Gunderson Health System is different, from other healthcare companies. Rather than give us something fake and chirpy, they went created a campaign featuring a more intense, but inspiring form of storytelling.
For this spot for Gunderson Health System, to show that they're different from other hospitals and give health care with emphasis on the word "care," the starring role is the dog. And it's a real therapy dog, too.
Oh floaty shoes. Where do you go on your journey? And why do you only come down to earth when you have to go to work? Is it because your freedom is lost? Is it because even the lightest shoes can't float when shackled to their corporate desks? Yes. Yes it is.