The press release for the stripping Stüssy models reads as follows:
The ‘Strip for Likes’ campaign, live as of today, re-launches Amsterdam’s Facebook page for the American modis fashion brand- Stϋssy. The campaign has been created by Arnold Amsterdam, the new creative agency in town.
Sean Thompson, Head of Creativity, Arnold Amsterdam says: ‘As a contemporary brand you need to be wherever your fans live, shop or play. Facebook plays an integral part of their lives, Stϋssy AMS’ Facebook is therefore an important platform to engage with fans inform them or just share the fun.’
‘Like to see less, and share to undress’