Ad Books

 
 

Cutting Edge Advertising - real sharp!

As a cutting edge communicator, you need to know what is happening. You need to understand the changes. You need to see how they will impact on your own creative thinking process, because they will.

Strategies and briefs

The joke goes something like this: a copywriter and an account director were visiting a client in Paris. The copywriter asked the account director how to get to the client's office, and the account director handed him a map of Europe.

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Benetton, The family the business and the brand

The Emperor's New Clothes Going further, Ponzano, the Veneto, 1992

For the new spring and summer campaign, Toscani had selected seven images conforming to a single theme: 'reality'.

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Inventing Desire

Dick Sittig took his girlfriend to Cannes in late June for the International Advertising Film Festival - a pleasant enough break from the Nissan Fantasy campaign, particularly since the Energizer Bunny campaign Sittig had devised was favored to win the Grand Prix over almost two thousand other entries. Sittig was ready to celebrate. He checked into a $700-a-night hotel room, ate his share of cracked lobster claws, and waited for the official good news.

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A book written in email form? There's a novel idea.

from: Carla Browne-1/5/00, 3:05 pm
to: All Departments
re: I'm leaving now . . . but before I go there are some things you should know...!!!!

Set in a London ad agency desperate to land a coveted big account, e follows the bureaucratic bungling, cutthroat maneuvers, and outrageous sexual antics of a group of Miller-Shanks employees as they scheme, lie, lust, and claw their way up (and down) the company ladder. Written by a former advertising copywriter, this hilarious, dead-on-target novel marks the debut of a hip and exciting new voice in contemporary fiction. With the click of a mouse, Matt Beaumont brings the novel of letters into the twenty-first century, turning his merciless, unerring eye on today's Machiavellian corporate culture-with uproarious results.

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Adcult USA and Ogilvy On Advertising

From "Adcult USA" and "Oglivy On Advertising"
about Subliminal Advertising.
"ADCULT USA"

By James B. Twitchell
Where's The Beef?
The subliminal explanation of Advertising

"If you ask the ordinary man on the street (a character created by advertising in the 1940's, incidentally, along with brand X ) to tell you how advertising works, you will probably hear the actual word, or at least the concept of, subliminal. Most people believe that advertising sneaks some foreign matter under the surface, slides some message under the margin of consciousness, that stimulates us to feel some anxiety that we can relieve only by consuming a product we would ordinarily not buy. This is utter nonsense but utterly powerful nonsense

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Burma Shave

Way back in 1925 young Allan Odell pitched this great advertising idea to his dad, Clifford. He suggested to use small, wooden roadside signs to sell their product, Burma-Shave, a brushless shaving cream. Dad wasn't wild about the idea but eventually gave Allan $200 to give it a try.

Didn't take long for sales to soar. Soon Allan and his brother Leonard were putting up signs all over the dang place. At first the signs were pure sales pitch but as the years passed they found their sense of humor extending to safety tips and pure fun. And some good old-fashioned down home wisdom.

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Bluff Your way in Advertising!

In this small book, you can learn the lingo, who’s who in the mess of mystery advertising agency titles, and how to panic appropriately during deadlines. Like all Bluff books it’s very funny, and sometimes so true it’s scary.

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Adcult USA

"The history of advertising yo-yo’s between hard and soft sell. During hard times we get the hard sell, during affluent times the soft.Until we got video,cable, and the remote control, we could observe the yo-yoing in approximately fifteen-year cycles. Hard or soft, however, the one thing advertising has not been ironic.

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Paul Arden's Lecture at the D&AD

"Everybody probably does want to be good but not everybody are prepared to make the sacrifices it takes. To some people being nice, to be liked is important. There is equal merit in that too. But you must not confuse being good with being liked. There may be not one person in this room that truly wants to be great. Most of you have come here for a solution. The way to become good. I have to tell you that I have no such solution. I can't teach you anything. I can tell you, but you won't hear me. The only way to learn is through your own experiences and mistakes. There is no instant solution. But I can offer some guidelines that have helped me."

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