As an advertising student or a person who works in advertising, you need to know how the other half lives. No Logo is what they think of advertising, and when I put this up on Adland I thought it was valuable for adgrunts to be aware of this.
I can't think of a single person who hasn't heard of or read, and most importantly made up their minds about this book now, so this post is only here for historical reasons. I want to make it clear that I don't agree with the thesis' conclusions. Some of the ideas are hopelessly out of date, but she is correct in brands seeping into everyday life with ad creep, and this is what advertising does every day (especially on the internet).
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?' -- David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963