Adland's adnews


Honesty is the best policy

Aint this sweet, Claymore went to wonka.com to check out how Nestle was doing with the Golden Ticket promotion, and happened upon a little symbol that said "Ad Buzz" on it.


Kellogg's names cereal after street drug: Coco Rocks.

There are naming agencies out there who check your new name against every conceivable slang or foreign language so that you can avoid stepping in it and choose embarrassing names like the Probe car.
Seems Kellogg's forgot to call them when they began stocking the shelves in the UK with their chocolaty crunchy cereal Coco Rocks. Drug users and those in the know have been snickering at the name ever since the launch earlier this year as Coco Rocks means "dark brown crack cocaine" to them. Oh dear!
Though as any parent will tell you the sugary cereals do seem to have the same addiction rate as crack among kids, buy them once and they never return to sugar-free cereal - so perhaps it's simply truth in advertising after all. ;)


Missing comma sends wrong message.

An anti-drug sign in north Miami Beach sends the wrong message, due to a missing comma. It makes it look like the local police are supplying drugs, rather than campaign against them. The sign reads:

Say NO to Drugs from the NMB Police D.A.R.E Officers

The signs have been up for almost a year, and are due to be taken down in a few weeks.

I know what the message should be, but right now it means something else, Emilio Guerra, a local resident and grammar stickler, told Mayor Raymond F. Marin in an e-mail.

Hat tip to Claymore who reads webindia


Helium Huffing Ad Bannage

This week was a banner week in the UK for banning radio ads that have helium related themes.

One radio ad was for MasterCard. It featured a man singing over the phone in a high-pitched voice to his girlfriend and followed their "priceless" campaign. There were two complaints.

The other spot was for Travelocity, a part of the "Alan Whicker" Traveling Gnome campaign. In the ad the gnome is enjoying a ride in a helium balloon, and he says "speaking of helium it's the perfect stuff to help me tell you all about Travelocity in a short commercial." There was one complaint.

(Read on for more...)


Bring out your dead!

Do you hear the celebrities saying, "I'm not dead yet"? I sure do. (And no I don't see dead people.) And the ad agencies are happy to keep them from getting on the put on the cart.

The latest advertisement in this growing trend is chock-a-block full of famous dead folk. Rainey Kelly Campbell Roalfe/Y&R have created a new commercial for Virgin Trains which brings characters (and dead actors) from old movies and places them among modern folk riding Virgin's new speedy trains.

The brief was to "make people forget how grim train travel has often been in recent years. Instead, inspire them with a bit of good old-fashioned romance."


What happens in Vegas, stays in litigation.

Reviewjournal reports on a few smooth moves with the agency or client slogan ownership. See what happens in Vegas boardrooms doesn't always stay there.

Representatives of the Las Vegas Convention and Visitors Authority and its longtime advertising agency this week said November's $1 deal transferring ownership of the popular "What happens here, stays here" slogan from the authority to its creators at R&R Partners was anything but nefarious.


GoldenPalace fakes their way into the news

Deseretnews reports that Golden Palace bought forehead space on a woman for $10,000. We've seen forehead ads before, in commercials, in the Guardian, by the Cunning Stunts agency, on young firefox fans. All done with the same stickers used on boxers in the ring. We concluded the forehead hype had reached fever pitch, and honestly thought we'd be done with this by now.

Bot nooooo.

The super annoying Golden Palace .com are riding their wave of free press by announcing yet another inane Ebay buy. And the Deseretnews are playing right into their hands by reporting about it. Alas, despite - or perhaps thanks to - someone sending photographer Keith Johnson to the scene I can't believe it. Why not? Well look at the shot kids, its a sticker. Why, there are companies that broker in real tattoo ads out there, but this ain't one of them. Look at the image upper right, carefully now. Yes, the paper has been hoaxed folks. (much larger version of the same image)

Outpost.com ad 1998

Update 1 juli 15:30 Danish time: (read more)