Well, the "I've seen that before"-bell has rung loud and clear,there's another recent poster series for a copy-shop that sold it's service by simply copying stuff that happened to be in the vicinity of the poster. Like park benches.
I'm unsure where to place this one, Arkitektkopia has released a very creative campaign - the media itself is quite fun - on the streets of Stockholm right now. The idea is simple, since Arkitektkopia provides great copies, the ads are simply copies of things found on and off the streets in the hood around Stureplan (which is Stockholm's Madison Avenue).
For example, rain drains. Which one is live and which one is memorex? (read more). Hat tip to Swedish adforum Bold for the Arkitektkopia campaign.
Photo District News Online tells the story of twin magazine cover shots and headlines which ends sadly in one photographer getting canned. The two covers shows a stack of three candy pieces against a white background - a photographic solution so tried and true that Clinique made entire campaigns out of the "style". What is odder, in my humble opinion, is the similarities of headlines - the Style Weekly headline was "Sweet return," while the Times-Dispatch headline was "A Sweet Return." Brainsync!
Last year the London Metropolitan Police ran a poster campaign against drugs showing the effects of crack on a womans face - BBC news has larger versions of the mugshots.
While some argued that the images were a privacy violation, the woman wasn't in the UK, the images were a series of her booking photographs in the United States over the course of ten years, and as such are public record.
This is the British ad campaign is depicted top.
Now, in France there's a new magazine called Choc magazine, a 'presse a sensation' meaning it's cheap tabloid journalism worse than the Sun has to offer. They launched with the same images as their ad camapign - causing governmental agencies and charities to denounce the mag from day one. It's one thing to use the images to demonstrate the long term effects of drug abuse and street life in hopes of scaring some viewers straight, it's quite another to use it sell tabloids.
(inside is a screenshot of Choc's homepage)
In 2004, BETC Euro RSCG, Paris and director Phillippe Andre headed to Australia and shot a rather spiffy spot for Peugeot featuring a city full of toy cars which were, of course, no competition for the Peugeot 407. They even received a couple of Clios for their efforts. And after the production, the fully functional "toy" cars were transported to Europe for display in the Peugeot showroom in Paris.
A year later, take a look at what Mobil 1 cranked out. (links for Superadgrunts only)
Wayyy back in 2004, Malibu Rum came out with a television campaign based around a nicely twisted concept of Caribbean island life meshed with urbanite quirks. Groovy. Later, in 2005, Captain Morgan came out with its own television campaign for their Parrot Bay brand extension of rums, using a concept that just might have a few of you experiencing déjà vu. Well, it's time for them to take the badland litmus test.
A friendly adgrunt in our hood tipped us to this pair - "Pick up todays Politiken paper" he said.. "doesn't that ad for the film fest look a little like those Stella ads?".....
Lets have a look shall we?
Something about great cameras seems to inspire photographers to make films. Films shot with their still cameras. Yep.
Right now there's a short film by Patryk Rebisz called "between you and me" shot entirely with his Canon EOS 20D available on his website.
Patryk probably hasn't seen the award winning commercial Nikon F5 Granny on Pier back in 1997, which was also shot with the Nikon still camera alone in order to show off how fast that shutter speed is - but you can. Funny how the idea god works isn't it? In one film it's the selling point of the camera, in the other it's just a technique to tell a story with.
Starting in the spring of 2004 Peterson Milla Hooks, an ad agency in Minneapolis, created a "Wants Needs" campaign that used split images. In Novemeber of 2004, AMV BBDO in London created a campaign for the Yellow Pages using the same technique for ads on the Underground.
The battle between Microsoft and Apple rages on. These past few weeks more than one eyebrow was raised when Microsoft published a rather strange ad pointing out that people were entering peoples houses through teeny tiny wires.