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Ads in editorial content - again. NYPost using IntelliTXT technology

Honestly, if it weren't for Tom Biro I probably would never have noticed it, being the die-hard FireFox user that I am. IntelliTXT is now in the New York Post. What is that you say? Oh remember when Forbes wanted to be "trailblazers" and suddenly served links in their articles that did not lead to more information about that word, but were bought words and popped up an ad when you hovered over it.


30 Seconds Over Pakistan

Remember that $15 million "Shared Values" initiative the USA tried to mount not long ago? Dubbed the "Happy Muslims" campaign, with its antiseptic profiles of Muslims living in the U.S., it sparked a firestorm of outrage across the Muslim world, forcing the government to pull the ads and ultimately leading to the resignation of State Department PR guru Charlotte Beers.


Mr "Whats the big idea?" George Lois on The Advertising Show

Hear George Lois, ad legend and founder of Lois USA, share classic stories from his career with Bill Bernbach of Doyle Dane Bernbach (DDB) and his 40 years as a free spirit in the ad industry. If you're lucky he might even tell about that time he threatened to jump out of a window for an Matzo ad. As advertising’s self-styled street fighter, George Lois gained fame and major awards with bold, clean Doyle Dane Bernbach, Papert Koenig Lois and Lois Holland Callaway work between 1958 and 1978. He also became the youngest inductee into the Art Directors Hall of Fame. Lois' ads for Wolfschmidt vodka, Xerox, Allerest, MTV, Maypo, Wheatena, Edwards & Hanly and his Esquire covers reflected his "loosey-goosey" style and exemplified his idiosyncratic "stun 'em and cause outrage" philosophy.


Henry Wolf joins Studio in the sky

Henry Wolf, the graphic designer and photographer who worked as art director of Esquire, Harper's Bazaar and Show magazines in the 1950's and 60's, died on Monday at his apartment in Manhattan

PDN online has a great article detailing Henry's many highlights and changes in his career.

In 1965 he went to work for McCann Erikson, art directing such accounts as Alka Seltzer, Buick, Gillette and Coca-Cola. He joined ad executive Jane Trahey to form Trahey/Wolf, with Wolf as the vice president and creative director. For the next five years he worked on ads for Blackgama Mink, Charles of the Ritz, Elizabeth Arden, Union Carbide and others.

Bauhaus tries to sell fashion with oppression images found these ads that ran in Next Magazine Hong Kong that are very strange. It looks like Bauhaus has been inspired by every Diesel ad ever made without quite getting it, a little bit of the Diesel Korea campaign - where huge posters selling western anorexic ideals would hover over a crowd of "Chinese" workers - a dash of the plastic faces campaign and a big wallop of no clue.

These ads for Bauhaus clothing depict a man hung for the crime of not ratting out his HIV+ friend, and a monogamous couple being burned at the steak for being monogamous. Someone please enlighten me to what the hell is going on here?

After all that hard work on provoctive imagary and attention to gory realistic details, they fail to translate things correctly making one headline read "Charged for befriending a ragged burn on the street" and the man holding a rifle looks like he's never seen on before in his life.

Next Magazine site


Ogilvy & Mather Trial = Guilty!

Mr. Early and Ms. Seifert were found guilty of conspiracy and fraud in the administration and work on the White House anti-drug office ad account in 1999 and will be sentenced May 16, face up to the five years in prison and a fine.
Currently they are both out on bail and it's it is unlikely that either defendant will see five years in prison. Back in 1999 Early and Seifert found out that the labour billings on the White House account were far
below what Ogilvy & Mather had anticipated, and decided to save face by instruction emploeyees to pad their timesheets.
Ms Seifert who left Ogilvy in 2002 to become president of the New York office of TBWA/Chiat/Day, hid her face in her hands when the jury read out the guilty verdict. It's unclear if the felony verdict will void her executive employment contract at TBWA.
More at AdAge

The heart of the defense's strategy turned out to be the testimonies of the defendants, who last week took the witness stand to make their case. However, those testimonies failed to dent the prosecution's case, despite its own shortcomings. For instance, the government attorneys often struggled to communicate exactly how much the government was overbilled. They also at times had trouble linking the defendants to the actions of lower-level employees, who largely inhabited the Ogilvy media department. Each defendant worked in other departments.

Viral marketings worst nightmare - Hoaxes

There is a big problem in the world of viral ads, viral hoaxes. How are we supposed to tell the difference when more often than not, a real viral campaign is released 'discreetly', giving bogus information in the whois and being completely non-transparent as to who really created the campaign. Just like a viral hoax. Countless virals don't spread on the web as in port 80 - but via IM and email as people attach films to their messages and pass them on. The only thing that can tell us who dunnit is the sender at the end of the clip - what if the end of the clip is lying? How is the viewer supposed to know? Remember what may have been the very first viral ever - the Rubberburner/ Currylink craze for Lee jeans? The WHOIS Information gave them away but many people did not know to look at the whois, and fell for the idea of rubberburner hook line and sinker anyway. The only thing that has really changed since then is that more often than not, the whois info is full of bogus info.

Take the recent "viral" campaign for Bryan Adams album called roomservice. Adblogs such as the well visited Adrants wrote about it, twice even - yet didn't know it was a hoax, despite the ads unappetizing drama. In the post Brian Adams Valentine Viral Vomit Follow Up Adrants Steve Hall said:

OK, so Valentine's day was two days ago and on that day, aside from Hallmark's website crashing, Bryan Adams revealed he was behind the disgusting Who Ordered Room Service viral video in which a waiter enters a hotel room and pukes all over a knecking couple enjoying some love on the bed. Yup, Adams' new album is called Who Ordered Room Service and somehow he thought the relationship between puking and promoting an album was a good thing.

It's a complete hoax, the ads were created by Frank Lesser and Jason Woliner directors in New York, just for the heck of it. No word yet if Bryan Adams plans to sue them. Why sully someone elses brand to propell yours (especially when you're not intitially taking credit for it)?

"Not by any stretch of the imagination has the ad been endorsed by Bryan Adams or his management company," said Tyson Parker, from Universal Music Canada.


Pony seen through Simon Wakelin's lens.

Fred Raillard and Farid Mokart, a.k.a Fred & Farid left Goodby Silverstein and Partners last week after having created the Pony Feet and Pony Family and the current Pony "Knock out" campaign... But what you haven't seen yet are the images that even Pony didn't dare to run. Simon Wakelin was briefed and shot some crazy warped images for Fred & Farid that we are pleased to show you here today. Read more to see Simons images.