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The 15-second PSAs from Project Hello are currently airing on FUEL TV and will roll out on other cable channels this spring. The PSAs were independently shot in Miami and in Los Angeles by commercial directors Nelson Cabrera and T.G. Herrington respectively, and use a mixture of film and digital video. The idea was to capture people who live on the streets, many of which that look like your average citizen, in their element. The long, dramatic pauses, and silence interrupt the typically busy broadcast media and force the viewer to take a closer look at the human looking back at them and the oversized nametag sign they are holding.
When we shone the spotlight on 86 the onions Chad Rea said " I'm also very proud of our own philanthropic initiative Project Hello. It just feels good to do good. "
Project Hello - Errol - (2004) 0:15 (USA)
Super adgrunts click to view.
Apparently in the new XBox 360 spot airing in the UK, there is a hidden easter egg. By pressing the red interactive button on their digital remote, viewers are presented with a high-energy and fast- paced video that reveals the games and features of the new Xbox 360.
Leading DiTV agency Weapon7, in collaboration with digital agency AKQA, has created the interactive launch campaign for Microsoft's Xbox 360. The initiative airs nationally on Sky on the 22nd of December and will run for a month. The spot can be accessed through four different commercials and the Sky a-z.
Stephen McGill, Head of Marketing for Xbox UK, says: "In this instance the medium of digital TV has given us a fantastic opportunity to show the world of Xbox 360 and be able to excite and engage a traditionally exclusive audience. Weapon7's idea is inspired from the core gaming audience and is a truly innovative way to add an extra element of engagement and talkability."
"This commercial is the first in DiTV to allow viewers to play with the advertising," says Steven Hess, managing partner of Weapon7. "For those who choose to go deeper into the ad, they will discover that there is more to it than meets the eye. However, we're not giving away any secrets."
The linked article also has tips for finding the easter eggs.
To promote Durex condoms with ribs or with knobs, in some cities in Belgium condoms were painted on paving stones with the according pattern.
Great advertising and a very simple, yet effective idea!
Credit: McCann Erickson, Belgium
As part of JWT's Don't drink and drive campaign they are running ads in AutoTrader through January which look like regular car adverts, until one takes a closer look.
One ad for a Vauxhall Astra 1.7D Turbo shows the car as it would normally look in a typical ad, but with a man hanging out of the windscreen, apparently dead.
The copy reads: "ABS, power steering and driver's airbag. But nothing to stop passenger hurtling through windscreen after driver had spent a couple of hours in pub. Don't drink and drive. AutoTrader."
Another ad shows a boy lying on the ground in front of a car after a "lady owner who, after a few sherries, knocked down and killed a boy playing outside his home".
In another creative, an ad features a shot of a Ford Fiesta up against a lamppost with the words: "60,000 miles, central locking, new alloys, new radio/CD player, all a complete write-off after the young driver had a few cocktails, drove into a lamppost and killed herself outright".
Creatives on the campaign include Simon Horton (AD), Hanna Ford (CW), and Adam Hinton (Photographer).
It's that time of year when all those darn fruit baskets with wine bottles in them invade our offices - but some do put in an effort and try to make great gifts. Caffeinated, Grant Sanders freelance agency put together a gift-wrap for his client Rocket Surgery, who wisely chose to give away the new sexy ipod nano. Man i wish I was on the recipients list!
read more to see all four....
Washington Mutual tagged the Wexley School for Girls to create an approachable, engaging presentation that would intrigue first-time mortgage seekers and make them feel comfortable with the idea of a first house.
(read more fo mo')
This months NWA judge Euro RSCG's UK Director of Creativity, Gerry Moira, said about the winning ad:
"There's something joyously irreverent about this ad - the pastiche of the royal commemorative plates, the depiction of Margaret as a playgirl Princess - there's lots to enjoy.
The attention to detail, from the furry handcuffs to the Union Jack thong, is creative and eye-catching and underlines the cheekiness that permeates the whole execution. And it really worked - I actually watched the programme."
Read more to see the ad, you know you want to.
Starbucks continues to play with the red cup that they conceived of last year. Now the red cup stuck on the roof of a car goes live.
thomashawk.com has the picture, as they witnesssed the red car with the red cup on top and a smiling Starbucks guy in it on the Embarcadero in San Francisco yesterday.
When Thomas tried to alert the gentleman to the fact that he had forgotten his cup on the roof of his car, the man just smiled and said "I know, Happy Holiday's from Starbucks!". Dang! He was suckered into one of those... what should we call actor-based interactive ad-stunts like these? Davis who tips us says: "This may be a good way to attract attention, but I'm not sure if everyone appreciates being fooled by Starbucks."
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