Resumé reports that ad agency Badlord have filed a 1.5 millions SEK suit against Lindex for nicking their idea. Badlord went straight to Lindex and marketing director Johan Hallin with their idea, Mr Hallin suggested that agency Badlord bring the idea to Lindex' ad agency WeAreGroup. Later Badlord were told that the idea "wasn't enough fashion".
Now that this campaign above is in magazines, Badlord feel ripped off. Both Enzo Bussoli CEO of WeAreGroup and Johan Hallin of Lindex signed the standard Swedish advertisers contract, stating they won't use the presented idea or "similar ideas" in their advertising unless they hire Badlord.