Adland's print and ambient

Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.

Millets - Reindeer - (2005) Print (UK)

Miles Calcraft Briginshaw Duffy created this seasonal newspaper ad for Millets, a UK outdoor goods retailer.

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Lynx - Two's Company - (2005) Print (UK)

This Lynx newspaper ad ran in the Daily Telegraph at the end of November.

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Virgin viral game - spot the band names.

Virgin has a contest to promote their new online digital music service - see Virgin game at Heavy.com for the ad, which - ironically - has an ad running before it. Ground Zero created the ad which has no less than 74 band names hidden in it. Yes, seventy-four. I think I spotted five so far. Augh! This is tough!

To save you the trouble of loading it over at at heavy.com, just read more to see the ad without the virtual magnifying glass right here.

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Starbucks - Long Lost Friends - Print - 2005 (USA)

Starbucks has brought back it's Red Cup site again this holiday season. In addition they have a print ad running which is perf-ed, allowing consumers to send the top portion as a card wishing them "happy holidays".

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VW - Beetle - Force of Good - Print - (USA)

Earlier we pointed out VW's Force of Good website for the Beetle by Arnold Worldwide. Apparently there's a print campaign to go with it. A bit strangely it uses a trading card type strategy (sort of like Miller did a while back). The info on the backs of these cards include: Home, Job, Ride, Bud Vase, Special Powers and Good Deeds. Read on to check it out.

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Push The Button - playing sink the battleship for real.

Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the ‘virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).
Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the “virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).

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RAC - Car Exercises /Pigeon (Print-Newspaper) UK

The RAC has a new advertising campaign running in national UK newspapers. There are two executions, spread over double pages using full color. The ads provide advice on motoring, from exercises to avoid stiffness on long drives to the toxic nature of bird poo.

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Light Graffiti in Atlanta

katrinka's picture
Posted by katrinka on 21. November 2005 - 16:31

MSN recently created a website in conjunction with Sprite — it’s called "The Wall".

Then, MSN hired a Seattle agency known as the Wexley School for Girls to help them launch the website in a loud way, on the ground, guerilla style, in Atlanta where Sprite (aka Coca-Cola) is headquartered.

Wexley held a design contest, received entries from all over, selected 3 winners, created gobo’s with the artwork on them, and "tagged" the city using high-powered light projectors, throwing artwork randomly all over town.

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PETA - Your Daddy kills animals - leaflet

PETA your daddy kills animals
PETA your daddy kills animals

With this crazy looking leaflet modeled on scary cartoons, children can read: "Imagine that a man dangles a piece of candy in front of you. As you grab the candy, a huge metal hook stabs through your hand and you're ripped off the ground. You fight to get away, but it doesn’t do any good. That would be an awful trick to play on someone, wouldn't it?"

It has not been well received: Fox News reports "PETA Tells Kids to Run From Daddy"

"This is traumatizing kids by the thousands. There's going to be long-term psychological damage from these kids being exposed to the material that PETA puts in front of them on a regular basis," Martosko said.

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Canon goes Sudoku

A couple weeks ago I posted about a Starbucks newspaper ad that played off it's placement and used a crossword as the main concept. In today's The Daily Telegraph from the UK, Canon has taken a similar route with this ad touting their ability to "solve financial conundrums with ease." The ad appeared on the puzzles/weather page. (read on to see the ad)

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