Apparently in the new XBox 360 spot airing in the UK, there is a hidden easter egg. By pressing the red interactive button on their digital remote, viewers are presented with a high-energy and fast- paced video that reveals the games and features of the new Xbox 360.

Leading DiTV agency Weapon7, in collaboration with digital agency AKQA, has created the interactive launch campaign for Microsoft's Xbox 360. The initiative airs nationally on Sky on the 22nd of December and will run for a month. The spot can be accessed through four different commercials and the Sky a-z.

Stephen McGill, Head of Marketing for Xbox UK, says: "In this instance the medium of digital TV has given us a fantastic opportunity to show the world of Xbox 360 and be able to excite and engage a traditionally exclusive audience. Weapon7's idea is inspired from the core gaming audience and is a truly innovative way to add an extra element of engagement and talkability."

"This commercial is the first in DiTV to allow viewers to play with the advertising," says Steven Hess, managing partner of Weapon7. "For those who choose to go deeper into the ad, they will discover that there is more to it than meets the eye. However, we're not giving away any secrets."

The linked article also has tips for finding the easter eggs.

As part of JWT's Don't drink and drive campaign they are running ads in AutoTrader through January which look like regular car adverts, until one takes a closer look.

One ad for a Vauxhall Astra 1.7D Turbo shows the car as it would normally look in a typical ad, but with a man hanging out of the windscreen, apparently dead.

The copy reads: "ABS, power steering and driver's airbag. But nothing to stop passenger hurtling through windscreen after driver had spent a couple of hours in pub. Don't drink and drive. AutoTrader."

Another ad shows a boy lying on the ground in front of a car after a "lady owner who, after a few sherries, knocked down and killed a boy playing outside his home".

In another creative, an ad features a shot of a Ford Fiesta up against a lamppost with the words: "60,000 miles, central locking, new alloys, new radio/CD player, all a complete write-off after the young driver had a few cocktails, drove into a lamppost and killed herself outright".

Creatives on the campaign include Simon Horton (AD), Hanna Ford (CW), and Adam Hinton (Photographer).

Åkestam.Holst in Sweden turned a building in Stockholm into a giant speaker to advertise their Hi-Fi client "Pause", which just happens to be located in that same building. Clever.

Tagline: Extraordinary powerful store
[via Researcher]

This months NWA judge Euro RSCG's UK Director of Creativity, Gerry Moira, said about the winning ad:

"There's something joyously irreverent about this ad - the pastiche of the royal commemorative plates, the depiction of Margaret as a playgirl Princess - there's lots to enjoy.
The attention to detail, from the furry handcuffs to the Union Jack thong, is creative and eye-catching and underlines the cheekiness that permeates the whole execution. And it really worked - I actually watched the programme."

Read more to see the ad, you know you want to.