Del Taco takes it to a very weird level with its new spot. It looks like they're making beans in some steampunk themed disco or something. Remember kids, don't do drugs.

Oh yeah before I forget: between Ship My Pants and Unfreshing Believable, there is now a moratorium on near-swearwords in advertising.

Agencia Africa and Bolha bring us The Buddy Cup. Two cups with chips in them that allow you to become insta-facebook friends with a fellow drinker.

Surprised they didn't make it work with Bang With Friends.

The tech reminds us of the 2010 Coca Cola real life like, where real world like buttons updated your facebook page from Israel.

This three minute case study proves that if Coke manipulates us by putting us under with the help of a hypnotist, we'll believe Coke Zero tastes like Coke. Power of suggestion indeed.

Maybe it's just me but If this were a thirty second spot, it would feel like a goofy pepsi spot. Instead, it's Coke, but still goofy. Weird.

On a side note, when this came through the inbox, I mistakenly thought it had something to do with Hipgnosis. Pity it didn't. Because that's a concept I could really get behind no matter what it was.

The digital experts at BKWLD recently teamed with creative agency Hoffman Lewis to deliver a multi-layered, hands-on, and experimental new integrated campaign for McDonald’s. Tasked with increasing brand favorability and, more specifically, breakfast sales in the St. Louis market, BKWLD executed the production of six :30 broadcast spots, one mobile application, and a website to serve as a digital hub aggregating user chatter and special offers.