The Los Angeles Times has an interesting article about people, their brains and why they buy. Click here for the article.
Moreover, researchers suspect that the inescapable influence of marketing does more than change minds. It may alter the brain.
Just as practicing the piano or learning to read can physically alter areas of the cerebral cortex, the intense, repetitive stimulation of marketing might shape susceptible brain circuits involved in decision-making.
The lastest from Crispin Porter + Bogusky for Burger King is this strange commercial for their Tendercrisp Bacon Cheddar Ranch sandwich. It is like an Old Navy ad on acid with some Playboy/Penthouse thrown in for good measure, somewhat typical of David LaChapelle's work.
"Spartacus," starring Kirk Douglas will be revived as a commercial during the Oscar award night. The commercial, edited from footage from the original 1960s Spartacus movie depicts a roman soldier searching for the owner of a lunch bag containing a sandwich and a cold Pepsi. The mystery soda in the bag attracts a crowd. No we don't get it either perhpas it will make sense when we see it?
Another Pepsi drink, Sierra Mist launches a new campaign during the Oscars as well. Special outtakes and behind the scenes footage should be available at the aptly named URL http://www.mist-takes.com/ come Sunday night, but there is nothing but the words "seewhatyoumist" there now.
Honestly, if it weren't for Tom Biro I probably would never have noticed it, being the die-hard FireFox user that I am. IntelliTXT is now in the New York Post. What is that you say? Oh remember when Forbes wanted to be "trailblazers" and suddenly served links in their articles that did not lead to more information about that word, but were bought words and popped up an ad when you hovered over it.
Remember that $15 million "Shared Values" initiative the USA tried to mount not long ago? Dubbed the "Happy Muslims" campaign, with its antiseptic profiles of Muslims living in the U.S., it sparked a firestorm of outrage across the Muslim world, forcing the government to pull the ads and ultimately leading to the resignation of State Department PR guru Charlotte Beers.