Or welcome to Welcome to sterotypicalvisual-land. These anti-smoking ads have the same visual. No smoke without fire as they say.. But who ripped off whom?
My old tutor Gillard used to rip our ads to shreads if we resorted to the left hand page "A" and the right hand page "B" idea. Here's a classic case of two A and B's with similar message.
This is the most blatant ripoff that I have seen so far!
Note that even the lines are more or less directly translated, as in " It's an american car.." vs "It smells Swedish..".
The good guys auto ads was in the 1995 Communication Arts Annual, and I'm sure they won a nice bunch of addy, andy, beffie bessie, clio and other assorted awards.
Three different product, (all drinkable - uh, no wait, that depends on who you ask..), three similar headlines, three identical propositions? What happened here?
This ad campaign may no longer run in Norway after several drivers have skidded off the road at the sight of the former Playboy model in a corset.
H&M are probably thrilled about the press.
I get it. Borrowed interest is everywhere. You can't escape it. The idea...