some might say it's bleak. But for us, it's a reminder of the kind of tough, challenging environment we were trained to thrive in. In fact, all of us at Crunch attended the Boulder Outdoor Survival School (B.O.S.S.) where we learned to subsist in the harshest conditions and how to optimize limited resources. We find that the principles we learned there teamwork, innovation, drive, persistence constantly come into play in the work we do for our Brand Partners. No matter how tough the market landscape gets, we know how to help companies survive and flourish.


Best logo ever?

Right on the heels of that strange mishap known as the arlington pediatric center comes this fasstastic logo. Byooteeeful.


Welcome to North Dakota.

Recently, Kranzler Kingsley -- a local Bismarck, ND ad agency where I currently work -- hired an extremely friendly and talented guy named Mark Gray as our video production editor. We got him after he spent a stint in Chicago working for The Whitehouse (a post house, not the Dubya house).

Anyhoo, we sent a press release of his hiring to his hometown newspaper, The Mandan News, and, well... after a little bit of editing of their own, the story ended up with a wee bit of a typo. Read more to see if you can spot the boo-boo.


Beattie, McGuinness and Bungay leave TBWA to start agency

Mark Wnek's column on Monday mentioned a rumor going around about Trevor Beattie leaving TBWA/London to start his own agency. And yesterday Trevor Beattie, Andrew McGuinness, chief executive, and Bil Bungay, deputy creative director, announced their resignation in order to launch a start-up called Beattie McGuinness Bungay.


Another KFC advert under fire

The Media Guardian reports that KFC's latest UK advert is being accused of encouraging bad table manners.

Apparently the ASA has received 340 complaints the Zinger Crunch Salad advert created by BBH.

"Generally, the complainants think that the ad encourages bad manners among children, making it appear funny to speak or sing with a mouth full of food," an ASA spokeswoman said.


Sex shop spot banned by Canadian TV

This ad from the folks at Bos was recently banned by Telecaster (the agency responsible for approving TV ads in canada).


Tag Body Spray auctions off date with Carmen Electra reports that Gillette Co.'s Tag Body Spray is giving males ages 15 to 20 a chance for a date with the 33-year old Mrs. Dave Navarro. The bidding winner will get an all-expense-paid trip to Los Angeles to have dinner with Carmen Electra at "one of Hollywood's hottest restaurants."
Those under the age of 18 have to have a parent do the bidding for them.

The proceeds of the auction will go to the National Prostate Cancer Coalition. So far bidding has reached $17,200.

Is it just me or isn't it a bit strange that the ages of eligibility are so much younger than Ms. Electra? And she is married. Maybe the fact that her husband is Dave Navarro might keep the winner for trying to get asked up to her place after dinner- bouncy bouncy. ;)


The Chip Shop awards will be on the Fringe

The Chip Shop awards is the place where a brain packed with ideas can dream up the most outrageous ads for any client on any product with any spend you can conjure up and enter. All those idea darlings that were too smart, too lewd, too clever by half are ripe for appreciation at the Chip Shop awards. Nothing fazes this jury - they even have a "best knob gag" category!