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The Super Bowl XXXIV Advertising Bonanza Review

Every year the Super Bowl is filled with champagne wishes and caviar dreams for advertisers and ad agencies. Who will be the most talked about as they strut their stuff down the creative red carpet?

The Oscars of advertising was definitely a star-studded gala this year. From Burt Reynolds to Poppin' Fresh, we were bombarded by stars and icons shilling everything from beer to countertops (which we saw coming a mile away in our Super Bowl XXXIX Advertising Bonanza -*SPOILER ALERT*). We also saw fewer animals and much more "tame" ads overall compared to recent years.
As the Super Bowl was a star studded event, we think it makes sense to give our review on a star rating system.

*= Pudrid piece of visual and/or aural excrement.
**= Medocrity is only a few feet away.
***= When you can't do something well, at least you aren't doing it poorly.
****= Bravo my good chum!
*****= Never in my banal existance have I ever been so completely filled with joy and total happiness.

SuperAdgrunts - click on the links to view the spots. Or head to The Claymore Project. Read more for the reviews:


The game is on, super bowl commercials 2005 are up.

The game has started, the pregame is done and so the Claymore project a.k.a. Super Bowl 2005 XXXIX has begun, pre game ads are uploaded and ready to be watched by all greedy super adgrunts. As the game progresses so will our collection of the superbowl ads. Stay tuned, and pass the beer.


This year's banned super bowl commercials.

2005 might become known as the year of the banned superbowl commercials. Why we're they banned? Either FOX just doesn't have a sense of humor or, most likely, they're terrified to get fined for indecency..... These ads are quite tame.


XXXIX Super Bowl Ads and ads from the past.

While we wait for the yearly rush for the superbowl commercials which we - as we always do - will post a few minutes after the game is over, lets have a look at the tops and flops adverts from past superbowls. Since our superbowl commercial archive stretches 32 years, the largest super bowl ad collection in the world wide web by far, we have many ups and downs to choose from. Do you remember these commercials?


Resumé on the Super Bowl 2005

We share what we think about this years super bowl ads to Resumé trade magazine in Sweden. Resumé names Godaddy the big winners for biggest buzz created by smallest budget with their satire on nipplegate, and rates both the Bud and Fedex ads high. Åsk rates the Ford "Fargo" Mustang ad the best of the super bowl year 2005 though it in her view had very little competition from the other ads.


Donny Glam Pics

Over at Brand New, I came across this great post. Apparently there's an email making the rounds with these sexified Donny pics. Go check it out!

Gareth also gave us heads up on the very funny Donny Commemorative Plate back in Novemeber.


Photos, blogging and fair use

PDN online has a story on photos blogs and fair use, as Naomi Harris recently found her picture on the popular soft-porn blog fleshbot, part of the ever expanding Gawker Media empire, which posted one of Harris' photos without her permission and linked to a documentary photoessay on Harris' site titled "Porn Star Academy." The traffic-bump from fleshbot forced Harris to find a cheaper ISP, bittersweet popularity; "For all I know most of these are probably perverts who were too cheap to pay for online porn," Harris said to PDN online.


Super Bowl versus, er, everyone else

You knew it was coming sooner or later. It wasn't enough we've got everybody in America rating the Super Bowl spots, now comes the big one.

That's right. It's America vs The World! (Which I guess in light of current events is kind of appropriate).

For you adgrunts in the States, you can catch The Greatest Commercials: Superbowl vs The World on CBS tomorrow night, February 4, at 8PM ET/PT. The results were tabulated from an online vote. But even though the polls are closed, you can still catch a montage of the combatants at