Flashback to Cannes lions and the Gold winning PR entry called Tramp A Benz which consisted of a man who hitchiked through Germany, but only in Mercedes Benz. He blogged about it, he facebooked it, there was even a book printed in the end showing all the nice drivers who picked him up. He was Stefan Gbureck, a former Hugo Boss model and 'emerging street photographer and performance artist from Berlin'. It all seemed to be his idea, even if he used the classic Mercedes line "The best or nothing" on his brown paper cardboard as he hitched.
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