Lean & Caviar drop their new collection with attitude to spare

Lean & Caviar is a Brazilian street wear brand. This newest collection showcases the apparel with some appropriately in-your-face headlines that celebrate money for the most part. There's a serious gangster-edge to this that comes across.

Bank's Beer turns a building into a giant advent calendar.

For immediate release: Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season.
Here's a cool idea. Banks Beer took a disused, boarded-up building and turned it into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts the season’s cultural conventions. ‘Tells Christmas Like It Is’ takes place in Wolverhampton, the brewery’s home turf. Love the regional humor to this, too.

NatGeo Kids Magazine reminds you there's more to life than Black Friday

Clevel idea from National Geographic Kids Magazine in South Africa. They had a series of Facebook posts urging parents to remember that there's more to Black Friday than just superficial material goods including cleverly referenced IZOD, Angry Birds and Puma brands. They all come with social post copy that reads: This #BlackFriday, encourage a child’s interest in nature that could last a lifetime. Subscribe to National Geographic Kids Magazine for only R315 a year.

Carlsberg- Happy new year (2017) :12 (Israel)

For Jews in Israel, Rosh Hashana ican be e a hectic time on social. Hope on Facebook and you're bound to be met by well wishes and greetings. When Facebook announced it was implementing live photo technology for mobile, BBR Saatchi & Saatchi and Carlsberg had a little fun with the new type of media.
"The Best Way to Open the New Year," was a simple but effective and fun bit of engagement that asks people to 'Press Here and not Let Go'. Those who did, were taken through a Tube Goldberg like bit of animation until they get to the end, where a Carlsberg beer is opened.

the Creative Alliance "Undivided" (2017) :15 (USA)

It's 2017 and Americans are more divided than ever. Actually, Americans have been more divided than ever. And The Undivided has a lofty aim to do something about that. Namely by making you sign a pledge for Constitution Day to have civil discourse and focus on things that we "all agree on."

As a social ad, it tells me nothing about who they are or why I should care. So I don't care. At all. But for the sake of journalism, I'll do the research anyway.

The Working Assembly spruces up Bombfell's look

Subscription menswear fashion service Bombfell this week launched a new out-of-home campaign this week via creative agency Circus Maximus, the debut unveiling of its new identity created by design and branding agency The Working Assembly. Aiming to appeal to men looking for an easy, smart, and convenient way to dress better, the campaign launches with subway placements in NYC. I do like the upgraded identity. But the headlines are anything but premium, and feel a bit cliché.

Eat up all the Philharmonie de Paris has to offer

In January 2015 the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries.
Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people.

Xerox and Y&R want to Set The Page Free

What do Lee Child, Joshua Ferris, Roxane Gay, Gary Shteyngart. Jonathan Ames, Billy Collins, Jonathan Coulton, Sloane Crosley, Jonathan Safran Foer, Chip Kidd, Valeria Luiselli, Alain Mabanckou, Aimee Mann and Joyce Carol Oates have in common? They're all part of a big campaign from Xerox called Set The Page Free. Produced in collaboration with the famed 92nd Street Y, Set The Page Free is a giant collaboration featuring 14 different writers, and creative talent.