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It's been a while since Benetton ads have won awards. They either weren't running many or they weren't as good or controversial as in the past. But Fabrica with the help of 72andSunny changed that, which is why their campaign took the Grand Prix in Press. Although, personally, I'd prefer a campaign to have won that wasn't just a series of slight variations of the same visual idea with the same exact copy. Sadly, many of the Gold Lion winners were the same sort of thing. Oh well. Maybe next year will be different. We can only hope.
"The problem with awards" Margaret explains "is that they have on statue when an entire team worked on something..." and on that thought alone, the rubiks cube like award for ThinkLA was born. With this new trophy design each member of the team can reveice a part of the award, and they can be displayed alone or together. If the office fancies keeping the collected cubes in reception, team members can buy their own pieces.
Playing off the old fish tale "this big, honest" for canned fish is pretty funny!
Unless you think about it too long. Because then you say "Wait a second, those fish tales are always about the one that got away, so why would a guy be telling a story about the size of a can that obviously can't go anywhere."
They created a sort of Mugshot Yourself app on Facebook to make use of the show's fans. Thousands more flocked to become a "Usual Suspect," by downloading the app, and putting their face in a mugshot.
From January to February, the number of Facebook fans grew from 10,000 to 30,000.
So check this out. Some people don't just hear music, but they see colors and geometric shapes as a visual aid. They call this neurological condition Synesthesia.
Two well known artists who suffered from it were Wassily Kandisnky and a Finnish composer named Jean Sibelius.
Agency 358 Helsinki was tasked with coming up with a visual identity for the Sibelius Academy. Since no one round the office had this condition (or LSD) they went with the next best option: Creating software that analyzed music according to pitch, timber, tempo etc, and transformed it into colors. It's kinda like they asked Sibelius himself to design the identity.
There seems to be a rule for pro-bono advertising - the grammar and spelling usually sucks. The illustration however, is lovely.
Tuna industry must chart future with ‘less boats, more fish’ says Greenpeace. They do know their grammar, actually, as they write We need fewer boats, more fish to save our oceans, but that wouldn't fit as nicely on the poster.
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