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Amazon Introduces the Future of Entertainment

Take a look at the new Amazon Theater.

Come witness the future of entertainment media. Don't pay too much attention to the content of these short films, unless it is to notice the (sometimes painfully obvious) product placement.

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Advertising- all about numbers?

Aussie advertising agencies need self-promotion. Or so states this article. But there are a lot of points brought up that make me wonder if perhaps all advertising agencies might need to consider the same things.

Many agency executives say their industry is in crisis. And it is a crisis that has been created by new rivals such as management and marketing consultants, a constant squeeze on revenue and profits, and the dwindling importance of traditional advertising in most companies' marketing plans.

"The big difference between the business of advertising and the advertising business is that the former is dynamic, changing and has evolved in recent years, while the latter hasn't," said Paul Gardner, chairman of ad agency Grey Worldwide.

"What the ad industry needs to do is get back an identity and reassert itself in a changing dynamic without trying to hold on to what has been lost."

At the same time, direct mail, online and mobile-phone marketing, public relations and other marketing has continued to grow, reducing ad agencies' revenue.

And even on the creative level, it seems there's been a surgence of clients going to "hot shops" for projects rather than having their agency of record handle the project. What does it all mean? Are the agencies missing something besides profits?

Adland: 
 

Link lust - Lux dresses Sarah, fake reward posters try to sell movie.

"It's getting colder in Tel Aviv, apparently. Who knew?"
Sarah Jessica Parker poster advertisement for Lux gets more modest clothing after religious groups threatened boycott.

Gross promo #1 (Better late than never):
The poster of a girl bears a chilling message: REWARD for information leading to the arrest and conviction of the person responsible for the murder of Jessica Rogers.

But the posters are just an ad, for a movie. Parents of murdered children are not amused.

Gross promo #2:
The "Seed of Chucky" Sperm Bank...
Gross or Brilliant? Oh, I'm torn.... The condoms are funny though.

Adfreak (Adweeks Blog, not to be confused with *AdFreaks) tells the story of HSBC's email server censorship. Amusing. My nomination for prudest mailserver in the world however, goes to BBDO Detroit which has a problem with the phrase "the pen is mightier than the sword".

Adland: 
 

When Creatives Go Stupid

We keep hearing in the United States how much radical Islam hates our culture and how it's poisoning the world. To some extent, I could see where they were coming from. We've pushed the envelope pretty far sometimes. Some people think that's a good thing, of course. Freedom of expression and all that. But poison? I didn't think so.

But now comes JFK Reloaded and I'm beginning to smell the hemlock. My question is this. Are there such places as creative no-fly-zones? I think there should be. But obviously, not everyone agrees. Art should know no bounds, it's argued. The creative mind must be free to wander at will into every dark and dangerous cranny of the human experience.

Adland: 
 

Clear Channel sponsor "Our Leader" Dubya Bush.

ClearChannel, the worldwide media company that seems to own anything you can advertise on these days have put up posters reminiscent of old Saddam, Stalin & Kadafi propaganda paintings
in dowtown Orlando - spotted by Stephanie at democratic underground board.

BlueLemur reports that the smiling photograph of President Bush with the words “Our Leader” is raising eyebrows everywhere. The poster is signed political public service message brought to you by Clear Channel Outdoor

Adland: 
 

Is it advertising or is it graffiti?

Reuters reports: In the neat-nick city of Singapore a controversy over Nike ads is brewing. Apparently about 50 people compained that the bus stops suffered "acts of vandalism" or "graffiti". Little did they realize that the graffiti was posters put there on purpose.
The ads, featuring U.S. basketball star LeBron James, were posted over other ads- causing folks to think they were indeed graffiti.

Graffiti is a sensitive subject in the wealthy island known for obsessive civic orderliness. Its authorities famously caned American teenager Michael Fay in 1994 on charges of spray-paint vandalism in a case that shocked the West.
Adland: 
 

Rubberbandman back for Xmas - animated!

The Rubberband Man is back for the Holidays in a new 60 second commercial, this time he's a cute animated puppet though.

"The stop-action idea developed while reminiscing about those classic holiday specials from our childhood that have aired for decades now," said Don Pogany, DDB Chicago Group Creative Director. "The thought of the Rubberband Man as a puppet and a kids choir of carolers as backup singers made us smile, and led us to believe that this could be a magical opportunity to make OfficeMax synonymous with the spirit of the season."

The original "Rubberband Man" television commercial, probably the most popular ad here with a cult-like fanclub, was nominated for an Emmy award and led to appearances on NBC's The Today Show and in People magazine.
Office Max - Rubberband Man 60 sec

The Holiday Rubberband man commercials can be found on this Rubberband OfficeMax website, where you can send the Rubberband man some holiday cheers! The animated commercial will air nationally in the USA from November 21 through to next year.

Adland: 
 

Come get your copy copied here.

AdHacks has "stocky copy to go". Oh sorry, I meant stock copy to go.
All you writers who have been so envious of us art and designers in the past when we get to play with all those stock books, now you too can get to feel the thrill of limited choice!
Zing, gotcha, it's just a joke from Chicago Blue Ant, but they might have been a tad inspired by such lovely site as this one; HeadLine Creator Pro, a real program that creates headlines for you! No more pesky copywriters and their silly needs like salary, time off and dental plans. Just fire up Headline Creator Pro and get killer headlines instantly! It's so easy a 7-year old child can use it! Extra exclamation marks not included!

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