Ad Books

 
 

Herman Vaske interviews Paul Arden

Image of Standing on the Shoulder of Giants: Hermann Vaske's Conversations with the Masters of Advertising

Paul Arden is one of the best advertising people in the entire world. As Saatchi & Saatchi's Creative Director he turned the agency in London's Charlotte Street into the Doyle Dane Bernbach of our times. Hermann Vaske spoke to Paul Arden in London.

P. Arden: Good, I'm glad you're prepared.

L.A: I prepared myself in the steam room.

P. Arden: Aha.

L.A: Did you always know what you wanted to do?

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Cutting Edge Advertising - real sharp!

Image of Cutting Edge Advertising, 2nd Edition

As a cutting edge communicator, you need to know what is happening. You need to understand the changes. You need to see how they will impact on your own creative thinking process, because they will.

Strategies and briefs

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Benetton, The family the business and the brand

Image of Benetton: the Family, the Business and the Brand

The Emperor's New Clothes Going further, Ponzano, the Veneto, 1992

For the new spring and summer campaign, Toscani had selected seven images conforming to a single theme: 'reality'.

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Inventing Desire

Image of Inventing Desire: Inside Chiat/Day : The Hottest Shop, the Coolest Players, the Big Business of Advertising

Dick Sittig took his girlfriend to Cannes in late June for the International Advertising Film Festival - a pleasant enough break from the Nissan Fantasy campaign, particularly since the Energizer Bunny campaign Sittig had devised was favored to win the Grand Prix over almost two thousand other entries. Sittig was ready to celebrate. He checked into a $700-a-night hotel room, ate his share of cracked lobster claws, and waited for the official good news.

Ad Books: 
 

Naomi Klein takes on brands and the "American dream" in No Logo

Image of No Logo: Taking Aim at the Brand Bullies

As an advertising student or a person who works in advertising, you need to know how the other half lives. No Logo is what they think of advertising, and when I put this up on Adland I thought it was valuable for adgrunts to be aware of this.

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A book written in email form? There's a novel idea.

Image of E: A Novel

from: Carla Browne-1/5/00, 3:05 pm
to: All Departments
re: I'm leaving now . . . but before I go there are some things you should know...!!!!

Set in a London ad agency desperate to land a coveted big account, e follows the bureaucratic bungling, cutthroat maneuvers, and outrageous sexual antics of a group of Miller-Shanks employees as they scheme, lie, lust, and claw their way up (and down) the company ladder. Written by a former advertising copywriter, this hilarious, dead-on-target novel marks the debut of a hip and exciting new voice in contemporary fiction. With the click of a mouse, Matt Beaumont brings the novel of letters into the twenty-first century, turning his merciless, unerring eye on today's Machiavellian corporate culture-with uproarious results.

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Adcult USA and Ogilvy On Advertising

Image of Ogilvy on Advertising

From "Adcult USA" and "Oglivy On Advertising"
about Subliminal Advertising.
"ADCULT USA"

By James B. Twitchell
Where's The Beef?
The subliminal explanation of Advertising

"If you ask the ordinary man on the street (a character created by advertising in the 1940's, incidentally, along with brand X ) to tell you how advertising works, you will probably hear the actual word, or at least the concept of, subliminal. Most people believe that advertising sneaks some foreign matter under the surface, slides some message under the margin of consciousness, that stimulates us to feel some anxiety that we can relieve only by consuming a product we would ordinarily not buy. This is utter nonsense but utterly powerful nonsense

Ad Books: 
 

Burma Shave

Image of Burma-Shave: The Rhymes, the Signs, the Times

Way back in 1925 young Allan Odell pitched this great advertising idea to his dad, Clifford. He suggested to use small, wooden roadside signs to sell their product, Burma-Shave, a brushless shaving cream. Dad wasn't wild about the idea but eventually gave Allan $200 to give it a try.

Didn't take long for sales to soar. Soon Allan and his brother Leonard were putting up signs all over the dang place. At first the signs were pure sales pitch but as the years passed they found their sense of humor extending to safety tips and pure fun. And some good old-fashioned down home wisdom.

Ad Books: 
 

Strategy in Advertising. by Leo Bogart

Image of Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)

Matching Media and Messages to Markets and Motivations

What one little ad can do

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Bluff Your way in Advertising!

Image of Bluff Your Way in Advertising (The Bluffer's Guides)

In this small book, you can learn the lingo, who’s who in the mess of mystery advertising agency titles, and how to panic appropriately during deadlines. Like all Bluff books it’s very funny, and sometimes so true it’s scary.

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