I've never quite understood the strategy of selling a beer on being "cold" (which would be my job to keep it so) rather than tasty, but everyone knows that an ice-cold beer at the height of summer is when lagers are at their best. So Spendrups did an ad with the headline "have a really cold summer", suggesting cold beer on hot days. They've now been reprimanded for having the audacity suggesting that beer should be drunk at all, forget seeing anything as advanced as the Jupiler Ice Beer poster here in Sweden.
This is the offending Spendrups ad that ran last summer. Shocking, isn't it?
Well, since we've already dealt with accusations of ads copying videos today, lets see and example of videos copying videos (and ads), shall we? :)
Yep, the video to John Dahlbäck's single "Everywhere" is yet another giants running in the city video. We've seen this before. Is it possibly "retro" now?
If you've watched any MTV back in the 90s (yes, I am a relic - did you know they used to show videos on MTV!), you will have seen Rolling Stones; "Love is Strong" .....
I Badlanded the reverse reading trick last year, hoping we'd end the old Usenet joke trend then and there, but last weeks release of DK groups internal sales meet video which again does the reverse reading thing had some suggesting that DK should change their name to Xerox.
Our pal Joe la pompe has his own post on this reverse reading trend, showing a French copy. Joe, who I keep dubbing the badland ninja for nailing twin ads to the board faster than a speeding bullet point, has a book out with twin ads out as well, which I show off here, and you can pick up at Amazon France.
On the topic of twin ads, Mike Wolfsohn has posted this Adage article: In Defense of Inevitable Creative Outcomes, where he says that advertising isn't an originality contest, but a tool where one should do what's appropriate for the issue at hand. He rightly points out that input effects the outcome as well, as too many briefs are the exact same starting point, so landing on the same end-point shouldn't surprise anyone.
Too frequently ads are accused of being rip-offs of music videos or movies, without recognizing the talent that is required to identify creativity within one artistic genre and translate it successfully into another -- namely marketing.
He makes a good argument, and ties it up nicely with: "originality should be celebrated, risk should be rewarded and innovation should be admired. But so, too, should the ability to translate popular culture into effective marketing. Not when it's done illegally, surreptitiously, or dishonestly -- but when it's done humbly, artfully and insightfully"
Banned ad of the week, last years "Tombola Bingo" advert where a british upper class (and white) bloke sits on the beach in his tuxedo, having every word he says repeated in song by a hawaiian shirt clad ukelele playing local (thus, a black man). Two people complained that it presented a negative racial stereotype. Only one whined that it seemed to try and do the song-funny of "Real American heroes" and failing (me).
The ASA considered that the relationship between the two characters "was defined as the power of the white man over the black man", because of the difference in their dress and the way the black man was portrayed as less intelligent in that he repeated everything the white man said, even "Thank you, Tito".
I'm glad it was banned, it's rubbish. But as usual, the ban has no effect when Tombola bingo had already stopped running this ad from last year anyway.
Australia is apparently running this spot for the *dating* service during the upcoming Oscars, while the U.S. is not. Yea free speech down under! Or is it more, yeah good taste in the U.S.? Latter! Ashley Madison claims there’s hypocrisy at work because of the themes in the movies that night. (Maybe, but the films don’t openly advocate the lifestyles they depict, unlike the dating service which encourages you to cheat.) Here’s the thing though, and it’s what kept Mancrunch from ever having a realistic shot at getting on the Super Bowl, and has nothing to do with gay, not-gay, single, not single, etc.— The ad just ain’t that good. Come Oscar night, there are going to be parodies by the best FX houses (and plastic surgeons) in the world doing segments with actors throughout the evening, and then this comes on? It’s like student work with actors and spray paint. The end.
Badland Ninja JoelaPompe found these twins: Instant Replay / Même au ralenti c’est identique and I must say, good find. Tres bien find. Ces't bon! Ok I'll stop now before Madame Moreau sends me to the principals office for faking French by doing my best Chief Inspector Clouseau impression again.
We have Head / Novak Djokovic viral movie vs Budweiser's Kasey Kahne commercial, both using instant replay to reveal much more happening in a split second than ever could happen, but with Head dragging that thin joke along so long I almost shot my screen to put it out of its misery.
I'm pretty sure I've seen the instant replay gag before though. What about you?
Yes, Matt just wrote about it on agencyspy, but I was actually tipped off by the French badland ninja @joelapompe a few days ago. I've been trying to get a comment from anyone involved, but everyone so far has declined. Matt found that it made the papers in Jerusalem: the Jerusalem post.
Let watch the Coke sleepwalking ad from the 2010 Super Bowl XLIV commercials.
Yo, listen up - if you were watching the bowl in the Northeast or Pacific NW, or simply went for the big flush you might have missed these regional ads for CarMax out of BooneOakley, Charlotte, N.C., and that's a real shame because with in-camera well-trained animal action, these reach a level of funny that those tired CGI repeats of the dramatic prairie dog do not. By the way, I want a capuchin monkey for my birthday.
Copyranter is putting his foot down. He says enough is enough, the Marilyn "Seven year itch" pose has now been in every kind of ad idea, from explaining farts in science world, to preventing farts (anti gas medication), to showing a tiny Marilyn for short film festivals. Now the kilt-wearing whisky dudes are getting on the action. Yes, stop it. Besides, I did the tiny Marilyn thing ten years ago. *
* dudes, that's a joke.
Lowe Brindfors and NTF Stockholm just launched this campaign showing cell phones in car crashes, or cell phones as crashed cars, to visually tell people to hang up while driving. (Is it just me or could that be Princess Dianas cell phone car crash?)
It reminds me of the lesser photoshop skilled Wataniya cell phone car crash which in turn reminded me of the Land Transport New Zealand & New Zealand Police "Sleep" campaign. where we see beds crashed instead. Aw.
Moral of the story: If a visual idea is nice and simple, you can bet money on it already being done.
So, now that most of the tradepress has caught up, lets update the fantastic Coke Happiness machine stunt from Definition6 (which has set the retweet record at 285 now, for those keeping score at home) with the invariable, the crowds that yawn and say "seen that before". It's an advertising disease, my last post about the ebay auction was one big "seen it". The only known cure is to be reborn.
Let smile at the happiness machine again first:
Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)
Once again, the world wide web causes a local ad to be misinterpreted abroad. Americans who saw the KFC Cricket Survival guide ad found it racist, as it depicts "African Americans liking fried chicken"
Come again? The ad, which in Australia was titled "How to Silence a Noisy Crowd", depicts an Australia fan who has ended up in the seating area of the West Indies fans. "Need a tip when you're stuck in an awkward situation?" he asks the camera. He then serves a bucket of chicken to everyone around him and any opposing team friction is defused as all cricket fans like food. It is but one handy tip in the KFC Cricket Survival guide campaign.
The Guardian reports that the OAA campaign designed to promote the effectiveness of billboard advertising has withdrawn the poster that read: "Career women make bad mothers" after an outcry from the offended public. "Educashun Isn't Working" and "1966. It Won't Happen This Year" will be running instead.
The campaign was devised by veteran creative Garry Lace, from the Beta agency, to show the power of billboard advertising as an alternative to digital advertising. He was unavailable for comment at the time of publication.