Badland

 
 

The reverse reading trick has been done now. Stop it. Badland.

A freindly adland-follower tweeted me that this student award winner is rather good: an idea for "Create Not Hate" by a Miami Ad School team- Lets have a look shall we? The idea here is that you read from top to bottom, and then again from the bottom to the top - and presto the message has changed.

And sure, it's a great idea. Perhaps even award worthy. It has after all been awarded before, that idea. (Oh dear, he she goes again - I keep asking for a support group people, I need one.)

Badland: 
Adland: 
 

Did Ogilvy and American Express get inspired by Grasshoppers inspirational video?

This weeks mysterious coincidence is brought to you by David Hauser of Grasshopper and his googleanalytics. Did Ogilvy and American express get inspired by “Entrepreneurs Can Change the World” (which would be kind of approriate since it's meant to be an inspiration video, funny)
Is this a case of overly inspired, demo-love, or are these footprints in the digital world there for a much simpler reason -such as; Ogilvy heard from other people that their ad was similar to grasshoppers and wanted to check it out for themselves? What do you think?

Between May 1 2009 and July 26th 2009:
o Ogilvy agencies visited our Grasshopper website over 15 times, spending nearly 3 hours or total viewing time.
o The same Ogilvy agency spent the vast majority of these hours on our “idea” page which contains ONLY our video
o The entirety of their traffic was either around May 4th (when our campaign first launched) or the 2nd week in July (right before their campaign launched).
o The same Ogilvy agency then researched the producer of our video (Sonja Jacob) and visited her site 10+ times, around the exact 2 time period listed above. All the pages they viewed were specific to Sonja’s Grasshopper work.

Lets watch the American Express - Small Business Owners Anthem shall we? Pay extra attention to the music.

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The ultimate ad twins, both copy centers using twins!

For the ultimate irony, beating out the copy center copied ads, and the the arkitektkopia copied ads - Jelapompe just found twin ad ideas for copy-centers actually using twins as a guerilla stunt and that was just to much twinnage to pass up, check out "perfect copies".

Left and top the UNI-Copycenter twins , top and bottom Staples twins, see images properly on joelapompe. I'll stop laughing sometime tomorrow. That is a weird sync.

Badland: 
 

JWT Tunisias ad copies Thomas Manosky's "Sorry I'm Late". Badland.

After Tunisiana posted the film to their facebook page netheads got teed off and called out the plagarism at once, the comments got heated enough for the film to be removed. But that doesn't stop other people from talking about it, you can find the films side by side in french language Mac forums, and Blogd2com pointed out last year that Tunisianas campaign already had some copy-cat issues.

Swedish tradepress Resumé contacted Tomas Mankovsky and got these choice quotes from him.

"It's a little sad that they didn't come to me first, when they have sold something that I've already developed. It feels like some creatives should get the title "researchers" as they sit and scan the web for ideas that they can sell to clients. But this isn't a new phenomena, and at the same time it's nice to know that someone thought "I like this, I want my own version". They should at least have tried to take it further, add something new, like for example Shynolas new video for Coldplay.

Sorry I'm Late - 2007

Badland: 
Adland: 
 

Super Heroes again? It must be July. Adam West is a nice touch though.

In all businesses things go a little wonky at the height of summer. Interns take over, TV channels show the "commercial goes here" sign instead if the commercial that should have gone there (I managed to catch that on one of my old tapes, hilarious), at your favorite lunch place the median age of all employed suddenly drops with ten years, and newspapers in Sweden rewrite an insignificant non-story to death in a phenomena that has its own name: "Nyhetstorka" (news drought), as all the real journalists have kicked off their shoes and are relaxing in the sun somewhere.

I think I have figured out what happens at all ad agencies right after the Cannes hangover and soon before the christmas cheer briefs hit our desks. The Super Heroes attack our collective ideabrain.

See, last year That super hero angle is getting a bit tired, when I had seen it used for doing, very simple, good deeds: "You're a hero for turning off the water, or turning off the power. You're a local hero if you volunteer to help others like in this incredibly cheap (50 quid!) Scottish campaign. "

Now here the hero is again. This time it's Mullen agency that at least had the brilliant idea to call up Adam West to lend his Batman-super-voice to our everyday heroes that take control over their economy. How far we've come, last year it was all save electricity and others, this year it's all about the money.

The other two are available here: Lending tree - You , Lending tree - Old Chum

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Jamba Juice searches for inspiration, decides to copy Get Your War on comic instead. Badland.

Many of you have laughed at David Rees's Get your war on, the simple political satire comic based on clip art and razor-sharp wit. It even has video versions, like "Day Traitors" at Huffington post.

But wait, Jamba Juice's new "cubicle picnic" flash ad looks a lot like GYWO. Like really really inspired by, and in fact using the same clip art, seemingly copied straight from GYWO. What the?

So GYWO calls for a boycot of Jamba Juice, and I have to high-five the guy for this choice quote;

Whoever made this ad is probably a 22 year-old “creative” at some ad agency in Tech Valley, CA. Way to think outside the box, sonny. Have fun snorting cocaine at the nightclub you go to with your friends who work at Twitter or wherever. And no, Adult Swim will NOT buy your stupid cartoon you’re developing with your housemates about four guys who work at an ad agency but are secretly lobsters.

Now, I'm not sure if GYWO can do anything about this, after all the clip art is clip art, and you can not copyright an idea. What is left then? Sarcastic style? Hmm. Had it been trademarked there might be a case. I do know that it was rather obvious David Rees isn't the type to be flattered by a juice-corporations homage to the strip, and it's clear that the strip is inspired by GYWO, not the stock clip art.

The agency behind the campaign is LA shop called Neighbor according to the rumor-mill and Urbaniak. If any of you want to get creative with the same clip art, pick up a copy of Ready-to-Use Office and Business Illustrations and go wild.

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Burger King copy Resident Evil shirt with their own creepy ZOMBIE. Badland.

What the? Ok, fine, fair enough - people have been calling that creepy masked Burger King King-dude creepy pretty much since he first appeared. And if they didn't, BK made sure they would by creating a Darth Vader-esque ad starring their plastic masked hero, embracing his holy creepyness.

So, perhaps their thought here was to allow BK fans to embrace their inner creeps and run around screaming "WHOPPERS! MUST EAT WHOPPERS!"... But, I just don't think it has the same ring to it as "BRAINS! Must eat braaaainsss!", and lacking undead zombie features, BK's King just can't get that creepy, even if he might try.

So, I'm a bit surprised to see this shirt, especially considering I only just posted about the Resident Evil Zombie shirt just yesterday. The idea is the same, pull the shirt over your head to get the creepy effect. Thanks to Dirtytackle's post: Burger King and Getafe take sponsorship deal too far for alerting me to this badlander.

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Oren Lavie 's "Her Morning Elegance" video kicks off serious stop-motion in bed trend. Badland.

The original inspirering video from Oren Lavie - Her morning elegance, released is January. The music video has a woman and a man dreaming on her bed, where the sheets and surrounding items then display their dreams in a skillfully executed full-size stop-motion animation. Well done.

Badland: 
Adland: 
 

Badland: We're getting inspired from the 1994 Kirshenbaum & Bond reels now are we?

Ok, fine I'll post it, even though I think this is a Badlander that isn't really a proper Badlander, since so many are emailing me about this. Sure I made some accusing caughs when I posted the recent comhem campaign, but this isn't a flat out copycat campaign. Might be inspired by Wendy however, it wouldn't be the first time Wendy Kaufman inspired an ad campaign. As the story goes, her boundless energy and willingness to reply to all the Snapple Fan Mail is what made her a national Snapple icon in the first place.

When it was discovered that Kaufman had been answering Snapple fan-mail in her free time (because nobody in the office wanted to do it themselves), their brand new advertising agency, Kirshenbaum & Bond, developed a campaign around her energetic personality.

So, the question I ask you dear readers, is do you think this is a homage, inspired by or a real Badlander? What do you think? Compare commercials inside.

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Scam ads for another agencies client wins awards - what would jesus do?

This ad, showing Jesus snapping a picture of a bunch of nuns with the Samsung SL310W camera, was published in Lebanese newspaper Al Mostakbal last week.

The ad has been called "an attack against Christian symbols", bound to happen as soon as Jesus is involved, but here's the kicker - the ad agency FP7 who created it, doesn't have the Samsung account.
Sunny Hwang, the president of Samsung Electronics Levant, said to Brandrepublic "At no time was Samsung Electronics aware of these advertisements and the company has not approved or commissioned FP7 to create any advertising campaigns. "

At the recent Dubai Lynx awards, FP7 picked up a gold, a few silvers and even the ad agency of the year award but after this little mishap, the agency (and their work) is being investigated by the award organisers and they might get stripped of all their honors.

At what point is it ever a good idea to create, and actually run campaigns for clients that you don't have? The spec turned ghost ad epidemic seems to be getting worse by the minute here - in some cases I understand how it happens. Say, for example, you have an idea approved by the local branch of a worldwide brand which gets nixed the moment the global director gets a whiff of it. Or, you were way too exited when you submitted spec work here that you forgot to tell us it was spec and the worlds adblogs operate under the assumption that it's real (please don't do that).

Seems to me that we're getting more and more cases of this, is it happening more often or does the collective hive mind of the web reveal them more often? Even Cannes is littered with ads that are ghosts these past few years, remember the Luxor hightlights campaign from Leo Burnett, even though it was Lowe's client. JC Penney never approved the dressing down ad which Saatchi NY won a Cannes Bronze Lion with, but at least in that case Saatchi did actually have the client. The balls of creating an ad for a competing agencies client and running with it, wow.

There are places you can show off spec work, for example the London International IDA, and new awards for work that dies on the foam core is popping up like mushrooms every day, even we have a spec work category here so we don't delete submissions, even when the client does a u-turn after you've spent a week on the shoot creating that great campaign.

Badland: 
Adland: 
 

Wi-fi advertising, an idea ripe for picking at least twice

Remember this idea? It was created by They for Coffee Connection (an old client of mine actually, we did Fax ideas which tells you how long ago that was). They used "WiFi headlines" to nudge people into getting another coffee, or maybe buy a tasty muffin - the customer would ask what the WiFi network was named and the barista could reply "BuyAnotherCoffeeAlready" and mean it. Very funny. So clever that They won Silver in the Epica awards 2008 with it.

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Peta into recycling, rerun naked pregnant women protest outside of naked chef's restaurant

PETA are into recycling now, or simply running short on shocking ideas involving nude women. They staged a naked protest outside the naked chef's restaurant, with pregnant women caged in the same cages that pigs live in their entire lives.
So why is Jamie a target? Because he's encouraging people to "save our bacon" by buying British pig meat .

Now, we know that Jamie is aware of the horrors behind factory farming in Europe (he even has a campaign against it), but we're hoping he'll realize the obvious: That the best way to stop cruelty to animals is to stop eating animals—including British ones. Good thing we've got friends in the U.K. who are only too happy to educate Mr. Oliver on the horrors of all factory farms.

So the refreshing new twist here is that PETA are attacking allies, since Jamie is for the humane treatment of animals that become food - BBC reports:

The spokesman for the chef said: "They do seem to be protesting against somebody who is trying to help the situation.
"In the programme we never said that the British pig farming industry is completely whiter than white, we did a very balanced programme."

Adgrunts will remember that they did this already last year on mothers day. Reruns are in!

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Adland: 
 

BBDO Mexico rips off Fully Flared skate video by Spike Jonze

Our pals at agency spy have found these gems via The Berrics, however Agency Spy's efforts in reaching BBDO Mexico for comment were fruitless. The Berrics, which is run by pro skaters Steve Berra and Eric Koston, has posted the entire snickers commercial on their site calling it "BBDO Atrocity", which should get most skater fans noticing it. (also, it's better quality so you might as well check it out there).

Lets see what all the fuss is about, shall we? Three films inside!

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Kent Police and Rodney District Council are hauntingly similar.

This has been haunting me. Where had I seen something similar to this anti-speeding ad sponsored by Kent Police? And then it hit me (I know, I know). Adland, of course, home of the uncomfortable coincidence. The suspect was made in New Zealand, so obviously the English agency wouldn't have seen it. But still - what a turn up, eh?

For quicktime, check Rodney District Council - Haunting Girl - Ambient, New Zealand

Badland: 
 

Global Warming warning ads gets us in Deep Water in Badland.

Ah. I often argue that the media being identical doesn't mean that the idea is identical. Here on the other hand, what differs seems to be only the art directors choice of painting the city skyline as seen from above, vs on the sides of the pool. I don't care if they're intentional copies of each other, I'm more interested in which execution do you think is better?

First up, HSBC's Swimming pool for globalwarmingsolutions.co.in

It reminded me quite a bit of DDB Malaysia "waterworld" ambient underwater poster back in 2007.

(full views inside)

This version, for HSBC was created by Ogilvy & Mather in Mumbai, Hindistan (India)
Credits - EYY/ECD: Piyush Pandey • YY/CD: Rajiv Rao • SY/AD/RY/CW: Shirin Johari

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