Adland's adnews


WOMMA ethics draft not well received.

There's more to yesterdays story of NIMF attacks WOMMA for "buzzploiting" children and teens, for instance NIMF has started their very own blog at where they post their concerns with WOMMAs ethics draft. WOMMA is the word of mouth marketing and advertising organisation in the USofA who have attempted to create a code of ethics that should apply to all forms of word of mouth, viral and buzz marketing.

ClickZ reports that WOMMA Extends Comment Period on Ethics until April 15, which was the least they could after many people complained that their comments never made it to WOMMA webpage.

The ClickZ article where WOMMA put forth the ethical guidelines:
"I don't think it's been done with the representation of the broader stakeholders in this arena," said Kirby. "It's a really top-down way of doing things in an industry that's predicated on its bottom-up approach."


Welcome to Orange county and Ikea go their separate ways

After two years of clever creative work, Ikea and welcome to Orange county have decided to split up.

"Ikea is an exiting organization that many of us at WTOC have a great
relationship with after our many years together in different countries. However we are an idea based and project based agency, and Ikea are concentrating on areas outside our expertise at the moment. Instead of changing our agencies structure, we've agreed with Ikea Denmark that it is time to go our separate ways." explains John Schoolcraft at Welcome to Orange County.

WTOC is an independent pan-European agency with it's main office on
Majorca and their Nordic contact office in Copenhagen Denmark.


Don't be a tool for Big Tobacco

Slate on the new anti-tobacco ads, where Big Tobacco boardroom meetings are reenacted as if on a Sitcom.

"In fact, the ultimate adolescent nightmare is to appear in any way an out-of-it rookie who doesn't know the score. These "Fair Enough" ads isolate and prey on that insecurity, and they do a great job. With a dead-on, rerun sitcom parody (jumpy establishing shot; upbeat horn-section theme song ending on a slightly unresolved note; three-wall, two-camera set; canned laugh track), the ads first establish their own savvy, knowing coolness before inviting us to join them in ridiculing big tobacco's schemes. The spots are darkly comic, just the way teens like it. And rather than serving up yet more boring evidence that smoking is deadly (something that all teens, including the ones who smoke, already know) the ads move on to the far more satisfying step: kicking big tobacco in the groin."

Truth - Fair Enough - Trendsetting Hipsters (2005) 0:60 (USA)


NIMF attacks WOMMA for "buzzploiting" children and teens

Through an online ad campaign and pressreleases, The National Institute on Media and the Family (NIMF) have called on the Word of Mouth Marketing Association (WOMMA) to revise its Word of Mouth Marketing Code of Ethics to prohibit the exploitation of minors in word of mouth campaigns.


15 kilobytes of fame "Blogging by Moonlight"

Normally we don't make a fuss about being mentioned in a paper here on the front page, we just cut it out and proudly glue it to our scrap book of press clippings like a sentimental sap, and we've been doing that ever since


Ordinary advertising and how to avoid it like the plague

There is a new handbook on advertising out, written by copywriter Mark Silveira. Not quite finished with his ranting about bland and boring ads, he continues his mission to kill ordinary advertising on his website by the same name.
If you fancy, you can check out an excerpt of the book in our adbooks and adrants section, and if you like it it's already available at


Flicka reveals what is behind the retouching

We reported last year that the Flicka campaign teaches girls to question media. The campaign continues with a new banner campaign, and on Flickas website there is a photo of 14 year old Lynn retouched like most magazine covers are, where you can peel away the retouch and find what is underneath.
Just click on the orange star-splash on the right to see how she looked before the boob enlargement, waist reduction, color of her eyes thickness of her hair and pores on her nose were changed, one item at a time. Everyone knows that a little photoshopping is always done on the cover models but it's still quite interesting to see how much exactly.
"The banner campaign is a logical contination of what we were doing last year. We don't want to moralize about retouching images, but want to equip the young with tools to see through the "perfect" images out there." said Sara Damber project leader for the Flicka campaign to Resume. Ad agency behind the campaign is Forsman och Bodenfors Gothenburg, Sweden.


Get it off your chest in a blog - Billboard

Blogging By Moonlight - From Billboard - 07/03/2005

Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (, and Copenhagen, Denmark-based freelance art director ask Wappling operates Adland ( Like many bloggers, they keep their identities somewhat a mystery. "People don't know who I am and it's cool," says Wappling, 32. "But they think I'm a guy, and that gets annoying."

"You could talk to 30 people about one campaign and they could all have different opinions," says Goldman, 27. "In that respect (a blog) is a good sounding board, and having a little bit of anonymity isn't a bad thing."