Chapter 18 : Culture
These are books that we've actually read, rated, interviewed the authors of or sometimes simply reviewed - if you fancy a peek we've included excerpts so you can 'taste' the writing before deciding if the book is something for you. Browse the book before you buy it. If you have a book you wish us to review, contact adland's hostmaster at hostmaster - at - adland.tv
by Luke Sullivan.
Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch
Yes, clients can misbehave. Thank God, most of them don't. And to account for all that awful work you see on TV every night, those bad clients must have a few friends in the business. They do. Like everything else in life, America's list of agencies makes up a big bell curve. There are a few truly great agencies, then a whole bunch of agencies that are just okay, and then a few bad ones.
tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.
A memoir is made of memories, and in these memories I've changed only a very, very few actual names, dates, and places. And those only for reasons best considered as prudent.
All the other memories are exactly as they were. Or at least as they seemed to me. If some of them seem unpleasant or less then flattering...? Well, that's the way I remember them.
Nevertheless, it was a great ride, gang. Forty years in the advertising business. Writing ads and commercials for everything from Coca-Cola to the local supermarket.
This is the story of the last year. The one that almost killed me.
MONDAY, SEPTEMBER 5, 1988
The big idea will always be what great advertising is all about
If you're an ad geek like me (and you wouldn't be on this web site if you weren't) you might be afflicted with an ad book fetish. Well, get ready to squeeze a new tome on the bookshelf
MAD AVE: Award Winning Advertising of the 20th Century.
It's only advertising. Nobody gets killed. The old saying about boxing champions "They never come back" does not apply to advertising. At the beginning of the seventies, Tim Mellors was the beloved wunderkind of British advertising. Then Mellors went into directing and failed. After an attempt to set up his own consultancy, which went bankrupt, Mellors ended up in the world of alcohol and drugs. Seven years back, Charles Saatchi and Jeremy Sinclair got the prodigal son back into their office.
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?' -- David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963
Paul Arden is one of the best advertising people in the entire world. As Saatchi & Saatchi's Creative Director he turned the agency in London's Charlotte Street into the Doyle Dane Bernbach of our times. Hermann Vaske spoke to Paul Arden in London.
P. Arden: Good, I'm glad you're prepared.
L.A: I prepared myself in the steam room.
P. Arden: Aha.
L.A: Did you always know what you wanted to do?
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