Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch
Yes, clients can misbehave. Thank God, most of them don't. And to account for all that awful work you see on TV every night, those bad clients must have a few friends in the business. They do. Like everything else in life, America's list of agencies makes up a big bell curve. There are a few truly great agencies, then a whole bunch of agencies that are just okay, and then a few bad ones.
It's only advertising. Nobody gets killed. The old saying about boxing champions "They never come back" does not apply to advertising. At the beginning of the seventies, Tim Mellors was the beloved wunderkind of British advertising. Then Mellors went into directing and failed. After an attempt to set up his own consultancy, which went bankrupt, Mellors ended up in the world of alcohol and drugs. Seven years back, Charles Saatchi and Jeremy Sinclair got the prodigal son back into their office.
Paul Arden is one of the best advertising people in the entire world. As Saatchi & Saatchi's Creative Director he turned the agency in London's Charlotte Street into the Doyle Dane Bernbach of our times. Hermann Vaske spoke to Paul Arden in London.