Daft ad film "ban" of the week, Comviq has decided to withdraw their new film "Choir" because viewers have taken offense at what they perceive is a film glorifying bullying, rather than a homage to another film.
Cai Guo-Qiang: Head On could be seen at Deutsche Guggenheim, 2006 : link.
Head On concept:
With few wolves scattered in the front gallery, all ninety-nine wolves run, gallop, and jump toward the far end of the exhibition hall, where a wall stands. The bravery of the wolves is met head on by the unyielding wall. As the leading wolves go down, many more follow with force and determination. As those in the front fall and pile up, those behind take up their positions.
Meanwhile the Harvey Nichols "sale" ad called wolves created by Y&R Dubai won a Bronze Lion in Cannes this summer.
The ASA have banned the ad for the Anti-Terrorist Hotline on the ground it is seriously offensive and makes an undue appeal to fear - thems my cliff notes kids, you can read the full verdict under the link. Radio adverts that make "He likes to keep himself to himself" seem like insta-terrorists are indeed very creepy, and this particular example crossed a line - probably because most UK men who like to keep to themselves recognized their own behavior. I'm a bit miffed there's no hotline for me to call regarding the man at the end of the street here, who has parties at all hours, pays by credit card because he never has any money and in is in perpetual debt, never draws the blind because he hopes to flaunt his wiggly bits to teenage girls who pass by on the local bus route.
A woman in Norrköping has reported the Jarlsberg tv-show bumper idents to the Consumer Ombudsman for their "unpleasant" tagline: "the taste is in the holes."
First of all, it's misleading, the taste can't be in the holes. And the more I thought about it, the more I realized how unpleasant it was.
She elaborates: "I felt provoked. It felt like it was alluding to something sexual. Then I got angry. One wonders what sort of society we live in with this kind of attitude toward women."
She's not the only one with her mind firmly in the gutter. There's even facebook groups dedicated to snickering at how "dirty" the tagline is. There's blogposts musing on how the tagline might have been created by an intern, others go straight to the point that holes "probably taste like fish", and newspaper journalists are wondering if those who like tasteful cheese might be able to buy a bag full of holes. (Great idea, marketing - get on that stat!) It's currently the most discussed piece of news at aftonbladets bloggportal.
At Aftonbladet the Jarlsberg cheese Managing Director Magnus Ekstrand defends the ads, and find it being pigeon holed as a sexist ad rather odd. "Our cheese has more unique holes than any other cheese. Somewhere there, she chooses to form associations to something which we don't associate to."
If you hit up Drew Rees homepage you'll find him saying:
I am a Republican and believe people's earnings are their own...
and then blahblah, whatever. Because it's clear from his banner that he doesn't believe that peoples designs are their own. What is he trying to say here? That Reese's Peanutbutter cups support him as their candidate? That he's a direct descendant of H. B. Reese? That he has a peanut butter center? That there's no wrong way to eat him? (oh god, I went there). That he's "perfect"?
What does the Hershey company think about this? Does it fall under "parody"?
We've seen Badlanded ads that copied art before. Toshiba's "space chair" looked like Simon Faithfull's escape vehicles, Forever21's billboard looked like "hand from above", Honda Cog was a bit too close to Der Lauf Der Dinge, and in selling art the billboard art was imitating art, not to forget that these condom ads inspired by "head shots" (and later gamefaces). Yup. So here we go again, selling nuts in Sweden and Norway by way of a Swiss artists visual expression.
It's artist Geoffrey Cottenceaus "Animaux" series that clearly has inspired Estrellas campaign for assorted nuts. McCann Norway who created the campaign have admitted to Dagens Media that they have never contacted the artist. Now the campaign is running in Sweden as well, and still nobody has spoken to Geoffrey Cottenceaus. Crazy, right? Nuts, even. (Pun!)
So, everyone remember the Billboard Magazine kickass Cannes Grand Prix winning "Icons" ads, where the images of famous musicians would be made with red, yellow, blue and black images of other musicians? Yeah, it was tres clever, especially the little photo booths where you could get one of these images made from a photo of you.
Kind have an itch to scratch here. It reminds me a tad of the Spiegel campaign from DDB Dusseldorf made in 2006. Hundreds of wee icons would make the images of Bush, Mao and the iconic portrait of Che - little bombs, oil drills, that sort of thing.
Just me? Either way, they're still a little different.
This post comes from a discussion me and Joelapompe had over email regarding the Bottle voodoo between Bavaria and Brutal Fruit badlander. Seems we're not quite done with the hypnotic bottles quite yet as we've found a brand new ad, created in India that has such a bad case of Demo Love it looks like it's an adaptation ad.
Lets watch Denver Deo, shall we?
Bikini babe comes out of the water just as Denver Deo guy lifts deo-can out of his bag, then everything he does with the bottle mysteriously affects the woman as well. Until the point where he takes the cap off, and she teasing begins undoing her bikini-bottom, but *zing* she was just teasing him all along.
Gee, where have I seen that before? Oh wait, I know I know *waves hand in the air* pick me pick me! The Marca Bavaria ad that aired in 2003 in Canada, that's where!
In the NZ version corner we have comedian Dai Henwood calling out "Mon Tage" and the clip ends with a headbanging hardrocker raising hell and confetti with his electic guitar riff.... In the US version from Deutsch LA, we have Kevin Butler delivering the "Mon Tage" line before explosions and action lead us to the headbanging hardrocker dude and his riff in the confetti.
Yeah. Twins. Told ya.
Adage writes about the Huggies jean-diaper effort in "Are Those Designer Diapers You're Wearing?" - and note : But for all that, what may really be driving the category is fashion.
You discovered this now? The Huggies print and commercial were released in May, the jean diapers are a summer item only and available June-July at Amazon and participating stores - but Libero has with Forsman and Bodenfors help been doing toddler summer fashions in Sweden since 2007 when unstable toddlers walked down a runway wearing the bling-bling diapers.
The most ironic moment in Cannes during the festival was when me and French Badland King Joelapompe are strolling down the Croisette and we see these ads. Conversation goes a little like this;
- Look at that, Joe says, copy-cat ads. Like "Joelapompe". I bet they even took the images from my site.
- That's totally been done before as far as I recall. For Xerox, too.
- Yes, it has, I have it at home. I can make a post.
- I don't like the line. "If you make a copy, copy right". Pun!
Then it was simply a race to who would post it first. Joelapompe won - but in my defense he left a whole day earlier than I did. ;)
Looks like we've found yet another case similar to the Toshiba chairs in space that looked like Simon Faithfull's chairs in space.
There's currently an Augmented Reality Billboard in Times Square for Forever 21, and while it's not a clever PSA mirroring peoples behaviour to make a point, it uses the same neat-o tech to make a 50 foot woman on the billboard interact with the crowds on the street. She even picks people up and throws them off the screen.
MoFilm has invited the original "Forrest Gump in one minute" director to the London Film Festival, as the guest of MOFILM and the One Minute One Take film will be shown during the MOFILM London Film Festival ceremony.
We would like apologise unreservedly once more for this error. We didn’t realise that the film that we chose was a copy, we would have instantly removed the submission from the competition if we had. As it stands, the original winner has now had their prizes revoked and we will be announcing a new winner soon.
Amsterdam based creatives Bas van de Poel and Daan van Dam made these clever T-shirts where Dutch football supporters can flip their shirts over their heads and become their favorite player as they root for their team.
Clever, right? Yes, it's very funny, and highly apropos as football players are known for yanking their shirts over their heads in celebration. However, we've seen this fun trick before.
Resident Evil made t-shirts that turned you into a Zombie when you pulled them over your head, and a little later Burger King made a King-tee with the same "pull over head" idea, which sent them straight to Badland.
Why the message on Wonderyears site reads These images have been removed due legal issues we can only speculate.
The New Epson campaign from Ogilvy Paris has a lovely portrait of an aged lady, where the lines in her face seem to be actual lines of text, each line telling the story of her life. Epson signs off with "long live memories", with tiny white script in the right hand corner, sits back and likely waits for the awards. The image is currently showing up on various shortlists, this is the season.
But the awards will not come. Because Dove already did this. With the same image. The same discreet white script, then stating "Love Your Life", and - here's the kicker - produced by the same agency. Yes, Ogilvy Paris did that one too, you can view it in Lürzers Archive . Back in 2008 this ad was good enough to see the light of day at Lürzers and various adfests, however, little birdies tell me that Dove have not seen nor signed off on this ad.
Which may explain why Ogilvy Paris tried again and re-used it for Epson. Photos cost money youknow, these days we're squeezing blood out of rocks to make ends meet. Careful you don't squeeze true creativity to death while you're at it.
Take a bow JoeLaPompe.
Here's a fun pair - the ad for Amsterdam Arena claims to be the first ad that dials a phone, and as we know here in Badland never say that you're the first, you'll jinx it. Of course someone else has already been clever enough to use DTMF tones in radio ads making the ad dial the phone. Here's an example from Radioactive L.A back in 2003.
Copywriters get to have final word on how exactly something should be said in any given ad, that is until the ASA listens to it. This British Gas advert which aired in December last year has been banned for "Implying that British Gas would attend same day call-outs, even over Christmas". The phrasing that set complaints off was : "You can reach us every day. Even over Christmas.", in combo with a cute animated British Gas car pulling up to help the house owner in the ad with the broken boiler.
British gas disputed the complaint, saying that they wanted the ad to show that they deal with queries every day, even on christmas - thing is, the british gas truck doesn't show up quite as fast as the ad implies.
RO, a.k.a the ReklamOmbudsman in Sweden have decided to ban the Arvika Festival ad campaign, even if Arvika Festival couldn't get anyone to air it on TV in the first place. The film shows a young woman saying hi to the camera, apparently naked, and she then proceeds to masturbate. It ends on a super stating: "7 months away, get ready, 15-17 July 2010"
I've never quite understood the strategy of selling a beer on being "cold" (which would be my job to keep it so) rather than tasty, but everyone knows that an ice-cold beer at the height of summer is when lagers are at their best. So Spendrups did an ad with the headline "have a really cold summer", suggesting cold beer on hot days. They've now been reprimanded for having the audacity suggesting that beer should be drunk at all, forget seeing anything as advanced as the Jupiler Ice Beer poster here in Sweden.
This is the offending Spendrups ad that ran last summer. Shocking, isn't it?
Well, since we've already dealt with accusations of ads copying videos today, lets see and example of videos copying videos (and ads), shall we? :)
Yep, the video to John Dahlbäck's single "Everywhere" is yet another giants running in the city video. We've seen this before. Is it possibly "retro" now?
If you've watched any MTV back in the 90s (yes, I am a relic - did you know they used to show videos on MTV!), you will have seen Rolling Stones; "Love is Strong" .....
I Badlanded the reverse reading trick last year, hoping we'd end the old Usenet joke trend then and there, but last weeks release of DK groups internal sales meet video which again does the reverse reading thing had some suggesting that DK should change their name to Xerox.
Our pal Joe la pompe has his own post on this reverse reading trend, showing a French copy. Joe, who I keep dubbing the badland ninja for nailing twin ads to the board faster than a speeding bullet point, has a book out with twin ads out as well, which I show off here, and you can pick up at Amazon France.
On the topic of twin ads, Mike Wolfsohn has posted this Adage article: In Defense of Inevitable Creative Outcomes, where he says that advertising isn't an originality contest, but a tool where one should do what's appropriate for the issue at hand. He rightly points out that input effects the outcome as well, as too many briefs are the exact same starting point, so landing on the same end-point shouldn't surprise anyone.
Too frequently ads are accused of being rip-offs of music videos or movies, without recognizing the talent that is required to identify creativity within one artistic genre and translate it successfully into another -- namely marketing.
He makes a good argument, and ties it up nicely with: "originality should be celebrated, risk should be rewarded and innovation should be admired. But so, too, should the ability to translate popular culture into effective marketing. Not when it's done illegally, surreptitiously, or dishonestly -- but when it's done humbly, artfully and insightfully"
Banned ad of the week, last years "Tombola Bingo" advert where a british upper class (and white) bloke sits on the beach in his tuxedo, having every word he says repeated in song by a hawaiian shirt clad ukelele playing local (thus, a black man). Two people complained that it presented a negative racial stereotype. Only one whined that it seemed to try and do the song-funny of "Real American heroes" and failing (me).
The ASA considered that the relationship between the two characters "was defined as the power of the white man over the black man", because of the difference in their dress and the way the black man was portrayed as less intelligent in that he repeated everything the white man said, even "Thank you, Tito".
I'm glad it was banned, it's rubbish. But as usual, the ban has no effect when Tombola bingo had already stopped running this ad from last year anyway.
Australia is apparently running this spot for the *dating* service during the upcoming Oscars, while the U.S. is not. Yea free speech down under! Or is it more, yeah good taste in the U.S.? Latter! Ashley Madison claims there’s hypocrisy at work because of the themes in the movies that night. (Maybe, but the films don’t openly advocate the lifestyles they depict, unlike the dating service which encourages you to cheat.) Here’s the thing though, and it’s what kept Mancrunch from ever having a realistic shot at getting on the Super Bowl, and has nothing to do with gay, not-gay, single, not single, etc.— The ad just ain’t that good. Come Oscar night, there are going to be parodies by the best FX houses (and plastic surgeons) in the world doing segments with actors throughout the evening, and then this comes on? It’s like student work with actors and spray paint. The end.
Badland Ninja JoelaPompe found these twins: Instant Replay / Même au ralenti c’est identique and I must say, good find. Tres bien find. Ces't bon! Ok I'll stop now before Madame Moreau sends me to the principals office for faking French by doing my best Chief Inspector Clouseau impression again.
We have Head / Novak Djokovic viral movie vs Budweiser's Kasey Kahne commercial, both using instant replay to reveal much more happening in a split second than ever could happen, but with Head dragging that thin joke along so long I almost shot my screen to put it out of its misery.
I'm pretty sure I've seen the instant replay gag before though. What about you?
Yes, Matt just wrote about it on agencyspy, but I was actually tipped off by the French badland ninja @joelapompe a few days ago. I've been trying to get a comment from anyone involved, but everyone so far has declined. Matt found that it made the papers in Jerusalem: the Jerusalem post.
Let watch the Coke sleepwalking ad from the 2010 Super Bowl XLIV commercials.
Yo, listen up - if you were watching the bowl in the Northeast or Pacific NW, or simply went for the big flush you might have missed these regional ads for CarMax out of BooneOakley, Charlotte, N.C., and that's a real shame because with in-camera well-trained animal action, these reach a level of funny that those tired CGI repeats of the dramatic prairie dog do not. By the way, I want a capuchin monkey for my birthday.
Copyranter is putting his foot down. He says enough is enough, the Marilyn "Seven year itch" pose has now been in every kind of ad idea, from explaining farts in science world, to preventing farts (anti gas medication), to showing a tiny Marilyn for short film festivals. Now the kilt-wearing whisky dudes are getting on the action. Yes, stop it. Besides, I did the tiny Marilyn thing ten years ago. *
* dudes, that's a joke.
KGB released a couple of weeks ago, featuring Anita Renfroe vs Dove "The journey to comfort" seen in the super bowl XLIV - Both to the tune of the William Tell overture. *snicker snicker* Someone is kicking themselves right now. (ads inside)
Lowe Brindfors and NTF Stockholm just launched this campaign showing cell phones in car crashes, or cell phones as crashed cars, to visually tell people to hang up while driving. (Is it just me or could that be Princess Dianas cell phone car crash?)
It reminds me of the lesser photoshop skilled Wataniya cell phone car crash which in turn reminded me of the Land Transport New Zealand & New Zealand Police "Sleep" campaign. where we see beds crashed instead. Aw.
Moral of the story: If a visual idea is nice and simple, you can bet money on it already being done.
So, now that most of the tradepress has caught up, lets update the fantastic Coke Happiness machine stunt from Definition6 (which has set the retweet record at 285 now, for those keeping score at home) with the invariable, the crowds that yawn and say "seen that before". It's an advertising disease, my last post about the ebay auction was one big "seen it". The only known cure is to be reborn.
Let smile at the happiness machine again first:
Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)
Once again, the world wide web causes a local ad to be misinterpreted abroad. Americans who saw the KFC Cricket Survival guide ad found it racist, as it depicts "African Americans liking fried chicken"
Come again? The ad, which in Australia was titled "How to Silence a Noisy Crowd", depicts an Australia fan who has ended up in the seating area of the West Indies fans. "Need a tip when you're stuck in an awkward situation?" he asks the camera. He then serves a bucket of chicken to everyone around him and any opposing team friction is defused as all cricket fans like food. It is but one handy tip in the KFC Cricket Survival guide campaign.
The Guardian reports that the OAA campaign designed to promote the effectiveness of billboard advertising has withdrawn the poster that read: "Career women make bad mothers" after an outcry from the offended public. "Educashun Isn't Working" and "1966. It Won't Happen This Year" will be running instead.
The campaign was devised by veteran creative Garry Lace, from the Beta agency, to show the power of billboard advertising as an alternative to digital advertising. He was unavailable for comment at the time of publication.
There's a spec ad running around the web right now, touting the clean emissions from the Audi A5 by demonstrating a mans failed suicide attempt. You must have seen it, even AgencySpy showed it off. Would be good for the spec director and/or creative team if the credits ran around the web with it.
This Badlander is hilarious, and classic. The ideas are good, and unusual, they appeared in the same city, only ten days apart (or less even). If there was ever a time I'd bet on the idea-God messing with creatives heads, this one is it.
Around the 16th/17 of December, TBWA\Neboko sent people with giant boxes out in the Christmas shopping crowd. Presumably, they had bought some lucky fellar a walk-in-fridge, just like in that ad. This made for eye-catching ambient, especially as people were trying to bring them on trams.
Ever since Caff posted it, the Amnesty international ads shows what's happening have been a huge hit in Adland and beyond. 371399 folks have read it so far. Reminiscent (or maybe even inspired by) the transparent meme on Flickr where people do silly things like this, the Amnesty ads wowed the world.
Clearchannel have been looking at the plethora of bus handle ad stunts created around the world and thought it was high time to promote this possible ad-space to be used on a regular basis in Stockholm.
Anyone who is a bit of a geek (like me) knows about the Mojave Phone Booth. It has its own "Mojave Phone booth" wikipedia page summarizing its raise to fame and later demise due to all the traffic of geeks who went there just to play with it. It was removed in 2000, and even the plaque placed there has been removed by the National Park Service. *sigh*
It was the very first thing I thought of when I read this:
Here at TVF we have just launched the very first attempt of live viral ever.
We put a guy in the desert of the south of Spain, his name is Rob, with a camp and a phone box, and he will be there answering calls of anyone from
around the world. And there will be an amazing suprise...
Check this out: phoneboxexperiment.com
Who will be the first one to enter this viral into the Mojave phone booth wikpedia page, I wonder. I should probably care about the sender, or wonder what the surprise may be, instead I'm busy pouring out a little jolt on the ground for old desert phone-booths no longer with us.
You can't have an award show without at least a few repeat images, and thanks to Joelapompe the French Badland-ninja, we have three.
Lets start with the Big Bubbles , since the image of kids crying over shaven heads in this Angel Hair Badlander was the first thing I thought of when I saw it. Joelapompe found the same idea, one-upping me on the visual memory meter.
The Harvey Nichols Sale campaign might be a second hand idea as well.
Last but not least, a sumo wrestler and tornado in notes, then the same two in Duracell bunnies. What an odd visual coincidence the Duracell batteries vs the Göteborg Symfoniker Orchestra is.