These are books that we've actually read, rated, interviewed the authors of or sometimes simply reviewed - if you fancy a peek we've included excerpts so you can 'taste' the writing before deciding if the book is something for you. Browse the book before you buy it. If you have a book you wish us to review, contact adland's hostmaster at hostmaster - at - adland.tv
In A History of Advertising That Changed the History of Advertising Bob Levenson will show you that the simple rules: "Tell the truth", "Make it interesting" and to top it off "show it in a different way" is all you really need to make a great ad.
You don't have to be Jewish to love Levy's. What idiot changed the Chivas Regal bottle again? Lemon. Think small.
This book is a treasure of images and advertising wisdom that still rings true. You should have it. It's pretty much a must have for anyone in advertising.
Dick Sittig took his girlfriend to Cannes in late June for the International Advertising Film Festival - a pleasant enough break from the Nissan Fantasy campaign, particularly since the Energizer Bunny campaign Sittig had devised was favored to win the Grand Prix over almost two thousand other entries. Sittig was ready to celebrate. He checked into a $700-a-night hotel room, ate his share of cracked lobster claws, and waited for the official good news.
Hey Whipple, one more time! The third edition of Luke Sullivan's guide to creating great advertising
A lot has changed since the first edition of the now staple creative diet book "Hey Whipple, Squeeze Tthis", not just that Dick Wilson who played Mr Whipple has gone to squeeze the big fluffy clouds in the sky at the grand age of 91. There's also the galloping development of the web and the myriad of new media areas. So how does the grand old classic "idea" apply to these new solutions? Don't worry, Luke knows.
“Luke Sullivan writes just about as relevant an advertising read as you can get. It’s a perfect lesson in advertising for newcomers – and a familiar and highly painful reminiscence for those of us entrenched in this noble and often crazy profession.”
–Lee Clow, Chairman, TBWA/Chiat, Chief Creative Officer Worldwide
“This is a business that is changing like crazy, but Sullivan’s advice is timeless.”
–Mike Hughes, President, Creative Director, The Martin Agency
“Luke’s reflections on the advertising industry make me wish I could do it all over again. Except for that ‘scab’ story in Chapter 10.”
–Bob Barrie, Barrie D’Rozario Murphy
Lets do an excerpt. My favorite way to check out a book is to slap it open and read a bit. If I fancy it, I buy it. The third edition of this book doesn't just have two new chapters but old chapters have been updated as well as the examples were getting a little dusty. Check out chapter eight inside for your test read.
"The history of advertising yo-yo’s between hard and soft sell. During hard times we get the hard sell, during affluent times the soft.Until we got video,cable, and the remote control, we could observe the yo-yoing in approximately fifteen-year cycles. Hard or soft, however, the one thing advertising has not been ironic.
George Parker, our favorite crusty curmudgeon behind adscam, has written another book. Writing Madscam (Kindle version) and The Ubiquitous Persuaders wasn't enough, George still has a lot on his mind. He needs to confess. What could he have to confess about that you haven't read in his blog already? Dearie me, lots. Below is a sample from chapter 2, where George reveals he worked on Mr Whipple! (Now I wan't to see George and Luke thumbwrestle over a wee dram.)
from: Carla Browne-1/5/00, 3:05 pm
to: All Departments
re: I'm leaving now . . . but before I go there are some things you should know...!!!!
Set in a London ad agency desperate to land a coveted big account, e follows the bureaucratic bungling, cutthroat maneuvers, and outrageous sexual antics of a group of Miller-Shanks employees as they scheme, lie, lust, and claw their way up (and down) the company ladder. Written by a former advertising copywriter, this hilarious, dead-on-target novel marks the debut of a hip and exciting new voice in contemporary fiction. With the click of a mouse, Matt Beaumont brings the novel of letters into the twenty-first century, turning his merciless, unerring eye on today's Machiavellian corporate culture-with uproarious results.
"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes. To some people being nice, to be liked is important. There is equal merit in that too. But you must not confuse being good with being liked. There may be not one person in this room that truly wants to be great. Most of you have come here for a solution. The way to become good. I have to tell you that I have no such solution. I can't teach you anything. I can tell you, but you won't hear me. The only way to learn is through your own experiences and mistakes. There is no instant solution. But I can offer some guidelines that have helped me."
WE ARE IN THE MIDST OF AN EPIDEMIC OF CYNICISM.
Like the novel "E" by Matt Beaumont this fictional book is set in the advertising business, but "Truth in advertising" also deals with some serious issues.
Finbar Dolan is lost and lonely, had feet so cold he called off a wedding, and now has to call off his vacation to write and edit a super bowl spot about diapers in record time. Then things get worse. His once abusive father falls ill, his siblings do not intend to visit, and just what in the hell is Finbar really doing with his life? Shilling diapers!
This is not the trailer for the book.
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