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The new wave of net films might predict their demise

The only danger is that Net films will become as ubiquitous as TV ads. If that happens, the sheer volume would mean that not even the good ones will stand out. For now though, most Net films beat the heck out of 99% of the ads we have to endure on TV -- and even stand up pretty well as short-form cinema.


From The new wave of Net Films (also at businessweek)

The filmic websites in the article are BMW films, Dr Marten's mini documentaries, Ford's Mercury brand films Meet the Lucky Ones, Jaguars live action/anime hybrids at x-ingover, and of course those Amazon Theatre films we recently discussed here.

Do you think that too much of a good thing will kill the net-film idea? Do you like the films? If not why not, and if you do - would you buy the product that sponsored it? Hat tip to Claymore. Hope to hear what y'all think about this.

Adland: 
 

NetZero's AOL bashing ad spoof

Slate, after already criticising AOL's lame "You got it" ads, goes on to praise NetZero's parodies of AOL's ads.

"In the last 'Ad Report Card,' I chided AOL for its lame new campaign (and lamer business model). I said AOL was screwed because other dial-up providers, such as NetZero, offer a near-identical service for much less money. Apparently, NetZero's not at all afraid to kick a brand when it's down."

The ads are in the archive: AOLs "Kimberly" (Mom), NetZeros Mom. AOL's "All of them", Netzero's "All of them".

Badland: 
 

AIDS day banner tells it like it is - you can display it on your site.

All you fine folks who have blogs or websites of your own, and would like to honor World Aids day tomorrow should have a look at this banner put together by the viewropa posse. The banner itself will only appear at every 157th time the banner its called, mirroring the number of people who have the AIDS virus on the planet, yes that's right, 1 in 157 people carry the virus.

Go here for complete instructions and code to place on your page. All who use the banners, thank you, much appreciated, the more who use them, the more that see them (the more calls the banner gets, the more often that 157 number shows up).

Adland: 
 

Spray DDoS screensaver launches worldwide

The crazy "make love not spam" screen saver which we wrote about here: Spray gives away free screensaver that DDoSes spam-sites is a success, 9800 downloads so far in Sweden alone, lots of gigabytes of traffic has hit the spammers servers, and now they'll take over the world with it. Lycos Europe has joined the make love not spam revolution and offers the screensaver to anyone on the planet. Comes in these flavors: Italian, Spanish, English and German.
Not everyone is so keen on the idea the Register ends their "When is a DDoS attack not a DDoS attack?" report on a concerned note:

A spokesman for Lycos in Germany told The Register he believed that the tool could generate 3.4MB in traffic on a daily basis. When 10m screensavers are downloaded and used, the numbers quickly add up, to 33TB of 'useless' IP traffic. Seems Lycos may hurt not just spammers
Adland: 
 

Wnek on award shows and creativity

Mark Wnek's column in the Independent this week discusses the separation between winning awards and being creative when it comes to real clients. Here's an excerpt:

Awards competitions are the last bastions against the intrusion of business, where creative people can lionise their "art" unconstrained by commercial considerations. Criteria for victory have now become eccentric if not esoteric, removed from the real world in which advertising is supposed to function and be commercially effective.

Advertising with tiny or absent product logos does well in awards competitions. Ads in which the product barely appears do well. Stuff which is cool and groovy and young does well. Work which is original for the sake of originality alone does well. Commercials directed by directors with Hollywood or underground cachet do well. Advertising which is antisocial or offensive does well. Work which is little more than a sponsored joke does well. Work which is wild and crazy and incomprehensible does well.

Nearly all of the above advertising has as its sine qua non a would-be avant-garde but in reality highly narrow-minded aesthetic of cool - narrow-minded because it's not designed for anyone above the age of 24. That's leaving out quite a lot of people with quite a lot of money to spend. Like the whole of Middle England (and Middle America) for instance.

Adland: 
 

Product placement invades kids films, and blogs

Product placement is the latest recently revived rave, which has actually been going on since forever but regaining popularity now. (No, the reeses in E.T. were not the first instance of it, rather the Gordons Gin in African Queen was). Even bloggers can do product placement these days, bloggers are already getting paid to blog about Marqui. Not wanting to miss out on a cash cow, I mean a good thing(tm), Deutsch has formed a product placement unit which will "provide more strategic product placement for our clients and reflects Deutsch's results-based orientation performance that is measurable and accountable".

The childrens movie A Series of unfortunate events, has a suprise cameo of the AFLAC duck, and will also be featured in a series of ads for the movie. Director Brad Silberling sought out the insurance company mascot as a comic releif device in the movie. He won't be shouting his trademark "AFLAC!" in the film, but the insurance company has agreed to spend $5 million to promote the film. We didn't know kids were target market for insurance. ;) Probably the parents who watch it with their kids are, but still.

Adland: 
 

Rumours of advertising's death 'vastly exaggerated'

"Oxford Univer"Oxford University's new professor of marketing has rubbished claims that product placement and advertiser-created entertainment programmes are the future of advertising"

Here's why: link »

Adland: 
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