What's going on here? Seems that down in South Africa, they take their vitamins seriously. Flinstones kids and BamBam are reported to be very envious.....
Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.
In a really odd "brainsync" one of the wk12 chosen tipped us to their tactful (hehe) "Fail Harder" wall many hours after I posted about it. Wed, 12 Jul 2006 18:30 the email from Mike at wk12 tipped me, but I had already made the post about it on Wed, 12 Jul 2006 10:17 AM. So it was still on the front page, only two posts down.
Bachelorism is an epidemic, or so says Match.com. Their new campaign is a spoof low budget issue campaigns. Seems that single women are the cure for this epidemic...what a surprise. Read on to see some of the print ads.
Sony has filed a very interesting patent in the US for some "vehicle communication equipment" where you can push some buttons in your car and beam a message over to another car nearby that has the same widget installed. Apart from messages like "you cut me off mofo!" and "hey lady you're hawt, pull over" coming into frequent use, my money is on these devices being spammed as soon as a large enough portion of cars have them installed.
Just think, years from now college kids can have cruising and beaming messages to cars as their intern gig, rather than web surfing and spamming myspace and xanga. Now that's progress!
Most everyone has been talking about the death of the commercial for years now, but with the boost of online video (which was bound to happen as everyone got broadband) things are not only looking up, new video channels seem to appear daily. See the video blimp and the video posters in the tube.
Mark Tutssel, worldwide chief creative officer at Leo Burnett is even touting youtube as a media channel, which I'm sure will cheer up the guys at youtube whom I hear burn through $12 million a month with no business model or income in sight.
Apart from similar services, such as google video and hundreds of lookalikes, youtube might find that users choose to upload their content where they get a slice of the ad-income-pie. An article in TV week "Gold rush in viral video" announces that Revver plans to come out of beta already in July. Revver shares the ad revenue with the video content creators, much like google adwords let a chunk of the income spill on to the sites that use it. One of the most famous videos released on Revver is the Coke and Mentos fountain insanity.
Revver's software lets video creators track their videos across the Internet, whether on MySpace, blogs, social networking sites, via e-mail or on Revver, said Steven Starr, Revver's founder and CEO. "Revver's [software] allows for dynamic ad insertion, so where the video is being viewed we are serving up an ad after the video is seen," he said.
Perhaps next time you film your cat crashing into a wall, your baby sister miming to Barbie Girl or your dumb neighbour nearly castrating himself doing a stupid bike stunt, you'll opt to upload said video to a place where you could not only track its popularity, but also make a buck or two on it. Youtube needs to watch its back. Video creators might also decide to hold on a little tighter to the content they create now that they can make money on their own funny films....
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