Do people who like adrenalin rushes stay home in the couch? Or ride crazy rides? Here's how to make an entire TV commercial out of a *poster* idea!
...what no cheese? Ok, have you ever noticed that a computer mouse can look a wee bit like a wineglass when turned upside down? Well, so did everybody else!
Airport inspiration - European creatives seem to travel a lot.
Two sets of posters executing the same idea.
When flogging some weight-loss product - always use the visual of a BELT. MMmmm'K? Actually - these are smarter than that - but oh-so-alike..
The old "fish prefers mineral water" gag is enough to make me cry - commando.com has also collected a bunch in his archives - here are three examples from around the planet...
Can you believe this one? Two identical ads-gags in "new and interesting media" (not unusual) winning - get this - the same dang award separated only by a few years!
Did these ads copy each other - or did the idea-god simply mess with two creative teams heads at the same time? Who knows.
A logo for greenpeace and a logo for a newspaper - end up looking almost exactly the same?
Milk? and Mobile phones? What do they have in common? The packaging of course! But don't drag that all the way to the ads.....
as Paul Arden put it: A layout is never an idea. Here's proof. If you find an idea in here - you're a better adgrunt.
Ikea rocked the advertising world all the way from Canada to Denmark. Must've been all that jumping on the beds!
I think I can I think I can.. Rip off another train-ad, cause hey, they are all the same...I think I can I think I can I think I can.......
Dress to kill - visual chalkline pun executed (ahem) in the same style. Finally an idea in a fashion advert, shame it's been done..
Well, you might have seen at least one of these ads , it's a darn good idea. Advertising on the roof of buses.. Clever. Same headline, same media, soon to be same old.
Slip up. Thanx to Adlistmember Bot, who spotted these two twins. Apparently all cars are the same, and all your best ideas are formed while lying in the bathtub. classic.
Jonah Peretti founder of Buzzfeed has been riding the viral wave ever...