The documentary Super Size me which got high praize at the Sundance Film Festival and doing really well at the boxoffice, is again in the news - this time for being "banned from MTV".
Reuters picks up a press release and headlines it: "Super Size Me" gets downsized by MTV", claiming that MTV has refused to air advertisements for documentary "Super Size Me"... Aaaah, but did they? The Hollywood reporter hears out MTVs version of the story, where a spokeswoman said the channel suggested some edits of the commercial, but ultimately accepted the original version. What MTV couldn't stomach was a scene where Spurlock was vomiting - this from the channel that brought you Jackass. By MTV's account, IDP then withdrew the commercial, "and instead of submitting the commercial, they chose to put out a press release." Is this simply a PR-ploy?
A Tooheys New beer has been pulled after complaints that it was cruel to cane toads - in the ad three men were seen using the poor critters as golf balls. Nearly 200 people complained they were not amused at watching toads being whacked with golf irons, even if the creative idea was a friendly poke at the NSW-Queensland rivalry. The advertiser news reports of many other banned and withdrawn ads, a Coca-Cola ads depicting people surfing on photocopiers, and a BMX ad where bikers jumped over cars for were both sentanced for encouraging "dangerous behaviour". Another ad, for Just Jeans, showed a bunch of boys throwing chairs down stairwells and off rooftops was deemed to show "gratuitous destruction and vandalism".
They might seem trigger happy down under but according to The advertiser the latest figures shows that only 11 complaints out of 1191 were upheld.
An ad that encourages Europeans to vote has been re-edited for Britain, editing out part of a scene where a young woman breastfeeds her baby.
The CAA felt it was too overtly sexual for it to be given a universal certificate. In all the other European Union countries the nipple version will air uncut, the voiceover says: "You've been voting since you were born: don't stop now - European parliament elections, 10th of June."
Don't try and look as cool as the Hanson boys if you're an androgynous fella with long hair under the age of ten. A magazine advert for Armani has been withdrawn after it received 74 complaints to the Advertising Standards Authority and 10 complaints to the The Times magazine supplement that ran the ad.
The complaints said that the ad "sexualised children" was "offensive" and "exploitative", while others said the ad "could encourage paedophiles".
Armani knows that the model is male, but the the ASA argued gender was ambiguous and the ad "drew attention to the child's sexuality". Armani has agreed to withdraw the ad and won't run it again in the UK.
The controversial viral cat decapitation ad for ford Ka which gathered many more complaints than their pigeon killing car last year has also gathered much more press. While Snopes was out early debunking and rebunking the ad, and we posted it April 02 the day after the 'leak', the hype hasn't calmed down yet! A quick search leads to many news articles about the 'unauthorized' ad.
To be fair, I don't know who is ripping off who here. Of course, it's also possible that it could all be a coincidence - a freak occurance that defies the laws of man and nature, like Tunguska blast of 1908 or Paris Hilton's celebrity.
Two years ago radioshow hosts Jim Krenn and Randy Baumann got some media attention for their billboard, this year radioshow hosts Lex and Terry are getting media attention for the same tasteless tactic.
It took me way too many years to find the "original" mustache campaign that I remember from when I was a little kid - found deep down in the dusty archives of the Swedish Arla Milk products company, photos of famous people posing with big white mustaches. Concept ring a bell?
Or perhaps they've been playing with themselves so much they have gone blind on used adconcepts - Trojan condoms versus the sexy and controversial Coco De Mer campaign.
In late November of 2001 these ads appeared over the United Kingdom. Adam Scholes, art director of the series said: "These are war faces. The photographer was shaking and sweating after he took these." , I bet he was.... Already on the first day of the campaign the ASA was alerted and stated: "The British Codes of Advertising and Sales Promotion are quite clear: no ad should cause serious or widespread offence. The ASA will investigate any complaints it may receive about these posters." The campaign went on to rake in ad awards and photography awards.
ERK the ethical advice group have been real busy banning ads lately. The infamous Spank fashion ad and the bad body-pun ad from Pentax were both banned for passing the line of what is acceptable and clearly against the ICCs International code of advertising practice. .