Toshiba have gone all out weird and send chairs to space in their new campaign to support Toshiba’s SV REGZA LCD TV and Satellite T series laptops. When you can watch TV anywhere, where do you want your easy chair to be? Doing a ballon-boy? You got it.
To be honest, I don't think this is much of a Badlander, but I hafta keep up my title of most hated person on the ad-intarwebs in order to keep my rightful place on your dart boards, so here ya go.
The recently released HiFi-klubben hamster ad created by Lowe Brindfors, Stockholm and shot by Bacon, Copenhagen has been accused in emails to the hostmaster of borrowing its murderous hamster legs from G4/Midnight Spank. Lets watch, shall we. Get the the popcorn.
Fair enough, they both have deadly hamsters in it. Had they been white bunny rabbits with pointy teeth the Rabbit of Caerbannog comparisons would never end. What do you think, total coincidence or borrowed idea?
Today's mini-badlander is brought to you by burgers. Or fast food as erotica gone overboard. Yes, I have laughed as hard at the "I'd hit it" flash banner and the 'piece of meat' burger poster as you have. These guys take it one step further and fancy their women dressing up as.... wait for it... Burger workers.
Yeah that's pretty kinky. Without further ado, McDonald's (Germany - pan european) vs Arby's (USA).
Sexist ad ban of the week goes to UlsterTrader.com who ran this billboard, featuring a bra-clad cleavage with the headline Nice headlamps and below that asking asking what do you look for in a car?
Since the ban was invariable, and the ASA clampdown will, as always, result in more exposure for this piss poor excuse of an ad, one might think this was the idea in the first place. Either that, or the creators of the ad hoped that punters would see it, and unable to tear their eyes away they'd crash their cars and then need to buy a new one at Ulstertrader.com. Or they were simply really crap creatives and an even worse client who thought this would fly. Wake up and smell the coffee, like adlib says in our previous post about sexist ads, " my reptilian brain does not make expensive car purchasing decisions". Ads like these are as insulting to men as they are women. But you'd have to have half a brain of your own to know that, and clearly nobody at Ulstertrader.com does.
The complainants argued that the poster was offensive because it objectified women, degraded them, was sexist and that it implied that women, like cars, were commodities to be bought and sold.
UlsterTrader.com said its brand values included the "use of humour and fun" and that the ad used "light-hearted slang, to what people of both sexes would regard as attractive attributes". The ads ran in 20 high-profile and high-traffic locations in Northern Ireland.
"We considered the image of the woman's cleavage coupled with the strapline ... was likely to be seen to objectify and degrade women by linking attributes of a woman her cleavage to attributes of a car, the headlamps, in a way that would be seen to imply a woman, like a car, was to be selected for those attributes," said the ASA. "We concluded that the poster had caused serious offence to some readers and was likely to cause widespread offence."
Once upon a time, there was a Jeep ad from BBDO Copenhagen where the car was not to be seen. Presumably it had parked somewhere quite remote because all that witnessed of the Jeeps existence was the parking attendant/police decked out in full mountain climbing gear with ropes and an axe. Hardy har, Jeeps can park anywhere! Sold!
A couple of years later TANK Y&R Stockholm had a think for Hyundai, and struck upon the same idea. Failing to grasp "less is more" they dressed the ad up with a headline to write the viewer on the nose with insolently easy to park, while the parking attendant/police was dressed up in full fishing gear. Presumably to protect her from mud, and perhaps wade through a creek or two - but it would have been rather funny had the Hyundai in question been an amphibious car.
Last year a school class of twelve year olds reported ToysRus Christmas catalogue to the Advertising Ombudsman in Sweden for "sexual discrimination" in their advertising - and won.
The class said that in the catalogue "All the girls are always dressed in pink, only found on the princess and Barbie pages, posing 'awkward' and never included in any of the action toy areas". The kids suggested that the background colors of the catalogue should be made neutral instead of stark pinks and blues, that girls should also been seen on the Lego and Toy car pages and that the princess and knight dress up pages could be gender mixed as suggestions on how to "stop reinforcing traditional gender roles". The class ended their motivation with calling the catalogue "old-fashioned and insulting". The Advertising Ombudsman took their time, but have now agreed with the class and Toys R Us need to rethink that pink. Source: Aftonbladet
Must scratch another Badland itch. Adfreak pointed out that mutant animals wear converse, and the second image they show with all the posters on one wall reminded me of Amsterdam way back then, where walls of 'wild posters' would annoy me every day because I couldn't figure out if that Two Dogs lemonade campaign from Garbers international was trying to make a "hair if the dog" pun or not. Not that similar, but photoshopping strange new creatures together seems to be popular in Adland.
Welcome to this weeks first Badlander - and the first time that The Foundry, Melbourne ended up in here. We're here to inform y'all that the "little dealer" idea has been done before, and besides, it's better as a poster.
So we got this submission showing "hair handles" on the bus, and I thought "gee haven't I seen that before?" and I begin refreshing my memory googling Germany, Gliss and TBWA Düsseldorf - sure enough I end up at joelapompe.net looking at the braid-badlander there. He's like a ninja this guy. Hat off to you Joe.
Credits - the Johnny Andrean hair most recent bus handle braids comes from Fortune Indonesia, The left image shows Gliss hair braids from TBWA Düsseldorf which you can find in the Cannes Lions Archive, the lower right is from Young & Rubicam Frankfurt 2008, also found in the Cannes Lions archive.
Update: So Politiken.dk has an article revealing that the Danish tourist board is behind #Karen26 - with the idea spawned by Grey. Forget Tivoli, that teeny disappointment of a statue known as the little mermaid, the beautiful light of Skagen that inspired world renowned art, Legoland, the quaint walking street Strøget, Danish design, the 'lawless' Christiania with its art, music and funny cigarettes and open-minded living. These days Denmark is most known for cartoons that offend muslims, deporting muslims asylum seekers by forcing them out of churches in the middle of the night, and hippie-land Christiania is about to be torn down.
A little birdie emailed me a good question last night: ..would this be worthy of an ad award for ad creativity? Reward the ad 'creatives' who found the artist and put the cause to it? - gee when you put it that way it seems like a no. Has it really become the norm as the Director of the copy-catted "Sorry I'm Late" stop motion film Tony Manonsky said: It feels like some creatives should get the title "researchers" as they sit and scan the web for ideas that they can sell to clients.
See, around a year ago Brazilian artist Nele Azevedo’s was making ice Sculptures of 'Melting Men' and placing them where people would photograph and blog about it. Check Believe it or not's post dated August 2008 and now we find the same ice sculptures doing their melting for WWF. (course, nobody noticed they were so busy talking about that 911 stuff).
Ice sculptures in the shape of humans are placed on the steps of the music hall in Gendarmenmarkt public square in Berlin September 2, 2009. Hosted by the German World Wide Fund for Nature (WWF), 1,000 ice sculptures made by Brazilian artist Nele Azevedo were positioned on the steps in the German capital at noon, to highlight climate change in the arctic region. REUTERS/Tobias Schwarz
This weeks ban could be filed under "that's what Dov was going for all along", as an American Apparel ad has been banned in the UK by the ASA for featuring a girl looking underage and the shots "suggested she was stripping off for an amateur photo shoot". Isn't that their entire 'campaign'? The ASA ruling also reads: "Because the ad could be seen to sexualise a model who appeared to be a child, under the age of 16 years, we concluded that it was inappropriate and could cause serious offence to some readers.'' The ad appeared in VICE magazine, where it paled in comparison to the editorial content. ;)