Back when I taught at portfolio school I used to assign "non-sexy projects," so students could realize any product can be fun, no matter how boring it looks on paper. Take this silly but fun ad for LCI Insurance.
LCI might not actually do the kind of work you do but they are accomplished insurance professionals who have been serving Louisiana businesses for 25 years.
Next time you're in London and you see an ad at a bush shelter for Bahio coffee and think "Ah this ad sucks," don't worry about it. It will probably change tomorrow.M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves the ads depending on your reaction to it.
When it comes to blood donors, Romania ranks among the lower three countries in Europe. McCann Bucharest came up with a clever way to get people donating. They partnered with the UNTOLD Festival, one of the biggest music festivals in Romania, as well as The National Institute for Blood Transfusions to launch “Pay with blood.
Serve Marketing, the country’s only all-volunteer advertising agency, created these crazy out of home boards for the Women’s Fund of Omaha. Their Adolescent Health Project is working to curb STDs in Omaha. Kudos to the Women's Fund for being irreverent.
Evian and Le Slip Français have partnered for a collaborative pop up collection for babies and grownups alike. Starting this month, the 100% made in France evian X Le Slip Français collection, can be found on Le Slip Français as well as in stores.
Olympic advertising is as old as old can be. Stockholm was running Pro-Sweden ads for the Olympics as far back as 1912. The original poster, designed by Olle Hjortzberg’s design, featured a lot of nudity and even with a couple of orange streamers were well-placed, the poster was banned. Today of course, the banners wouldn't be necessary, but the ads would be banned for being Pro-Sweden.
The London Underground will go on strike, during the hottest month of the year, and still people will need to get to and from work and other places. Enter this antiperspirant brand "Sure" topical ad campaign, telling people that even if the tube stops, they don’t have to.