Adland's adnews


How much should agencies be paid?

In a Creativity article, Tim Broadbent writes about proving the value of advertising. He discusses that as many agencies are no longer being paid based on media commission, they need to figure out a new standard for payment. And one that is equivalent to the worth of the work that they(we) create. Broadbent takes a look at some ad history to see how we got to the point we're at today.

Read more for an excerpt...


M&M's new member - Darth Chocolate.

One X-wing Fighter spacecraft, a host of stormtroopers, RCD2 and C3P0, evil Darth Vader with his M&M'S® Brand Character counterpart M-Vader gathered in Time Square today to unveil secret cargo captured from "the other side of the universe".
Dark Chocolate M&M's were given away to all passers by. The dark chocolate candies was developed to coincide with the new Star Wars film, and they couldn't do all this without making a trailer... right? Click on the image to see M&M's version of Star wars.


H&M invades the Flatiron building

It looks like the attack for the 50-foot woman come to life, with the massive H&M poster on the skinny end of the Flatiron building in Manhattan. These huge posters aren't that new, they 've been climbing famous cityscapes from Stockholm to Tokyo for years now but this.. this... I don't know, suddenly I could hear my heart break.

Spotted at towleroad where there is an image of the poster..
Towleroad also makes a reference to Christo, this makes me smile as when I wrote the Swedish version of Pigeon-Holed for a magazine back in 98 and made the New-Age creative prefer to "wrap entire buildings in poster-ads Christo-style", an editor retorted with "Christo who?" Times have changed since the Gates huh?


Sofa King ad slogan banned

The Scotsman reports that a furniture shop's poster with the slogan "sofakinggood" was banned today. The Advertising Standards Authority banned the poster stating it could be viewed as containing swearing and "was likely to cause serious or widespread offence". It received seven complaints.

The company had argued it used the slogan because it sold sofas, its customers considered it to be "king" and it was "good" at its trade.

This isn't a new thing for this company either. Above is an ad from last year using the same idea for their company slogan - "Sofa King Low"


Bringing clutter to mass transit

The Boston Globe reports that the T, Boston's mass transit system, is looking for ways to raise funds in order to offset their $10 million deficit in the fiscal year that begins July 1 with advertising.

Desperate to raise more money without increasing fares, the MBTA is preparing to install its own closed-circuit television network in subway cars and stations.

T officials said the plan, which calls for installing television screens inside subway cars on the Red, Orange, and Blue lines, could generate $3.5 million in advertising revenues a year. But the televisions would mark a dramatic change for America's oldest subway system.

The network, which would probably offer a newscast in addition to advertisements, would be installed within the next year, according to the plan, which requires final approval from the T board.



Some of the greatest Dutch photographers and illustrators combined print with sound. What's behind this idea?

Hugo Kalf (business director) and Marco de Boer (creative director) both working at Artmiks in Amsterdam, The Netherlands, want to show that you can do more with mobile phones. Everybody has got one so why not use them for advertising. By addressing people to call in an indirect and intriging way, you have a longer print/customer contact than usual. In the SoundAds campaign they were able to push this contact up to 1.15 minutes.

More behind this idea...


McDonald's product placing "Big Mac" in rap lyrics.

It was bound to happen sooner or later, especially after LucJames : Billboard Brands opened it's doors tracking the tally of brands that crop up in the Top Twenty songs. Not only is hip-hop naughty but the genre seems to have a monopoly on product placement. Hip hop artists have rhymed on everything from Velcro to Versace, why not get paid for it?

AdAge reports that McDonald's is buying product placement in hip-hop lyrics. - with the help of marketing firm Maven Strategies McDonald's will find the right rap-artists to work the word "Big Mac" into their songs. The artists get paid $1 to $5 each time their song is played on the radio, a carrot that encourages them to write a hit.

... Maven has started to drum up interest from advertisers after the company was able to integrate Seagrams gin into five rap songs last year from artists such as Kanye West, Twista, the Franchise Boys and Petey Pablo. Petey Pablos Freek-a-leek ended up as the No. 2 hip-hop song of the year, according to the Billboard Top 50 hip-hop songs of 2004, and played over 350,000 times on the radio. Part of that songs lyrics: Now I got to give a shout out to Seagram's Gin/Cause Im drinkin' it and they payin' me for it.


Font aid III ready, Fleurons of Hope

Back in 1999 Claes Källarsson of fuelfonts, Sweden started Font aid where 25 type designers created a collaborative font, with proceeds of it's sale going to UNICEF.