Paul Arden is one of the best advertising people in the entire world. As Saatchi & Saatchi's Creative Director he turned the agency in London's Charlotte Street into the Doyle Dane Bernbach of our times. Hermann Vaske spoke to Paul Arden in London.
P. Arden: Good, I'm glad you're prepared.
L.A: I prepared myself in the steam room.
P. Arden: Aha.
L.A: Did you always know what you wanted to do?