Two complaints. Two. That's how many complaints "Advertising ombudsman" Elisabeth Trotzig has received about this ad so far. The Fathers Day ad for the high end exclusive mall Sturegallerian in the center of Stockholm used a classic trick to shake up the category of fathers day ads.
Nothing new under the sun, you know. Here's two ads, one from the 1960s showing that the Buick has such comfortable lounge seats you might want to lounge in it, and one from more recent years showing the same idea for Volvo.
The TLC 'world premiere event' last Wednesday, July 17, " Here Comes Honey Boo Boo" was launched with scratch&sniff cards. Watch and sniff! So when the redneck olympics of sliding around the kitchen linoleum drenched in butter happened, you could scratch your card and smell butter. When mama June sniffed a babies head, you could smell the scent of baby. "Scent of a baby" should be a chick-flick.
Star Trek star and all around hilarious gay rights fighter George Takei alerted everyone to the Queen signing a marriage Equality law in the UK today, via this image posted on facebook, and link he tweeted out on twitter. Because only Captain Kirk aka William Shatner can keep up with George on social media.
So, still hungover from Cannes, Oreo and DraftFCB are basking in the shine of their glorious Lion win for Oreo Daily Twist, when lady-who-has-real-job™ asks... "How is the Oreo thing any different from the Google doodle?" OH PLEASE! Back off, lady, this area is for professionals in advertising only. Just because you educate the next generation of consumers doesn't mean you have any idea about what makes an ad campaign. Have a seat in that tiny uncomfortable desk over there while I explain.
Sure sure, we see ads that are very similar. We see ads that have the same idea. We see ads that have the same base idea, from companies that have the same name? Hold up, that last one is a rarity so lets look at Frontier vs Frontier, because hilarious.