Ad Books


Paul Arden on God

The man who always said "God is in the details" has lost religion and thus put out a book on the subject. A book short enough to read in one single cab ride sitting. A book which has it's own myspace profile. A book full of those little brilliant napkin scribbles that'll never happen.

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Paul Arden quips again.

Here's another pep talk for you special snowflakes who need someone to remind you to keep your opinions and your backbone, despite what the adgame might be doing to you. Paul Arden delivers his usual distilled smarts in his second book, despite the fact that he claims he can't write. He makes up for this by writing a lot of short sentences and hitting the return key way too often. His books are to young misunderstood adgrunts what the little black poetry book is to Emo kids. If you know a sulking creative at your office, this might be the right gift for them.

I used to commision a lot of photography.
Consequently, people weere keen to show me their work.
99 percent of portfolios I saw were of a very high standard.
But 98 percent of them contained pictures I had seen before.
Obviously not the same subject or composition, but I had the general impression that I was not seeing anything new.
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Cutting edge advertising - excerpt.

As a cutting edge communicator, you need to know what is happening. You need to understand the changes. You need to see how they will impact on your own creative thinking process, because they will.

Strategies and briefs

The joke goes something like this: a copywriter and an account director were visiting a client in Paris. The copywriter asked the account director how to get to the client's office, and the account director handed him a map of Europe.

Too often, conventional agency methodologies produce strategies and briefs which are meaningless. Strategy is probably the most abused word in advertising.

A strategy is not a request to produce a campaign. It should be the blueprint for the campaign, the path through the mine field.

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When Mad Men ruled the world, or at least got smashed.

For those who are already pining for next season of Mad Men, why don't you dive head first into the golden years of UK advertising, the 60's, 70's and 80's. Back when men were alcoholics, women never climbed above the title of secretary, and all paychecks for creatives were insanely huge.

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Little 1 by Ann and Paul Rand

I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be. Did you know that Ann Rand wrote children's books, four of which were illustrated by her husband Paul? Start your little artist off right with some well designed classics I say.

In Little 1 we learn basic addition by following the number one around, in rhyming rhythmic verse no less. Don't worry, it might be lonely being the Little 1 but it has a happy ending - and great artwork.

Little 1 looked like a stick

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"Made to Stick: Why Some Ideas Survive and Others Die" by Chip and Dan Heath

When I received the review copy of the book "Made to stick" by Chip and Dan Heath and started making dog-ears all over it I knew I had to share it with you all - at the same time I was kind of hogging it hoping to keep it my little secret ;) It's quite inspired by Malcolm Gladwell's The "Tipping Point", but an inspiring idea book in its own right where the brothers argue that the elusive thing that makes an idea stick can be boiled down to six critical elements:

* Simple -- find the core of any idea
* Unexpected -- grab people's attention by surprising them
* Concrete -- make sure an idea can be grasped and remembered later
* Credible -- give an idea believability
* Emotional -- help people see the importance of an idea

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Ordinary Advertising. And How To Avoid it like the plague

by Mark Silveira
Chapter One
How Bad Is Most Advertising?

It depends who you ask. If you randomly stopped 10 people at the airport, you’d probably hear that most advertising is so- so, neither here nor there or something equally tepid. Were you to ask the leaders of any of the world’s largest advertising agencies or their clients, you’d probably be told that a significant amount of it—theirs especially—is good or at least effective at meeting its objectives. But ask one of advertising’s true believers, those people who’ve either been a part of making some enormously successful advertising or who’ve benefited from it, and you’d likely hear quite a different story.

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Under the radar


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What's a Saatchi?

Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't! Learn the tricks of the trade from Hoffman York, one agency that fought for their independence from Saatchi and Saatchi and won.

Tom Jordan, Hoffman York's creative director and author of recently published 'What's a Saatchi and How Come We Have Two of Them?' dropped by adland to share some pearls of wisdom with you adgrunts.

Click continue to read about Hoffman York and Tom Jordan, the Master of Marketing in the Mid-West!

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