Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.
The creative team behind Adidas latest campaign have a thing for numbers as they launched their nes poster series +10, on the 10th of the 10th at 10:10 CET at adidas.com/football.
The campaign features black and white portraits combined with nationalistic colors of the player portreayed, over 25 players are featured amongthem Beckham, Kaka, Riquelme, Zinedine Zidane, Raúl and Michael Ballack.
The portraits were shot by the photographer Robert Wilson. Robert is the son of the legendary Arsenal goalkeeper Bob Wilson, keeping it all in the football family so to speak.
To tempt people to resturant Tres in Gothenburg, Miami served vacuum packed Serrano ham as DM in peoples mailboxes.
"We wanted to do something different, something that made people stop and take notice, that's rather unusual in our business" says David Lyckdal restaurateur of the Spanish bar Tres. Having a slice of vacuum packed Serrano ham arriving with the mail instead of the usual "you may already be a winner.." crap, is indeed rather different. (read more to see DM piece).
Intel has a new campaign for the fall breaking this week highlighting "the digital entertainment benefits of the Intel(R) Centrino(R) mobile technology platform for laptop PCs." The campaign, created by McCann Worldgroup in New York, will run in 8 countries as print, online, retail, TV, and outdoor.
Ads feature celebrities such as soccer player Michael Owen, actress Lucy Liu, skateboarder Tony Hawk, and actors Tony Leung and John Cleese. Read on to see the ads.
The Denverpost shares a story of an ad exec with big ideas, the kind that looks for new places to put ads - before any specific communication idea - all the time. Oh boy.
...Golden advertising executive Greg Gorman, 46, has come up with a better idea.
In 2003, he looked out his window at the Denver West office park and noticed all the safety-yellow stripes marking parking spaces. Why not turn those stripes into ads? he mused.
An ad that ran on Wednesday for Greenpeace in UK newspapers takes a well aimed stab at Ford.
With gas-guzzling 4x4s, the Kyoto Agreement (or lack thereof), reducing carbon emissions etc. are all hot-topics in the national press at the moment.
Activists Greenpeace make excellent use of their (donated) space to raise their point about the damage of "fashion" versus environmental issues.
Using the famous, iconic Model T Ford attracts the reader's eye, and the expansive use of white space, helps focus the reader on the key points.
Mitsubishi Motors has teamed up with Miami advertising hot shop to sell their cars with a decidedly different tactic.
"The climate of car advertising is as you know, quite harsh competition is tough, and sometimes it can be very hard to make ones message heard with only conventional methods. This is why we chose to add an extra edge to our campaign with alternative guerrilla style advertising." said Annika Lennstam from Mitsubishi. (read more to see it)
Claymore summed it up thusly back in 2001, when he reported on the Russian arm of Space Station Alpha allowing four brand to shoot commercials in space.
Since then many an ad has been shot in space, some creative and some complete dreck as usual, and now it's Japanese cup a noodle's turn. Sign on San Diego reports
Japanese noodle maker to film TV commercial at International Space Station.
The Advertising Standards Authority (ASA) in the UK has begun an awareness campaign aimed at consumers to inform them of who to complain to about bad ads.
Today the campaign breaks with TV, banner ads, posters and print. The ads were developed by Columns Design and director Michael Keillor.
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