For over a year now, hordes of creatives around the world have been cringing at McDonald's insipid "I'm lovin' it" campaign. But now, believe it or not, we have found a diamond in the rough on a notable Asian archipelago.
As Howard Stern would undoubtedly testify, the media times they are a-changin'. Well, boohoo for Howard and hooray for every poor schlub who ever had a creative conscience and a desire to do great work.
I mean, regardless of what Naomi Watts and Adbusters think, a lot of us in the business have been embarassed for years by the crap that passes for advertising. Especially on television. But come on. Other than getting a couple of chuckles as an awards show judge before we throw it out with greasy pizza boxes, well, what could we really do?
But now comes groups like Dads And Daughters and as it turns out, these folks are doing a lot. Their latest target? Verizon. Specifically, that DSL spot where the bumbling dad gets chastised by his wife for hovering over his daughter's computer, with this look on his face like any second he's going to break out with, "Shazaaam!!!"
Is it a lame spot? Oh yeah, absolutely. Is it worth thousands of irate viewers writing letters in to Verizon demanding that they yank the thing? Probably. I mean, how is this different from that perky housewife bouncing around from room to room with her new Swiffer magical dust remover? Help me out here. Is it me or is what we need to get away from isn't dads with oatmeal for brains or moms with a dust rag fetish. It's sterotypes and the hacks who love them.
Sweden's channel 4 has been fined 50 000 SKR for interrupting movies with commercial breaks.
When channel 4 aired the film Leon in December last year they broke for commercials during the rooftop scene where Leon is teaching Matilda how to sniper shoot. As Matilda aims at the head of an unsuspecting person in the park below, Leon tells her to "shoot now!" but right then the movie was interrupted for 6 minutes of ads.
Scholz & Friends, Berlin was the winner of the 2004 Grand Prize - Print for its Noise Protection Windows by Weru - "Gardener", "Policeman", "Worker" series, as well as a Category winner. Happy Forsman & Bodenfors, Gothenburg was the 2004 Grand Prize Winner - Design for Wood on Wood, as well as a Category winner.
The Grand Prize in Television/Cinema was awarded to Gorgeous Enterprises, London for PlayStation 2 - "Mountain,"(view it here if you're a superAdGrunt) which also won in two Categories. London's Pearlfisher International Design won the Grand Prize - Package Design for 37 Degrees line of children's clothing.
See all the winners, credits and images at the LIAA Awards site.
"We've had the rebels and revolutionaries. Now we have the ANTI-FIT."
With a new project, Levi's puts the spotlight on 6 creative individuals who are independently expressing their personal vision and share stories that aim to inspire a wider audience to believe in themselves.
Apart from the website, 501anti-fit.se and 501anti-fit.no, the project is widely spread on a free DVD, via TV programming and with non-traditional marketing.
The zero-tolerance city Oslo, for example, was haunted by graffiti on public buildings by spotlighted artist Mari this weekend; only that it was projected instead of sprayed.
Robo-action-dub playing Gaffaman is searching for a contact to his planet via personal ads and the freerunners from Le Parkour physically demonstrate where and how they cross a city in a straight line with the help of the usual urban obstacles.
Shades of grey: How deep does the rabbit hole go? Very very deep. According to adweek the new low in the Grey kickback corruption scandal is the revelation that "two Grey creatives asked for - and received, with a Grey manager's blessing two nights in a hotel with a pair of prostitutes." Prostitution is illegal in New York, for both sellers and buyers. Remind me to ask for some class A drugs as a kickback at my job. ;)
The hiring of prostitutes happened twice for the same pair of Grey creatives, exactly the same way, both times, and Mosallem and Ergulec personally approved the expenses on both occasions, Casas testified.
In the article the creatives are (both) called Art Directors; "The cash receipt and the art directors' names never made it into the government's evidence file, the files show." Any takers on guessing who they might be?
Hat tip to Matt on adlist.
Claymore quipped: "Looks like Honda has a potential hit single on their hands."
The song in their latest Honda advert with the chorus Hate something, change something, make something better is getting popular, so popular in fact that w+k are considering releasing it as a single. The whisky voice of Garrison Keillor stars in the song written by w+k creative Michael Russoff.
Proof that it is getting popular enough to spoof is at w+k UK blog where you can hear Christian O'Connells take on Hate.