This month in our spotlight is Crunch Brand Communications in Charlestown, Massachusetts. Ted Schuelter gave us the dirt on how they work and gave us a peek at the agency's work.
Caff: Show us the Crunch creative hot spot. Where are the ideas born?
Crunch: Crunch is located in Charlestown, MA, and overlooks the famous Mystic River. Our halogen-lit, exposed brick, orange-painted offices don't exactly fit in with our surroundings. When we sit down in our conference room to brainstorm, we look out onto a landscape that's gritty and industrial. Some might say it's bleak. But for us, it's a reminder of the kind of tough, challenging environment we were trained to thrive in. In fact, all of us at Crunch attended the Boulder Outdoor Survival School (B.O.S.S.) where we learned to subsist in the harshest conditions and how to optimize limited resources. We find that the principles we learned there teamwork, innovation, drive, persistence constantly come into play in the work we do for our Brand Partners. No matter how tough the market landscape gets, we know how to help companies survive and flourish.