The ASA have banned the ad for the Anti-Terrorist Hotline on the ground it is seriously offensive and makes an undue appeal to fear - thems my cliff notes kids, you can read the full verdict under the link. Radio adverts that make "He likes to keep himself to himself" seem like insta-terrorists are indeed very creepy, and this particular example crossed a line - probably because most UK men who like to keep to themselves recognized their own behavior. I'm a bit miffed there's no hotline for me to call regarding the man at the end of the street here, who has parties at all hours, pays by credit card because he never has any money and in is in perpetual debt, never draws the blind because he hopes to flaunt his wiggly bits to teenage girls who pass by on the local bus route.

A woman in Norrköping has reported the Jarlsberg tv-show bumper idents to the Consumer Ombudsman for their "unpleasant" tagline: "the taste is in the holes."

First of all, it's misleading, the taste can't be in the holes. And the more I thought about it, the more I realized how unpleasant it was.

She elaborates: "I felt provoked. It felt like it was alluding to something sexual. Then I got angry. One wonders what sort of society we live in with this kind of attitude toward women."

She's not the only one with her mind firmly in the gutter. There's even facebook groups dedicated to snickering at how "dirty" the tagline is. There's blogposts musing on how the tagline might have been created by an intern, others go straight to the point that holes "probably taste like fish", and newspaper journalists are wondering if those who like tasteful cheese might be able to buy a bag full of holes. (Great idea, marketing - get on that stat!) It's currently the most discussed piece of news at aftonbladets bloggportal.

At Aftonbladet the Jarlsberg cheese Managing Director Magnus Ekstrand defends the ads, and find it being pigeon holed as a sexist ad rather odd. "Our cheese has more unique holes than any other cheese. Somewhere there, she chooses to form associations to something which we don't associate to."