There's more to yesterdays story of NIMF attacks WOMMA for "buzzploiting" children and teens, for instance NIMF has started their very own blog at buzzploitation.blogspot.com where they post their concerns with WOMMAs ethics draft. WOMMA is the word of mouth marketing and advertising organisation in the USofA who have attempted to create a code of ethics that should apply to all forms of word of mouth, viral and buzz marketing.
ClickZ reports that WOMMA Extends Comment Period on Ethics until April 15, which was the least they could after many people complained that their comments never made it to WOMMA webpage.
The ClickZ article where WOMMA put forth the ethical guidelines:
"I don't think it's been done with the representation of the broader stakeholders in this arena," said Kirby. "It's a really top-down way of doing things in an industry that's predicated on its bottom-up approach."