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Harnessing CATS to save the TIGER, times three.

A while back, Swedish Creative (Art) Director Kenneth Pilo of Pilo Bold Me showed off his case study of the long-running catfood campaign to save the tigers he helped create in Sweden. The brand Lantmännen Doggy & Tetra Pak donated a chunk of the income from you buying their cat food to help save the tigers via the WWF. But better still, cats could become a tigers sponsor, adopting a tiger and promising to donate to them every month.

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Stop churning out the Selfie hashtag idea: it's not original and was never any good.

Listen up, brands and social media people, there's one idea so over-used in advertising today that it has its own tumblr Badland site. You see, Your Selfie Idea is Not Original, and that selfie idea is trotted out at least once a day in the ad-world, and no matter what brand signs off on it, the campaign is rubbish. Well, apart from that Samsung underwater selfie stunt, because that was a pretty cool product benefit demonstration.

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AirBnB rebrand is bollocks. AirBnB revamps their logo for (ahem) a sexier image.

AirBnB launched a new design today, complete with a new logo. The "Bélo" logo, which it's called internally, is an upper-case A, but people are already snickering about it looking like labia or a scrotum. To make matters worse (funnier?) AirBnB invite you to draw your own symbol with the design toolkit. Let the lewd illustration competition begin. The tagline? "Belong Anywhere." Twitter is tittering about the logo and cracking jokes all day long, Buzzfeed got to make yet another list, and everyone is sending twitpics of the logo around.

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adidas "House Match" vs. Nike's "Home Game"

adidas just dropped a new World Cup spot featuring Zidane and Beckham going on a not-so-friendly match inside their house against Lucas Moura and Gareth Bale.
Well, it's a new spot for adidas, anyway. Let's go back to 2004 when Nike Football had a similar approach only this time it was Thierry Henry tearing up his house in some quasi fantastic world in which members of the opposing team knock on his door ready to play.

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Toyota Camry Thrillride vs #NissanROYL

Looks like it's time to Badland the car bait&switch. First Toyota showed us the ThrillRide last year, where a track was built outside Magic Mountain, and excited roller coaster fans got to try being passengers in a "boring" car doing all sorts of un-boring tricks. The stunt drivers went fast, up, down, in reverse and the passengers all were surprised that Camry could be so exciting. Like, wow.

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"The toughest job in the world" - the job interviews, twice in Badland

So it's time to Badland "the worst job in the world", the idea where one wastes job seekers time just to talk to them about an unpaid position as "director of operations" where you have to be on call twenty four hours a day, where there's no sick leave, no vacation etc. Now, Our friend Joelapompe already Badlanded it so lets just recap.

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Hyundai and Innocean Do Another Dumb Way To Die

Last year in the final scramble to produce an award-winning entry for Cannes, Innocean Europe released the controversial suicide-by-exhaust-fumes film ”Pipe Job” för the Hyundai ix35. You know, the suicide-by-car idea that is officially older than dirt, or least already done back in 1997.

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Testicular Cancer waxing ad a bit like FatBoy Slim "Bushes" video

Did anyone else feel that the setup of hot waxing of the nether regions while filming the facial reactions in the recent Testicular Cancer Awareness ad was a bit familiar? No? Just me? Perhaps, but all I could think of was the 90s hit from Fat Boy Slim - Bushes - and the music video that came with it. They say that as many as 74 women and 2 men agreed to have their faces filmed while undergoing a bikini line wax in order to make the Fat Boy Slim music video.

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Sorry Taco Bell, Jack in The Box already talked to Ronald McDonald

Whats up, 2002? Despite Taco Bell's brand new ads touting their breakfast so yummy that Ronald McDonald likes it, Jack in the Box already explored that idea. In 2002. Go on, check it out.

What's amazing to me is that, since Taco Bell and Jack in The Box are both on the west coast, somehow people (account people, strategists, etc) failed to notice.

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First Kiss is not only an ad, but also a copy of Canal Plus ca 1994

We blinked, and suddenly there's an uproar on the web that "the touching viral video of strangers kissing was "just" an ad for clothes". Wait a minute, did WREN Fall 14 in the title not give it away? Wasn't it glaringly obvious in the cross section of pretty semi-celebs doing all the snogging? Did the line "well, you're an actress..." NOT clue you in?

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Miami Ad School students jump on bandwagon that was driven by real client.

Miami Ad School Students Gabriella Rodriguez and Stephen Kent jumped on the reality show "social conversation" to create user-inspired reality show posters like the two you see above.
If you want to see the rest, go to Worst Reality Shows.

I'm not sure why you'd bother. This idea already done, by a PBS affiliate. And the idea actually advertised the PBS station. Imagine that!

As ad students you probably could have spent five minutes to do the same. Hell, I should hope so.

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GoTV press ad a lot like Adland's logo.

I was just going to add this to the archive, with the headline: "Over 30 channels to choose from. GOtv. A multichoice Company."
But then, I can't help myself! Congratulations Noah's Ark Creative in Lagos, Nigeria. You've created an entire press ad from the same idea that is our logo. You've been badlanded. Sorry, had to be done. :) You know what they say though, the simplest ideas are the best.

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Sturegallerian's father's day ad asks mothers to "Please, please him" in sexy lingerie

Two complaints. Two. That's how many complaints "Advertising ombudsman" Elisabeth Trotzig has received about this ad so far. The Fathers Day ad for the high end exclusive mall Sturegallerian in the center of Stockholm used a classic trick to shake up the category of fathers day ads. Instead of targeting the family with pictures of nice ties, cufflinks and other items that may be a good gift for dad, it targeted mom directly suggesting she buy something nice for dads eyes only.

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Buick vs Volvo - a car so comfortable it's like an extra room x 2

Nothing new under the sun, you know. Here's two ads, one from the 1960s showing that the Buick has such comfortable lounge seats you might want to lounge in it, and one from more recent years showing the same idea for Volvo.

It's funny when that happens, isn't it?

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