Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.
Virgin has a contest to promote their new online digital music service - see Virgin game at Heavy.com for the ad, which - ironically - has an ad running before it. Ground Zero created the ad which has no less than 74 band names hidden in it. Yes, seventy-four. I think I spotted five so far. Augh! This is tough!
To save you the trouble of loading it over at at heavy.com, just read more to see the ad without the virtual magnifying glass right here.
Starbucks has brought back it's Red Cup site again this holiday season. In addition they have a print ad running which is perf-ed, allowing consumers to send the top portion as a card wishing them "happy holidays".
Earlier we pointed out VW's Force of Good website for the Beetle by Arnold Worldwide. Apparently there's a print campaign to go with it. A bit strangely it uses a trading card type strategy (sort of like Miller did a while back). The info on the backs of these cards include: Home, Job, Ride, Bud Vase, Special Powers and Good Deeds. Read on to check it out.
Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the ‘virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).
Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the “virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).
MSN recently created a website in conjunction with Sprite — it’s called "The Wall".
Then, MSN hired a Seattle agency known as the Wexley School for Girls to help them launch the website in a loud way, on the ground, guerilla style, in Atlanta where Sprite (aka Coca-Cola) is headquartered.
Wexley held a design contest, received entries from all over, selected 3 winners, created gobo’s with the artwork on them, and "tagged" the city using high-powered light projectors, throwing artwork randomly all over town.
With this crazy looking leaflet modeled on scary cartoons, children can read: "Imagine that a man dangles a piece of candy in front of you. As you grab the candy, a huge metal hook stabs through your hand and you're ripped off the ground. You fight to get away, but it doesn’t do any good. That would be an awful trick to play on someone, wouldn't it?"
It has not been well received: Fox News reports "PETA Tells Kids to Run From Daddy"
"This is traumatizing kids by the thousands. There's going to be long-term psychological damage from these kids being exposed to the material that PETA puts in front of them on a regular basis," Martosko said.
A couple weeks ago I posted about a Starbucks newspaper ad that played off it's placement and used a crossword as the main concept. In today's The Daily Telegraph from the UK, Canon has taken a similar route with this ad touting their ability to "solve financial conundrums with ease." The ad appeared on the puzzles/weather page. (read on to see the ad)
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