Image of Advertising Design and Typography

When I first spotted this book, I thought I had died and gone to heaven. I'm a total sucker for those heavy hard cover tomes of design that you can read cover to cover and then flip through over and over and over again. This is exactly that kind of book, it's jam packed with over 1,500 advertising examples that reinforce the message Alex is trying to get across.

Image of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

A lot has changed since the first edition of the now staple creative diet book "Hey Whipple, Squeeze This", not just that Dick Wilson who played Mr Whipple has gone to squeeze the big fluffy clouds in the sky at the grand age of 91. There's also the galloping development of the web and the myriad of new media areas. So how does the grand old classic "idea" apply to these new solutions? Don't worry, Luke knows.

“Luke Sullivan writes just about as relevant an advertising read as you can get. It’s a perfect lesson in advertising for newcomers – and a familiar and highly painful reminiscence for those of us entrenched in this noble and often crazy profession.”
–Lee Clow, Chairman, TBWA/Chiat, Chief Creative Officer Worldwide
“This is a business that is changing like crazy, but Sullivan’s advice is timeless.”
–Mike Hughes, President, Creative Director, The Martin Agency
“Luke’s reflections on the advertising industry make me wish I could do it all over again. Except for that ‘scab’ story in Chapter 10.”
–Bob Barrie, Barrie D’Rozario Murphy

Lets do an excerpt. My favorite way to check out a book is to slap it open and read a bit. If I fancy it, I buy it. The third edition of this book doesn't just have two new chapters but old chapters have been updated as well as the examples were getting a little dusty. Check out chapter eight inside for your test read.

Image of God Explained in a Taxi Ride

The man who always said "God is in the details" has lost religion and thus put out a book on the subject. A book short enough to read in one single cab ride sitting. A book which has it's own myspace profile. A book full of those little brilliant napkin scribbles that'll never happen.

Image of Whatever You Think, Think the Opposite

Here's another pep talk for you special snowflakes who need someone to remind you to keep your opinions and your backbone, despite what the adgame might be doing to you. Paul Arden delivers his usual distilled smarts in his second book, despite the fact that he claims he can't write. He makes up for this by writing a lot of short sentences and hitting the return key way too often. His books are to young misunderstood adgrunts what the little black poetry book is to Emo kids. If you know a sulking creative at your office, this might be the right gift for them.

I used to commision a lot of photography.
Consequently, people weere keen to show me their work.
99 percent of portfolios I saw were of a very high standard.
But 98 percent of them contained pictures I had seen before.
Obviously not the same subject or composition, but I had the general impression that I was not seeing anything new.
Image of Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century

As a cutting edge communicator, you need to know what is happening. You need to understand the changes. You need to see how they will impact on your own creative thinking process, because they will.

Strategies and briefs

The joke goes something like this: a copywriter and an account director were visiting a client in Paris. The copywriter asked the account director how to get to the client's office, and the account director handed him a map of Europe.

Too often, conventional agency methodologies produce strategies and briefs which are meaningless. Strategy is probably the most abused word in advertising.

A strategy is not a request to produce a campaign. It should be the blueprint for the campaign, the path through the mine field.

Image of Get Smashed!: The Staggering Story of the Men Who Made the Adverts that Changed Our Lives

For those who are already pining for next season of Mad Men, why don't you dive head first into the golden years of UK advertising, the 60's, 70's and 80's. Back when men were alcoholics, women never climbed above the title of secretary, and all paychecks for creatives were insanely huge.

Image of Little 1

I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be. Did you know that Ann Rand wrote children's books, four of which were illustrated by her husband Paul? Start your little artist off right with some well designed classics I say.

In Little 1 we learn basic addition by following the number one around, in rhyming rhythmic verse no less. Don't worry, it might be lonely being the Little 1 but it has a happy ending - and great artwork.

Little 1 looked like a stick

Image of Made to Stick: Why Some Ideas Survive and Others Die

When I received the review copy of the book "Made to stick" by Chip and Dan Heath and started making dog-ears all over it I knew I had to share it with you all - at the same time I was kind of hogging it hoping to keep it my little secret ;) It's quite inspired by Malcolm Gladwell's The "Tipping Point", but an inspiring idea book in its own right where the brothers argue that the elusive thing that makes an idea stick can be boiled down to six critical elements:

* Simple -- find the core of any idea
* Unexpected -- grab people's attention by surprising them
* Concrete -- make sure an idea can be grasped and remembered later
* Credible -- give an idea believability
* Emotional -- help people see the importance of an idea

Image of Ordinary Advertising

by Mark Silveira
Chapter One
How Bad Is Most Advertising?

It depends who you ask. If you randomly stopped 10 people at the airport, you’d probably hear that most advertising is so- so, neither here nor there or something equally tepid. Were you to ask the leaders of any of the world’s largest advertising agencies or their clients, you’d probably be told that a significant amount of it—theirs especially—is good or at least effective at meeting its objectives. But ask one of advertising’s true believers, those people who’ve either been a part of making some enormously successful advertising or who’ve benefited from it, and you’d likely hear quite a different story.