When I saw this spot for Ariston Washing Machines, I was sure I'd seen something before. It features clothes that have been made to look like aquatic life, swimming blissfully in an aquatic wonderland.
Everyone knows that kittens and kids, puppies and babies are the surefire way to peoples hearts in advertising. But in this transparent trend as of late, did you know that kittens and kids stick nicely to glass doors?
Neo nailed it in this comment "like the subservient "___", this is way past it's prime". Here's another "spot the X" similar to the Stella Artois' print campaign with the hidden films and Virgin's spot the band name game, and most recently the Absolut puzzle where you hunt for the vodka bottles.
Here's a fun Badlander I reckon - since everyone and their aunt are so in awe of the recent shower curtain poster for Mömax, I'd just like to point out that the whole playing with curtains thing has been done before. Of course. ;)
Regular adgrunt TDD spies on these two commercials, wondering if they might qualify as a Badlandian pair. Well, they certainly are a mouthful.... what do you think? Regurgitation (ew) or coincidence?
Wow, footie fever has reached new heights and clearly broiled the brains of the Broadcast Advertising Clearance Centre watchdog who just banned an ad for "attacking football."
The banned advert from World Vision was encouraging viewers to sponsor a child in the Third World, it showed a young African boy playing football with a ball made out of maize, bags and string. The VO then said: "England's team are sponsored for £49million. Masidi is sponsored for 60p a day."
Seems the iconic ipod art direction strikes again - the art director who came up with it is hopefully laughing herself silly all the way to the bank - this time the silouettes are used to warn against drugs. Scaryideas has images of the junkie iPod ads, which read "not all drugs are as harmless as music".
Scary ideas explains the posters "Guerilla campaign for the Berlin Suchthilfe, the Berlin drug awareness organisation." I'd hardly call that guerilla, and unforunatly there's no posting date. The url that seems to be on the posters, www.berlinersuchthilfe.de doesn't exist in the denic.de database. Who knows when this ran.
"Everything red becomes blue" shouts a new campaign for Vodafone in Sweden, which no longer will be called Vodafone, instead it will be called Telenor. The old droplet/quote logo in red is exchanged for some random fan/swirl in blue. Sonofon in Denmark joins in and use that blue logo - however they won't change their name.
What is it about cellphone providers that make them want to change their names and logo's all the time? Before it was Vodafone, it used to be Europolitan. And before that, who knows... More inside for some oddly syncronized color mind games in a badland triple.
Curbed have admired some Ikea couch-clad bus stops, the idea sprung from Deutsch/N.Y. and iDeutsch. However, it is far from the first time Ikea went out and funished a city in general and bus stops in particular to make a point.
Revolutionizing new ideas - not!
The Demonstration I told you about the other day, done by advertising students from Berghs for Svea Kebab (which is located across the street from the school) isn't quite as an original idea as one might think. The funny lies in that their opposing school, Forsbergs school of advertising, also arranged a demonstration. This made me laugh. As badland readers know, there is nothing new under the sun.
A total of 17 complaints, lead the Advertising Standards Complaints Board to review a Toyota Rav 4 ad by Saatchi & Saatchi. It was found to have "breached three principles in its code of ethics: that advertisements should be prepared with a due sense of social responsibility, should not contain anything likely to cause serious or widespread offence, and should not contain dangerous practices which encourage a disregard for safety." They also claim that 17 complaints constitutes evidence of widespread concern.