The UK advertising watchdog Advertising Standards Authority (ASA) announced our favorite toplist on Tuesday by releasing their annual report. Top honor goes to an ad shilling mince meat pies, which became the most complained about advert in the UK last year.
As if to cement it's mythical cult status Cillit Bang has lucked out completely and gotten their ad banned by the ASA.
It is the scene with the penny that is causing trouble, the advert claims that it can make "an old penny good as new" in only 15 seconds. The Advertising Standards Agency said the claim was "exaggerated" and that the advert was "oversimplified and misleading". It ruled it must not be shown again in that form. The Cillit Bang company defended itself by saying that the voiceover unintentionally "oversimplified the chemistry". Too little too late.
Cillit Bang's logo is available on a range of badges and t-shirts as ironic hipster kid gear, and will probably only become more hip now.
No rest for the wicked, they say, so here is yet another pair of ads ready for Badland. A tip from an adgrunt who prefers to remain anonymous in this case leads us to twin ads for the same Nintendo client!
"The winner of a Golden Egg (Guldägg)in print/magazine category - Nintendo by Lowe Brindfors - is based on the same idea McCann Norway did three years ago. For the same client."
"Don't you ever get tired of pairing up those Badlanders?" some people say. "Don't you know that twin ideas can just happen?" protest the defensive ones.
Sure I know that, I say that, and sure sometimes I'd rather have an ice-lolly than make another Badland pair... But then again there are other times when I just roll my eyes and wonder who was the lazy-ass bastard to fall so deep into demo-love that you can hardly tell the copy apart from the original.
Running shoes and cranberry juice. Who would have thought they had something in common. According to both Reebox (a.k.a. RBX) and Oceanspray the reasons for working out and eating right apparently all come down to one thing, getting into your skinny jeans.
The same idea sells two different cars on two sides of the pond. Watch American Toyota versus British Volkswagen. Adgrunt Kgeiger spotted these, where both cars are so inexpensive the owners think they got a great deal through a mistake. The question is who is the cheap one?
Media Guardian reports that the Marmite "Love it or Hate it" Blob spot was pulled from kids' TV. The ad, created by DDB London, spoofs the classic 1950s sci-fi horror film The Blob has been banned from kids' TV and TV shows kids' might be viewing (like Pop Idol) because it gave children nightmares. And it terrified two- and three-year-olds into refusing to watch television, the Advertising Standards Authority said.
The ad shows a large blob of Marmite squelching its way through the center of a busy main street, with some who try to out run it and others who happily run towards it and dive in head first. The ad can be viewed here at Marmite's web site.
When it first appered in Italy last month the city of Milan didn't take too long to ban the poster from appearing there. Now that the campaign reached France the Catholic Church there sprung into action at once and took the offending ad to court. The judge ruled that the ad was "a gratuitous and aggressive act of intrusion on people's innermost beliefs". The prosecuting lawyer agreed: "Tomorrow, Christ on the cross will be selling socks."
What the butterfly never learned is that the fastest way between point A and point B is in a straight line.
Seems that creatives have learned how to illustrate with that line between point A and point B. Here are two campaigns that rely on the same execution and idea, as the execution is the idea. One campaign is for tyres , the other for luxury cars.
Blackspots advertising campaign seems to be centered around getting banned, something that happens a lot to AdBusters ads actually, they have more than ten years of experience in getting ads refused from big networks. It's the reasons for not airing the ads that really crack us up though, the 15 second animated ads were rejected by the fux at FOX and the empty MTV because, as FOX put it, they are "too jumpy".
Who knew, jumpy is now too risque, and that's even without any breasts or nipples involved. Does FOX think the fuzzy animation has some strange hypnotic powers beyond advertisings usual persuasion?
Maybe they think it's like that video in the Japanese horror flick "Ringu" and it has special powers...... Read more to see the "jumpy" animation.
Fans of Badland know that sometimes, twin ideas just happen. Blame it on syncronicity, similar thought patterns, the idea Gods or aliens, or just a bad-idea-day, no one knows exactly why it happens... But we do know that it does. Read more to see three very original stolen jeans ideas from three different countries all appearing independent of each other.