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Badland

 
 

The Big Bus Challenge 2011 winning idea was already done by WSPA in 2008

Ooops!. The Big Bus Challenge is a fun competition where the brief is to 'show off their skills with some brilliant Bus advertising', using the scale and shape of bus ads. The winning entry for the client Compassion in World Farming by ad agency Elvis Communications visually crammed sheep into the bus to remind us all that while we might think our commute stinks, animals have it far worse.

Which is all good, except WSPA already did exactly that back in 2008. On buses. And it was noticed.

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Björn loves John, plays vertical tennis live on billboard. Adidas & TBWA Japan did vertical football 2004.

It was a lovely sunny day this Saturday, and on the outside wall of the famous department store NK in Stockholm, Björn Borg met John McEnroe for a game of vertical tennis.

Except they were stuntmen, of course. "We couldn't convince the original players to do a re-match on the wall" said Pernilla Johansson, global PR-&-Event at Björn Borg, to Resume.se.

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MTV drunk valet vs Brazil drunk valet. Spoiler: neither are actually drunk.

No idea how this Badland happened, it's a very clever idea and seems so obvious in hindsight that it's entirely possible that both were thought up independently. The Indian version from Ogilvy in Mumbai was in Cannes 2008, while the Brazilian version got silver in promo and activation 2011. Ooops!

Lets compare and contrast. Cannes 2011 seems to be the year of "seen it". Sadly.

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Should the PR lion for Mercedes "Hitchhiker" be revoked for being stealth? How about for being a copy-cat?

Flashback to Cannes lions and the Gold winning PR entry called Tramp A Benz which consisted of a man who hitchiked through Germany, but only in Mercedes Benz. He blogged about it, he facebooked it, there was even a book printed in the end showing all the nice drivers who picked him up. He was Stefan Gbureck, a former Hugo Boss model and 'emerging street photographer and performance artist from Berlin'. It all seemed to be his idea, even if he used the classic Mercedes line "The best or nothing" on his brown paper cardboard as he hitched.

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Adland: 
 

Wrong is the new right. Copying is the new left.

WWW.TOSAY.IT "Public Interventions" displayed in the Behance gallery, the artists say their project is all about "text, streets and internet as an artistic medium"... but what I see is a very familiar line, and funnily enough a very similar type treatment. What are the odds?

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Adland: 
 

Facebook suspends man who ran a Google+ ad on Facebook.

Michael Lee Johnson explains:

I recently ran a Google+ advertisement on Facebook that got all of my campaigns suspended. - Great.
The message from Failbook said the following:
Your account has been disabled. All of your adverts have been stopped and should not be run again on the site under any circumstances. Generally, we disable an account if too many of its adverts violate our Terms of Use or Advertising guidelines. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertising guidelines if you have any further questions.
P.S; Facebook - You Suck.

Interesting. What part of the TOS did a Google+ ad break, do you think?

Update Julio Fernandez played internet-detective and went on a string to find out. He set up a similarly worded ad on Facebook and just had it approved.

Badland: 
Smart tiny billboard
Little Big Planet
 

Tiny billboards get mini-Badlanded.

Tiny billboards. Seen 'em. They're very cute. Sometimes they even make sense for the client. Even Andy and Joe have a wee one in their portfolio. The first billboard shown here is the most recent, for Smart cars - "small is beautiful", from BBDO, Toronto, Canada. Very adorable. aaaw. Back in 2008 Deutsch/LA did tiny billboards for "Little Big Planet". Also very cute. My favorite though is Johan Van Oeckel's work for Antwerpen Miniatuurstad (miniature city) back in 2006 - he didn't just have tiny billboards but also tiny ad trucks driving around the streets. Win!

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Victoria Milan campaign for "Cheaters dating site" not banned

This is under "banned" though, surprise, it wasn't! When the Norwegian 'dating' company Victoria Milan launched in the Swedish market advertising "make life exiting, have an affair" it was quickly dubbed the "cheaters site" and had people talking everywhere. Swedes, mostly known for topless sunbathing and bikini teams around the world (I know that makes no sense) were all shocked by the idea, and a whopping 206 individual complaints arrived at RO (The advertising ombudsmans) offices demanding that the campaign be stopped for moral reasons as it encouraged infidelity.

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Adland: 
 

Hot Wheels street-tape Cannes shortlist vs Matchbox street-tape 2008 - spot the difference

Big fat hint: there is none. No, wait! I know, in the 2008 German one I get to use that funky double-s that looks like a B when I describe it, since it's called: Die Straße ist überall. That was fun!

Matchbox Tape Street from 2008, Germany is pretty much the TRACKTAPE from Hot Wheels, Ogilvy Mexico that made the Direct Lions shortlist 2011. Funny how that happens. :)

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Bronze winning Cannes Lions ad and current Clio awards campaign like to timetravel

No, this isn't exactly the same, at all but the similarities are funny. Top image - Hasan and Partner campaign for the Clio Awards appearing Feb/March, 2011. Please don't be mad at me Ami - I'm easily amused today. ;)

Next image, current Bronze winning Cannes Lion campaign created by Moma, Brazil and previously seen in the archive here: fake ads from the 50s August 2010

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Vanity Barcodes - designed barcodes are now big business worldwide

Currently a company called Vanity Barcodes are strutting their stuff in various press releases where founder Yael Miller from Jersey gets to explain all the fun barcodes they can offer. We recall a company called "Barcode Design" in Japan that won a Cannes Titanium for this in 2006, and so does everyone else. Though even back then, it was badlanded as Pfadfinderei in Germany did design for record labels that had fun with the codes earlier too. I'm not badlanding this to be mean, I'm alerting you designers out there to a new skill you'll need - plus it's fun! I bet you've been doing this to barcodes in you sketches for years already.

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Silver Cannes Lions winner "F**K TREE" goes to badland. Seen it.

Knullträdet.se a.k.a F**K TREE won a Silver Lion in media this year, the 'campaign of the year' nomination in Sweden, and now the dubious honor to be included in the history of Badland.

You see, we wrote about the Durex Sex Tree idea here when Ad student Henrik Düfke at Miami Ad School showed it to us back in 2009. I hope he's the guy you hired, Starcom, but I don't see his name anywhere on the credits list, so I guess not huh? Shame shame. ;)

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Samsung Fishes
Beko Tanks
 

Beko vs Samsung - fishes and tanks move toward external drive

Here's a pretty classic visual Badlander that seems to have popped into creative teams head this spring.

The print ad fort Samsung computers, which shows goldfish swimming to the disc icon, was created by Impact BBDO in Dubai this february. Tagline: "leave nothing behind" - store it all on Samsung HDD.

The print ad for Beko which contains tanks all trekking toward the USB device in the corner of the TV-set, is created by TBWA, Istanbul and ran in April/May 2011 - headline is "The USB recordable TV." .

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For lots of brands, there's a party in your mouth

Earlier this week, I caught this new Snickers Ice Cream spot.

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"Move over Cadbury, the diva took your ad down" - Cadbury ad accused of racism

A Cadbury's ad with the line "Move over Naomi, there's a new diva in town" references the supermodel Naomi Campbell's infamous "diva"-style tantrums, but Naomi feels certain it's the color of her skin that's described as she says to the Independent.

"I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful."

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