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Advance America - Numbers - (2013) :30 (USA)
See the spots here.
Advance America - Newspaper - (2013) :30 (USA)
See all the spots here.
Advance America - Got Everything - (2013) :30 (USA)
Fluid Editor John “JP” Piccolo recently teamed up with Station Films Director Sam Cadman via agency Erwin Penland to tackle the business of customer service for a commercial campaign to promote Advance America.
The campaign captures the unscripted reactions of customers approaching a deliberately disrespectful hot dog vendor. JP crafts Cadman’s expansive footage into several :30s presenting a closer look at the confusion of each customer.
Audi "Zachary Quinto vs. Leonard Nimoy" (2013) 2:44 (U.S.A.)
Two Spocks face off. Leonard Nimoy is understated as always with a dark streak. Zachary Quinto is Zachary Quinto. The spot's a touch long but it has a funny ending, if you discount the unnecessary button at the end.
California Lottery "More luck for your buck" (2013) :30 (U.S.A.)
More luck for your buck with a Fortune 55 scratcher. Hm. I might have to try this guy out...55 chances? Sign me up.
Puma "Dance Dictionary" (2013) 2:45 (U.K.)
Puma Fragrances teams up with a bunch of freestylers including PacMan, Storyboard and King Charles, to bring you the Dance Dictionary.
I thought you'd be able to write your own sentence and see if they could translate it-- they should do that as a live activation so it's more participatory beyond just clicking and watching.
The words and sentences have already been chosen and some of them extremely obvious. For instance, the word "heart" is translated by a dancer by making a beating heart shape with their hands.
It's about as fulfilling as watching someone else play Pictionary. But I'm sure the teen crowd will love it.
New York Lottery "Commute" (2013) :30 (U.S.A.)
In showering as in lotto playing: it pays to get the order right.
Shanti House "Margins" (2013) 2:00 (Israel)
Dozens of Israeli youths are living at the margins of society. Shanti works with these kids. They needed some donations. But they had no budget, for a campaign.
So Grey Tel-Aviv did something smart and simple: they borrowed the margins of the print ads of Israel's largest advertisers ato get the word out. Simple and effective. Nice one, mates.
CYF "Shelter From The Storm" (2013) 1;00 (U.S.A.)
This month is a foster Care Awareness Month. To create awareness and provide more information, the Coalition for Children, Youth and Families have created a campaign to let you know there is something you can do to help a child. It's all a drive to go to Foster Parents Rock.
The spot itself depicts the life of a child literally being in a storm without a safe place to go to.
St George "Home Loan" (2013) :30 (Australia)
St. George Bank really loves its customers. Newly appointed Saatchi and Saatchi set out to demonstrate this with a rebrand.
Nothing says rebrand like a little kid playing pretend. Because there's a little dragon in all of us.
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