When director Robert Rodriguez started working on Sin City he knew it would have to look just like the original style from the classic comic books, so much so in fact that Frank Miller is listed as co-director. Making a comic book look come to life isn't easy, for this he employed CaféFX.
"The panels of the comic were our storyboards," said CafeFX visual effects producer Edward Irastorza. "In fact, the only reference we were given was a copy of the book, which at first, seemed like a pretty simple task since most of the action takes place on either a plain black or white background. But, Robert wanted actual environments. In the entire 45-minute segment, I think only two walls were shot. The rest we created from scratch."
This is just 1 out of more than 3.500 Super Bowl ads from the worlds largest Super Bowl Commercial Archive at adland.tv.