Heineken Walk In Fridge Box
Mini Boxes

Heineken vs Mini and the giant boxes in Amsterdam.

This Badlander is hilarious, and classic. The ideas are good, and unusual, they appeared in the same city, only ten days apart (or less even). If there was ever a time I'd bet on the idea-God messing with creatives heads, this one is it.

Around the 16th/17 of December, TBWA\Neboko sent people with giant boxes out in the Christmas shopping crowd. Presumably, they had bought some lucky fellar a walk-in-fridge, just like in that ad. This made for eye-catching ambient, especially as people were trying to bring them on trams.


Transparent ads as PSA's. Amnesty vs Kids Company

Ever since Caff posted it, the Amnesty international ads shows what's happening have been a huge hit in Adland and beyond. 371399 folks have read it so far. Reminiscent (or maybe even inspired by) the transparent meme on Flickr where people do silly things like this, the Amnesty ads wowed the world.

Triwa & IWA Pilot Watch Bus Handle Ad

Clearchannel promote their bus handle ad space for watch campaign, and in doing so Badland themselves

Clearchannel have been looking at the plethora of bus handle ad stunts created around the world and thought it was high time to promote this possible ad-space to be used on a regular basis in Stockholm.


the viral Phone Box Experiment reminds me of the Mojave Phone Booth

Anyone who is a bit of a geek (like me) knows about the Mojave Phone Booth. It has its own "Mojave Phone booth" wikipedia page summarizing its raise to fame and later demise due to all the traffic of geeks who went there just to play with it. It was removed in 2000, and even the plaque placed there has been removed by the National Park Service. *sigh*

It was the very first thing I thought of when I read this:

Here at TVF we have just launched the very first attempt of live viral ever. 
We put a guy in the desert of the south of Spain, his name is Rob, with a camp and a phone box, and he will be there answering calls of anyone from
around the world. And there will be an amazing suprise...
Check this out:

Who will be the first one to enter this viral into the Mojave phone booth wikpedia page, I wonder. I should probably care about the sender, or wonder what the surprise may be, instead I'm busy pouring out a little jolt on the ground for old desert phone-booths no longer with us.

Big Bubbles
Scared Mannequin Dolls
Sumo Wrestlers

The Eurobest Badlanders

You can't have an award show without at least a few repeat images, and thanks to Joelapompe the French Badland-ninja, we have three.

Lets start with the Big Bubbles , since the image of kids crying over shaven heads in this Angel Hair Badlander was the first thing I thought of when I saw it. Joelapompe found the same idea, one-upping me on the visual memory meter.

The Harvey Nichols Sale campaign might be a second hand idea as well.

Last but not least, a sumo wrestler and tornado in notes, then the same two in Duracell bunnies. What an odd visual coincidence the Duracell batteries vs the Göteborg Symfoniker Orchestra is.


Old Spice Red Zone now inspires Lynx (Axe) ads.

It's already five years ago that Caff wrote Tag mimicking Axe and warned about the dangers of copying someone elses exact strategy. " if a consumer doesn't watch through to the end when the board comes up with the tag line and brand name, there's every reason to assume that people will be thinking that Tag's advertising is for Axe (or even Old Spice Red Zone). Causing confusion for consumers isn't really what I'm sure Arnold was intending to do. But by letting this ad get out to the airwaves, that's most likely what is going to happen."

Funny, the only thing she didn't predict was that Lynx (Axe) would be copying visual executions of Old Spice Red Zone. It's come full circle with the new "Bullet" campaign showing Lynx snow angels.

The idea is the same as in the 2005 execution of Old Spice Red Zone. Funny.


Toshibas new "Chairs in space" looks like Simon Faithfull's escape vehicles

Toshiba have gone all out weird and send chairs to space in their new campaign to support Toshiba’s SV REGZA LCD TV and Satellite T series laptops. When you can watch TV anywhere, where do you want your easy chair to be? Doing a ballon-boy? You got it.


Killer Hamster Trend

To be honest, I don't think this is much of a Badlander, but I hafta keep up my title of most hated person on the ad-intarwebs in order to keep my rightful place on your dart boards, so here ya go.

The recently released HiFi-klubben hamster ad created by Lowe Brindfors, Stockholm and shot by Bacon, Copenhagen has been accused in emails to the hostmaster of borrowing its murderous hamster legs from G4/Midnight Spank. Lets watch, shall we. Get the the popcorn.

And, as it aired back in April, the G4 midnight spank from BBDO/ New York and shot by Daniel Kleinman at Kleinman Productions.

Fair enough, they both have deadly hamsters in it. Had they been white bunny rabbits with pointy teeth the Rabbit of Caerbannog comparisons would never end. What do you think, total coincidence or borrowed idea?


Calling Tarek Nour a copy-cat gets you arrested in Egypt.

Looks like I'll never set foot in Egypt again, as I did say copies pretty much everyone when I badlanded their series of rip-off films after a tip from Marketing 3.0

There was even a facebook group started in the rip-off artists honor, where it almost became an informal contest in finding originals for each film on - new pairings were added daily.

The Daily News Egypt reports Student Tamer Azab remains in police custody for allegedly defaming advertising mogul Tarek Nour.


McDonald's vs Arby's - fast food as erotica has gone too far.

Today's mini-badlander is brought to you by burgers. Or fast food as erotica gone overboard. Yes, I have laughed as hard at the "I'd hit it" flash banner and the 'piece of meat' burger poster as you have. These guys take it one step further and fancy their women dressing up as.... wait for it... Burger workers.

Yeah that's pretty kinky. Without further ado, McDonald's (Germany - pan european) vs Arby's (USA).


Sexist ad ban of the week: Nice Headlamps.

Sexist ad ban of the week goes to who ran this billboard, featuring a bra-clad cleavage with the headline Nice headlamps and below that asking asking what do you look for in a car?

Jeep parking attendant
Hyundai parking attendant

Both Jeep and Hyundai cars park anywhere and everywhere.

Once upon a time, there was a Jeep ad from BBDO Copenhagen where the car was not to be seen. Presumably it had parked somewhere quite remote because all that witnessed of the Jeeps existence was the parking attendant/police decked out in full mountain climbing gear with ropes and an axe. Hardy har, Jeeps can park anywhere! Sold!

A couple of years later TANK Y&R Stockholm had a think for Hyundai, and struck upon the same idea. Failing to grasp "less is more" they dressed the ad up with a headline to write the viewer on the nose with insolently easy to park, while the parking attendant/police was dressed up in full fishing gear. Presumably to protect her from mud, and perhaps wade through a creek or two - but it would have been rather funny had the Hyundai in question been an amphibious car.

Since it's not, we'll just badland you. Bo-yah!


CSI wants to be Carousel.

Joelapompe calls it "Carousel ripped off, and looking at the CSI CBS trailer one has to wonder. Did they have a slight case of Demo-Love? Just a teeny bit?

Lets drool over Carousel one more time.

Now lets scratch that CSI itch, shall we? (After the jump)


Class of twelve year olds teach Toys R Us about advertising to modern children.

Last year a school class of twelve year olds reported ToysRus Christmas catalogue to the Advertising Ombudsman in Sweden for "sexual discrimination" in their advertising - and won.

The class said that in the catalogue "All the girls are always dressed in pink, only found on the princess and Barbie pages, posing 'awkward' and never included in any of the action toy areas". The kids suggested that the background colors of the catalogue should be made neutral instead of stark pinks and blues, that girls should also been seen on the Lego and Toy car pages and that the princess and knight dress up pages could be gender mixed as suggestions on how to "stop reinforcing traditional gender roles". The class ended their motivation with calling the catalogue "old-fashioned and insulting". The Advertising Ombudsman took their time, but have now agreed with the class and Toys R Us need to rethink that pink. Source: Aftonbladet