Ad Books


What's a Saatchi?

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Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't! Learn the tricks of the trade from Hoffman York, one agency that fought for their independence from Saatchi and Saatchi and won.

Tom Jordan, Hoffman York's creative director and author of recently published 'What's a Saatchi and How Come We Have Two of Them?' dropped by adland to share some pearls of wisdom with you adgrunts.

Click continue to read about Hoffman York and Tom Jordan, the Master of Marketing in the Mid-West!

Ad Books: 

Creative Company: how St Luke's became the ad agency to end all ad agencies.

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Chapter 18 : Culture
from "Creative Company" By Andy Law "how St Luke's became the ad agency to end all ad agencies."

Do you work somewhere that has a strong company culture?

Ad Books: 

"Hey, Whipple, Squeeze This: A Guide to Creating Great Ads."

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The Hack
by Luke Sullivan.

Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch

Yes, clients can misbehave. Thank God, most of them don't. And to account for all that awful work you see on TV every night, those bad clients must have a few friends in the business. They do. Like everything else in life, America's list of agencies makes up a big bell curve. There are a few truly great agencies, then a whole bunch of agencies that are just okay, and then a few bad ones.

Ad Books: 

The Other Side of Advertising by Wallace J. Gordon

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tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.

A memoir is made of memories, and in these memories I've changed only a very, very few actual names, dates, and places. And those only for reasons best considered as prudent.

All the other memories are exactly as they were. Or at least as they seemed to me. If some of them seem unpleasant or less then flattering...? Well, that's the way I remember them.

Nevertheless, it was a great ride, gang. Forty years in the advertising business. Writing ads and commercials for everything from Coca-Cola to the local supermarket.

This is the story of the last year. The one that almost killed me.


Ad Books: 

George Lois, What's the big Idea?

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'You'd be paranoic too if people were out to get you!' by George Lois. From the book; What's the big idea?

Ad Books: 

Mad Ave Must Have

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If you're an ad geek like me (and you wouldn't be on this web site if you weren't) you might be afflicted with an ad book fetish. Well, get ready to squeeze a new tome on the bookshelf

MAD AVE: Award Winning Advertising of the 20th Century.

Ad Books: