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Welcome to the Island of The Don't Hurry. Where there are Zero K runs, Sleep Yoga and a Barry White sounding parrot and turtles bringing you beverages.
Not to mention some slow moving beach goers and one spokesman who acts like The Most Interesting Man. If the Most Interesting Man used his Cruzan Rum to wash down a dozen valium.
To say this is a very weird commercial is understating it. There's even a strange edit around the 1:18 mark. It was either a mistake and they went with it, or they are trying to conceptually approximate what it's like to have one flash of lucidness during an alcoholic black out. Hard to say which. Especially because this piece of dialogue follows it: "Remember that thing you have to do? Neither do we."
It's twenty five seconds of a parrot spelling and sorta squawking out The Don't Hurry dot com.
Twenty five seconds to showcase a website. And when you type in the website name, it leads you to their Youtube page.
This campaign reminds me of how small Israel is in many ways, as the newspaper Yedioth shows younger readers that they've been the most popular newspaper in Israel since 1939. At bus stops near historical sites, the posters displays the front page of the newspaper from the historical event that happened there. Yitzhak Rabin's assassination, the siege of Tel-Aviv, Israels biggest social protest in 2011, Madonnas concert, bombings during world war two. Lots of history, very local and effective as the newspaper circulation rose with 1.6% during the campaigns run.
Brazilian Symphony Orchestra's (OSB) The Classics behind the Classics - youtube background ad (2013)
Brazilian Symphony Orchestra's (OSB) has the same problem most every classical orchestra has. Their audience is growing older, and they need to reach a younger crowd. While Konzerthaus Dortmund attracted new audience with their classical music milk, OSB went digital and filmed a classical orchestra from above so that they could fill all of youtube with the performance.
We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music.
As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.
McD hired Stefan Szwed-Stronzynski to change the chalk billboard twice daily. The idea is that cafés and restaurants change their chalk billboard as their menu changes, and since McD's serves fresh food too, so can they. Fresh croissants, yes we haz that. Warsaw office of DDB and art studio Good Looking and Krewcy Krawcy Productions set this up.
How relaxed do you get from drinking this relaxing drink? So relaxed that you think it's a great idea to go to an Ikea-like store to buy your flat-packed fire wood. Weird destructive relaxed.
How relaxed do you get from drinking this relaxing drink? So relaxed you fantasize about all the passengers being dead. Wait, what? Point here? To get some attention for being controversial, I suppose - but it just comes off as a little quirky and weird. And creepy. Because if you're really relaxed, you don't care about the life and death of passengers, as long as you have a seat to lounge in, right?
Here's the Benghazi attack ad the Republican National Committee created during last election, but never aired. It was approved in the final weeks of the presidential campaign, and replays Hillary Clinton's "3 a.m phone call" commercial from the 2008 campaign, then adds video of the burning U.S. consulate in Benghazi, Libya.
The Call Came.
On September 12, 2012.
Security Requests Denied.
Four Americans Dead.
And an Administration whose story is still changing.
The Call Came.
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