IKEA wants you to enjoy the summer while you can

You've only got a small window to enjoy Belgian summers before it's back to darkness and rain. This simple outdoor campaign from IKEA Belgium illustrates that notion.

IKEA applauds the GDPR in a contextual print ad

If you've been living under a rock and suddenly wondering why you're getting an email from everything website you ever signed up for detailing their privacy service updates, it's because the European Union’s GDPR were rolled out on May 25th. To celebrate privacy online becoming simpler, IKEA made a cheeky post. The GDPR will simplify privacy, in much the same way that IKEA simplifies your home life.It's also a nod to IKEA’s own ability to make sure you hav

Lean & Caviar drop their new collection with attitude to spare

Lean & Caviar is a Brazilian street wear brand. This newest collection showcases the apparel with some appropriately in-your-face headlines that celebrate money for the most part. There's a serious gangster-edge to this that comes across.

Bank's Beer turns a building into a giant advent calendar.

For immediate release: Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season.
Here's a cool idea. Banks Beer took a disused, boarded-up building and turned it into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts the season’s cultural conventions. ‘Tells Christmas Like It Is’ takes place in Wolverhampton, the brewery’s home turf. Love the regional humor to this, too.

NatGeo Kids Magazine reminds you there's more to life than Black Friday

Clevel idea from National Geographic Kids Magazine in South Africa. They had a series of Facebook posts urging parents to remember that there's more to Black Friday than just superficial material goods including cleverly referenced IZOD, Angry Birds and Puma brands. They all come with social post copy that reads: This #BlackFriday, encourage a child’s interest in nature that could last a lifetime. Subscribe to National Geographic Kids Magazine for only R315 a year.

Carlsberg- Happy new year (2017) :12 (Israel)

For Jews in Israel, Rosh Hashana ican be e a hectic time on social. Hope on Facebook and you're bound to be met by well wishes and greetings. When Facebook announced it was implementing live photo technology for mobile, BBR Saatchi & Saatchi and Carlsberg had a little fun with the new type of media.
"The Best Way to Open the New Year," was a simple but effective and fun bit of engagement that asks people to 'Press Here and not Let Go'. Those who did, were taken through a Tube Goldberg like bit of animation until they get to the end, where a Carlsberg beer is opened.

the Creative Alliance "Undivided" (2017) :15 (USA)

It's 2017 and Americans are more divided than ever. Actually, Americans have been more divided than ever. And The Undivided has a lofty aim to do something about that. Namely by making you sign a pledge for Constitution Day to have civil discourse and focus on things that we "all agree on."

As a social ad, it tells me nothing about who they are or why I should care. So I don't care. At all. But for the sake of journalism, I'll do the research anyway.

The Working Assembly spruces up Bombfell's look

Subscription menswear fashion service Bombfell this week launched a new out-of-home campaign this week via creative agency Circus Maximus, the debut unveiling of its new identity created by design and branding agency The Working Assembly. Aiming to appeal to men looking for an easy, smart, and convenient way to dress better, the campaign launches with subway placements in NYC. I do like the upgraded identity. But the headlines are anything but premium, and feel a bit cliché.

Eat up all the Philharmonie de Paris has to offer

In January 2015 the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries.
Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people.

Xerox and Y&R want to Set The Page Free

What do Lee Child, Joshua Ferris, Roxane Gay, Gary Shteyngart. Jonathan Ames, Billy Collins, Jonathan Coulton, Sloane Crosley, Jonathan Safran Foer, Chip Kidd, Valeria Luiselli, Alain Mabanckou, Aimee Mann and Joyce Carol Oates have in common? They're all part of a big campaign from Xerox called Set The Page Free. Produced in collaboration with the famed 92nd Street Y, Set The Page Free is a giant collaboration featuring 14 different writers, and creative talent.

Vibe wants you to come to Israel. With your dog.

Fun Fact: Tel Aviv has the most dogs per-capita in the world. Guess that's why there's a National Dog Day in Israel which happens to be this coming Saturday.

Humboldt Redwood is the obvious choice

Humboldt Redwood is the largest supplier of redwood in California. This year Humboldt wanted to target specifiers to show them just why redwood is the best choice. In case you don't know, specifiers are the people who select building materials for construction projects. So this is business-to-business. It is also a great example of why there is no such thing as a bad category to work on because these ads are silly, fun, entertaining and effective in their communication.

The Legacy Lab honors visionaries

The Legacy Lab™ is a L.A.-based think tank that explores the dynamics of long-term branding in a 140 character world. This print campaign was launched to promote its inaugural class of Legacy Lab Honors.

PETA's new poster campaign: Meat messes up your sex life

PETA - People for the Ethical Treatment of Animals - have hired an ad agency. Shocking, yes, so here's a print campaign created by Y&R New York. It focuses on awkward bedroom moments, with a humouristic twist, and what we see is the aftermath of erectile dysfunction. The claim is that the animals (eaten) are the cause of said issue.

Bola Pra Frente Institute - "Shots of change" billboards from bulletholes

When the Bola Pra Frente Institute needed to attract 600 kids to their open spots in their sports & education after school program, they had one rather large problem. Operating in one of the most violent favelas in Rio de Janeiro, Favela do Muquiço, there were no advertising billboards to advertising on. No poster sites, no direct mail.

poster that doubles as a fishing net
The warning poster that can also be used as a fishing net.

To educate fishermen on the need to join the hunt for lionfish, a venomous species destroying the Caribbean ecosystem, Geometry designed very smart posters.

Printed on an incredibly tough material, it explains everything the fishermen need to know about the lionfish, it shows images of the lionfish, and then the poster also transforms into a lightweight net the fisherman can use to bring home the catch. Yes, it's a poster that can work as a fishing net. How very clever!

Home Hardware wants you to remember to pack up your pets this moving day.

Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called “Moving Day,,” and it’s the busiest day of the year for tenants to move within the province and it can make a large city like Montreal chaotic. Even worse is the fact that every year, more than 1,600 pets are left behind by their moving owners.

OneMethod’s SweetSixteen: The Year of Evolution redesign

Toronto, June 7, 2017 – OneMethod turns sixteen this year and to celebrate sweetly, the Toronto-based digital and design agency is evolving with a new look, a new space, and a new approach to collaboration.

Africa Rocks for the San Diego Zoo, print posters and key art

San Diego Zoo have created the Africa Rocks exhibit, these are the posters for it.

BETC brings back the Fashion Charity Sale

If you happen to be in Paris next weekend, you might want to go shopping. For a good cause. BETC has once again partnered with anti-AIDS NGO called AIDES for a Fashion Charity Sale.
The sale will run from the 9th to the 11th of June in Les Magasins généraux which also happens to be the new office building of the BETC. This is located in a Parisian suburb called Pantin.